When it comes to marketing, most of us can use all the help we can get. Savvy authors know that working together benefits everyone. So it’s a good practice to help other writers whenever possible. That way, when you need a boost you can ask for support without feeling selfish.
And besides, when we support other authors, we’re helping them spread their message to the world.
Why not start this year spreading kindness and support to other authors? Here are a few quick and easy ideas that won’t cost you a cent.
Ten simple things you can do to help other authors
Social Media
- Aid their platform by following them on social media. Like their Facebook author page, follow their Instagram or Twitter feeds, etc.
- Interact with other authors on social media. Comment, like, and respond to questions and surveys.
- Share their giveaways and special news. Your friends like free books, too, so share or retweet author giveaways on your accounts.
- Create a meme featuring a favorite quote from a book and post it on your social media. Make sure you include your fellow author’s name and the book you took the quote from. That way, others who like the quote can look into the book.
Goodreads
- Whenever you take an action on Goodreads, all your friends and followers get a notice. This means every book you review or add to your Want to Read shelf shows up in the feed of your friends, too. We can use this feature intentionally to promote our own books, and the books of others. NOTE: Check your feed settings to make sure your actions are being shared. Go to Account Settings and find the Feeds tab. Make sure the checkboxes are checked in order for your actions to be shared with friends.
- Add the books of fellow authors to your Want to Read shelf. (Even if you never get around to reading them, you’ve helped those authors by showing your friend the book is worth reading.)
- Look at reviews posted for another author’s books. Find one that is both positive and informative and Like it or or comment on it. Doing this will spread that positive review to your friends.
Other actions
- Download free e-books. When a fellow author runs a special, download their e-book even if you never plan on reading it. By downloading the book you help their sales numbers. If it’s free, you’re not “wasting” money. And who knows, you might try it and find you like it after all. (This does not apply to Kindle Unlimited books, where Amazon credits authors by number of pages read.)
- Leave positive reviews. When you read a book by a fellow author, make the effort to leave reviews on Amazon, Goodreads, B&N, or anywhere else you buy or discover books.
- Mention a fellow author’s book in your blog or author newsletter. If you read a book your audience might like, share that recommendation with them. It serves your audience and supports a fellow writer at the same time.
And a few Don’ts
- Don’t post a review on a site you never use. Potential buyers are suspicious of a review when it’s the only item a reviewer has posted.
- Don’t post a glowing review that’s full of generic praise but doesn’t say anything helpful about the book. Give potential buyers specific reasons why you liked the book.
- Don’t post reviews that mislead potential buyers. You won’t help the author by attracting the wrong target audience, so be clear about what kind of book it is and who might enjoy it.
We’re all on the same team here. When we support other authors, we’re helping them spread their version of God’s message to the world.
Do you have other simple ways to support other writers? I’d love to hear about them.
Lisa E. Betz worked as an engineer, substitute teacher, and play director before becoming an award-winning mystery writer. She brings her analytical mind, quirky humor, and positive outlook to all she writes. She draws inspiration from thirty-five years of leading Bible studies to create entertaining mysteries set in the world of the early church, and then she fills that world with eccentric characters, independent females, and an occasional sausage-snatching cat. Her first novel, Death and a Crocodile, releases February 9.
In addition to writing novels, Lisa blogs about living with authenticity and purpose. Visit her at www.lisaebetz.com. Facebook LisaEBetzWriter Twitter @LisaEBetz and Pinterest Lisa E Betz Intentional Living.
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