5 SMART Goals for Christian Living and Devotional Writers

I started out 2019 with one goal: to get a Christian Living or devotional book contract. That didn’t happen. A lot of other wonderful things happened like a lot of speaking engagements and getting meaningful reader feedback from strangers and growing my email list from 240 people to 890 people. But because I did not meet my one goal I felt defeated and discouraged. I started to see myself as a failure as a writer.

Then I remembered a blog post I had written for a copywriting client about SMART goals. I realized that I was not a failure as a Christian living or devotional writer, but the goal I had set was not a SMART goal.

A SMART goal is a goal that is:

Specific

The goal needs to be specific enough that you know when it is complete. To “get better” at something or “do well” at something is not specific enough. My “get a book contract” goal was actually not specific enough. There are so many small steps between the thought of a book and getting a contract. I should have broken up this larger goal into smaller, specific pieces.

Measureable

You need numbers attached to your SMART goals such as submitting three book proposals or sending out one query letter a month.  These numbers also need to be entirely in your control. “Getting one book contract” is not totally in my control. There are agents and editors and publishers that factor into that goal. Instead, I should have focused my goal on submissions and manuscripts and book outlines and drafts as opposed to the book contract itself.

Attainable

Your goals need to be realistic. “Publish ten books this year” is not realistic for most writers. At the same time, the goals need to be challenging enough to spur you on. If you already write two blog posts a month, don’t make that the goal. It’s not challenging.

Relevant

Make sure your goals will actually lead to your overall life goals as a writer. For me at this point, I need to concentrate on submitting articles for websites and publications with larger audiences. In the past, I have guest blogged for smaller blogs which I appreciated doing, but I need to focus on articles now in order to achieve my overall goal of growing my platform and getting my book published.  

Time-bound

If there is no due date for the goal, it’s not happening.

With the SMART goal parameters in mind, and lots of prayer, here are my five realistic goals to start out the New Year:

1. Create and share Pinnable images for all my old blog posts. This goal is important to me because other than Google, Pinterest is my biggest traffic source for my blog, Read the Hard Parts. Pinterest is also where I am getting most of my 50-100 new email subscribers. Along with this goal, I also want to schedule ten pins a day on Tailwind, manually pin once a day, and create one Read the Hard Parts freebie per quarter. These goals should help me reach my overall Pinterest goal of one million Pinterest views per month. At this moment I have 232k views per month. But one million views cannot be my SMART goal because Pinterest could change their algorithm at any time and that is out of my control. But these other goals about sharing and Pinterest images are in my control and will over time contribute to my overall goal.

2. Submit one article a month to a large website or publication. First I need to gather a list of places to pitch my articles, places like The Gospel Coalition, Desiring God, For the Church, incourage.me, and Leading Hearts Magazine. Notice my goal is to submit an article and not get it published. That is in the Lord’s hands.

3. Create a blog post once a month. For the last two years I have been blogging about once a week. Now I have almost one hundred posts on my site. So that I have time to submit articles, focus on Pinterest, and try to write a book, I need to cut back here.

4. Self-publish a short Bible study book by the end of January. Although my goal is traditional publishing, I’m getting back logged with ideas for books that have not found a match in traditional publishing. I wasn’t sure what to do about this until I heard novelist Shawn Smucker speak on a panel at Lancaster Christian Writers. He self-published until he was noticed by a traditional publisher. He said, “Sometimes self-publishing is the right move so that you are not stuck and you can keep moving.” That is exactly what I needed to hear. I was stuck with my half-finished ideas and at this point self-publishing a Bible study book will keep me moving. This goal comes with a myriad of smaller steps and goals like a rough draft by December 1, finish self-edits by December 15^th, and then meeting with an author friend in January to learn how to format the book properly with a well-designed cover.

5. Send in my next book proposal to my agent by January 15. A new book idea has been unfolding and it has been a pleasure to see it blossoming. I want to have a deadline for this book proposal so I will get it done!

Will I get traditionally published in 2020? I don’t know. That is not in my control, ultimately. But these five SMART goals can help me get there, Lord willing.

What are your SMART goals for the New Year? Let me know in the comments!

Rachel Schmoyer is a pastor’s wife who is loving her church life. She writes about the hard parts of Scripture at readthehardparts.com. She has had devotionals published in the past, but now she is looking forward to getting her first Christian Living book published. You can connect with Rachel on Facebook, Instagram, Twitter, or Pinterest.