10 Effective Marketing Strategies for Authors

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It has become difficult to stand out in this competitive era, especially for small entrepreneurs, like authors. Therefore, you need to come up with unique marketing strategies if you want to stay ahead of competitors.

Although the traditional ways of marketing a book is still important, merging that with new strategies helps you reach a broader range of audiences. Not only this, understanding the 5 Ps of marketing will help you better shape your business strategy.

10 Effective Marketing Strategies 

1. Pair Your Strategy With Google Ads

Google Ads is one of the effective online marketing channels. Although it may be a bit expensive, it is competitive, and once you master this platform, you can get a lot of benefits. Also, keep in mind that doing your on-page SEO perfectly, will give you the relevant search results to stimulate traffic.

2. Explore Content Marketing

You should generate relevant content that showcases what your book is about and answer any queries or dilemmas you think might come up.. Then, spread the content through a wide range of channels online. This way of content marketing is a powerful tactic to direct traffic from varied sources.

However, content marketing requires patience, as the results will take time to evolve. Therefore, don’t forget to leverage content marketing for the sustainable growth of visitors and readers of your books in the long term.

3. Partner With Publishers

Authors need to reach out to more publishers for expansion by partnering with other ventures, like anthologies and other collaborative works. This is a powerful way of marketing your writing  or services as you promote yourself and your books. Moreover, leveraging pragmatic marketing becomes important here as it allows you to relate with not only your readers but with other publishers’ audiences as well.

4. Use Social Media

Most of your target audiences are on distinctive social channels. In addition, most of your target audience is utilizing social media for customer support. Therefore, your books need to be showcased on all the significant social platforms like Twitter and Facebook.

Therefore, you have to ensure that you devote effort and time to the growth of your social media audience. Several smart marketing professionals invest a lot of time and money toward developing their social media presence.

5. Create Facebook Ads

Facebook advertising is an effective social media strategy that your book can benefit from immensely. In addition, Facebook is an affordable platform to reach out virtually to a wide audience.

You can set Facebook ads to target your particular set of consumers based on their location, online behavior, sex, age, etc. Facebook Ads Manager will lead you through creating, running, and testing various ad tests so that you can see which ad formula is getting the attention of your readers and audience.

6. Promote On Ecommerce Platforms

eCommerce sites such as Flipkart and Amazon have a huge number of your target audience. Therefore, you must explore marketing opportunities offered by these sites. Even big companies allow limited-time discounts to their members on these sites.

You can efficiently target your readers. As a result, it encourages brand awareness amongst the audience, grows manifold, and new readers come exploring your newly launched books.

7. Email marketing

An email marketing campaign is essential to your cold outreach marketing strategy. Since customers get numerous emails per day from marketers, you should make a plan that stands out from the rest and transform your leads into followers and buyers of your book.

First, your emails should be customized for all recipients along with a responsive and device-friendly design.

Today, with the help of automation, it has become easier to create an effective email drip campaign and send emails to numerous people with ease.

8. Start Writing Blogs

Blogging is one of the most effective ways to engage your audience. Now you must be wondering why? Because writing blogs is a great way to showcase your expertise and produce leads. Blogs are intriguing because they involve interesting topics and let viewers see what you write about and that you care about your audience. When they feel connected to you and encouraged about their particular problems, they also feel special and fulfilled.

9. Podcasts

Podcasts are a great way to gain insight into books and spread information on other aspects of your writing business. The content you or a business representative highlight in a podcast is another way to share your entertainment or encouragement with your followers. The best part about a podcast is that you can make use of other people’s audiences while still marketing your business. You further get affirmation from various audiences and build your online authority.

10. Launch a referral program

Referral marketing, also known as word of mouth (WOM), is one of the most powerful forms of marketing. Referral marketing statistics show around 92% of consumers worldwide believe referrals from their peers. A referral program is where businesses incentivize people to refer their products or services to others – a particular type of promotion. Simultaneously, referral programs facilitate you to recognize its loyal customers to do word of mouth for your book. 

Conclusion

In today’s time, there are a lot of marketing strategies that you can leverage for your business. In this post, we have enlisted some of the best strategies that are affordable and proven business tactics. Further, word of mouth is an organic way to drive new customers to your products and services. 

Shivani Goyal is a content writer at InviteReferrals, which provides referral software that allows businesses to attract new customers from existing customers through referral campaigns.

You can find Shivani on social media. Facebook | Twitter | Linkedin | Instagram