7 Unique Instagram Marketing Tips For Beginners

Introduction: 

Are you looking for the perfect guide to improve your marketing strategy on Instagram? Follow these 7 effective steps that will help you to enhance your business. 

Before we enter into the main topic, a quick look about Instagram marketing. 

Instagram is one of the most popular and influential social networks in the world. As more and more people use Instagram to update their valuable information. Instagram is an excellent platform for publishing your visual thoughts. 

Instagram marketing is the process of promoting your brand among Instagram users. It helps you to reach a large & new audience, increase brand visibility, build strong brand & customer relationships, and generate more sales and revenue for your business. 

Okay, shall we move to our main topic: 7 unique Instagram marketing tips for beginners:

Tip 1: Make A Great Profile 

When someone enters your profile, the first thing they see your profile picture, short bio, and your most recent posts. Your Instagram profile clearly explains who you are and what your business does. It can help to show your brand personality and get people to notice your actions. 

Here are some important parts of your Instagram profile:

• Profile Image: The image that you use should be relevant to your brand or business. 
• Username: Add the right username that is searchable. 
• Bio: You have 150 characters to write an effective bio. So, spend some time making the right impression. 
• Clickable Links: Bio is an excellent place to take people to your product page directly. 
• Call to action: You can insert additional call to action buttons such as call, email, etc. 

Tip 2: Follow A Unique Content Strategy 

A solid content strategy is essential to succeed on Instagram marketing. Without useful and relevant content, it is hard to grab the attention of your target audience. 

So, you should analyze what type of content is best to gain more potential followers to your account. 

But, how to find & improve your content strategy?

1. You should upload more photos and videos that are relevant to your brand/products. 
2. You can make videos that show your company culture and give a behind the scene look. 
3. Create a mixture of contents with different formats. 
4. Focus on high quality and subject matter contents. 
5. Post one or two times per day when your followers are more active. 

Tip 3: Collaborate With Target Influencers 

Influencer marketing is the best strategy to reach out to your potential customers and gain followers on Instagram within a short time. Partners with the right influencers can show your brand in front of a wider audience. 

According to the research, more and more people purchase products based on the content of influencers. 

Usually, Instagram influencers have a large and loyal follower base. So, most people trust their recommendations to make a successful campaign. 

Ensure that you should choose to partner with those who have a highly relevant audience based on your product and services. 

If you partner with the right influencers, you can easily build strong brand awareness with your target audiences. 

Tip 4: Take Advantage Of Instagram Stories 

Instagram stories are similar to Snapchat posts, and it is a great way to keep your followers engaged and get more engagement. 

Instagram stories are easy to create and get more user attention when compared to Instagram photos. Because Instagram stories appear at the top of your followers feed. So, your followers can easily notice your stories and expose your content to a lot of people. Moreover, stories are a great feature to get more views on your profile page. 

When you boost Instagram story views, you get a chance to increase organic views for your stories. It can also help to drive traffic to your profile and expand popularity within a short period. It even encourages people to share more of your content with others. 

Tip 5: Use Powerful Hashtags 

Hashtags play an important role on Instagram, and you can use up to 30 hashtags per post. Hashtags can help you get more people to see your content and connect your brand with a wider audience. 

There are two types of Instagram hashtags that can get more visibility:

1. Brand Hashtags 

A brand hashtag is basically your company name or the name of your marketing campaign. You can create branded hashtags to promote your business on Instagram easily. But, make sure your hashtags are easy to remember, unique and trending. 

2. Content Hashtags 

The content hashtag is essential for getting more and more people to discover your content. You can use these hashtags within your content when it is relevant to it. 

If your content wants to become popular on Instagram, using a content hashtag can help you to show your content in front of your target audience. 

Tip 6: Leverage Instagram Ads 

Most marketers use Instagram advertising to enhance their brand to a huge audience. On average, there are 2 million users who use Instagram as an advertising platform. 

Here are few strong reasons for you to use Instagram advertising:

• You can introduce your brand to a target audience through Instagram ads. 
• Instagram ads are more engaging, which can help you to get a better conversation rate. 
• It provides huge creative features for both images and videos when promoting your products. 
• Instagram ads increase the chance of generating more sales and getting revenue. 

Tip 7: Access Right Metrics

Understanding your metric performance is the first step to improve your marketing strategy. Instagram provides a free inbuilt analytics tool to measure the success of your profile, content, audience demographic and more. 

These include: 

• Follower Growth Rate:  The number of followers you have in the last 7 days.
• Engagement Rate: It includes likes, comments, and shares per post. 
• Click Through Rate: You can know how many people are clicking through to your URL. 

The above metrics will help you to market your business more effectively on Instagram. 

Conclusion: 

Instagram marketing strategies are the best marketing strategies in the digital world! You can use the above mentioned 7 marketing tips that can develop your marketing level and help to move the next! As a beginner, you must know the importance of Instagram marketing and their stats. 

Good luck for your business! 

Caterina Taylor is an experienced social media marketer and writer who works at PlanYourGram.com. She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.