9 Tips For Video Marketing Your First Book

As a book author, you must be able to market your book. It may be hard for you if it’s your first book because you don’t have previous experience, but it is not impossible. Authors either go through the route of a traditional publisher to get their books out, or they self-publish. 

Self-publishing is a viable option for many authors who don’t have the resources to work with traditional publishers. Thankfully, it’s easier to self-market your book now with the internet and social media, and one effective tool to use is videos. Video marketing works like magic to market your book, even if it’s the first one. You need to know what to do and how video marketing works which is what we’ll be discussing now.

In this article, we’ll be dishing out tips for video marketing your first book. 

1. Run social media video campaign 

One of the best ways to get people on your video is to offer them something for free. According to some essays help online, the best way to accomplish this is through social media. This is because you’ll get people willing to share your post and put the word out about you and your giveaway. This will invite more people to you, and you’ll have a lot of traffic on your video. 

2. Add a smile to your video thumbnail.

You may not take this seriously, but your video thumbnail is essential too. It’s one thing that can make people either play your video or pass it by. So it’d be best if you used a thumbnail that is appropriate for your video. Use a compelling image that makes the video play-worthy, and the best way to do this is by using a smiling image, especially one that makes direct eye contact. This is because humans relate to other humans. 

3. Make sure your video has a share button.

Knowing how powerful social media can be and how quickly information spreads, it’s a wise decision to enable the share button on your video. Making it possible for others to share the video means that it’ll get to more people quickly. The more people get to watch the video ad about your book, the more buyers you’re likely to get. 

4. Prompt people to share the video

Adding a share button is sometimes not enough for people to share the video. They could watch the video, get the information that you’re passing and then move on from it. That’s why it’s important to prompt your video watchers. Also, don’t leave out your friends and families. Stick your video to their faces and ask them to share it with their network of friends. 

5. Use email marketing

Email marketing remains one of the cheapest and most effective marketing strategies. It doesn’t matter that you’re trying to market a book and not some commerce items. Combining email marketing and video marketing makes both even more effective. Create an email list, and be sure to send your book marketing videos to them. 

6. Put your money where your heart is

It’s okay not to want to spend a lot of money marketing your first book. You probably made a DIY video for marketing and have spent very little in your marketing. However, according to professional essay writers, if you want to reach many people and have a higher chance of making many sales, you need to spend some money. Your best bet would be to promote your video on social media. This ensures that it reaches multiple times more people, and you have a higher chance of selling your book and making your money back. 

7. Pin the video on your Twitter feed

Twitter allows its users to pin a tweet to their feed. The reason for this is so that the tweet isn’t lost in the sea of several others on your feed. The fact that you’re constantly tweeting and sharing other tweets makes it easy to lose an unpinned tweet. Pinning means, it’ll always be at the top of your feed and will help you drive more engagement to the video. 

8. Post the video to online communities platforms

There are many platforms with online communities composed of people of like minds. If you’re on these platforms, then it’s likely that these people are on the same frequency as you and are likely to resonate with your book. So you’ll be doing yourself a disservice not to post your video on such platforms. It doesn’t matter if it’s a LinkedIn group, Twitter Chat, Reddit, etc. They’ll be more open to your book than you think they are. 

9. Play it at events 

If you have your first book to market and you’re speaking at an event, then you have the perfect opportunity to get your work out to people and convince them first hand. At events like this, playing your video is beneficial to both you and the audience. They get a break from listening to you give a long (probably boring) speech, and you also get to market your book and get the word out. It’s a win-win situation. 

Conclusion 

Video marketing is an effective marketing technique, especially if you’re a first-time author and are marketing your book. However, it’d be best if you found your way around it. The tips in this article will help you do this effectively. Remember that the more people that see your video, the more sales you can make.

Eliza Sadler is a professional journalist with extensive experience for four years. She also works as a freelancer, writes a lot of articles, and provides the best dissertation help. She always focused on doing quality work to achieve her goals and objectives. Eliza is fascinated by the ability to create original works that meet high standards. Feel free to connect with her by email.