Welcome Email Series Example: Part 1

When a new subscriber signs up for a Lead Magnet (those 3–10-page free resources we offer in exchange for a subscriber’s first name and email address), we’re wise to send them a Welcome email series.

Why?

To connect with them person-to-person instead of digitally “tossing” them the promised resource and then returning to whatever we were doing.

Below you’ll see the first of the four actual emails I sent when delivering–in this case–a free resource titled Titles That Fit. It coordinates with a workshop I delivered by that same name at a  conference.

Watch for the remaining three Welcome emails over the next three months.

(Notice the red asterisks and their coordinating, strategic comments after the email content.)

***

Email #1 Title: Do You Write Titles or Craft Them?

Content: Hi, [first name]! Good to (digitally) meet you at (insert conference title here ’23)!

I enjoyed serving you via my workshop, Titles That Fit.

Thanks very much for requesting my workshop’s Slide Deck. It will arrive *tomorrow. I pray you find it a valuable reference.

** For now, let’s chat about you, shall we? 🙂

What’s the difference between writing a title and crafting one?

The first seems simple. We begin our project with a working title then invest hours, months, or years writing our content. We know it well. Tweaking our title’s final version should be a cinch, yes?

Strangely, that familiarity can keep us from writing our best title. Why?

Because when we’re so close to our content, we often come up with a title that’s generic without realizing it. Trying to capture the overall concept, we may go too broad.

Imagine attending a party when a new acquaintance asks why you do / did love your spouse. How can you choose The Perfect Answer in only 30 seconds?

In such situations, we go wide instead of deep, weakening our answer at the very moment we want to be precise.

It’s like that with our titles sometimes.

On the other hand, great titles are crafted. Let’s talk about that next time.

Watch for my email ***tomorrow (unless today’s Sunday–then it will be sent out Monday).

It will include the link to my Slide Deck for Titles That Fit.

Till next time,

Patricia

**** P.S. I usually attend (insert name of conference here) but could not this year, so be sure to give me a hug at next year’s conference. Deal? 🙂

————————————–

Strategies for Email #1

In the Strategy List below, you’ll find a duplicate of every sentence above shown with an asterisk, then my strategy, so you don’t have to scroll up and down the page constantly. You’re welcome. 🙂

#1: It will arrive in your Inbox *tomorrow.

(Why not just send the Lead Magnet’s link with this first email or attach it to the email? Because I want a valid reason to connect with them again very soon after my initial contact.)

#2: **For now, let’s chat about you, shall we? 🙂

(The first three sentences in this paragraph contain our “business.”

In this fourth sentence in my first Welcome email, I turn the conversation fully upon the reader by sharing an awkward story describing a situation we’ve all suffered through. Writing in a conversational manner, I hope my choice of words creates a sense of “you and I are in this together” mindset for my reader.

If they’ve been in an awkward situation–even if it’s not the one I shared–we have an additional point of connection. That’s a good thing. 🙂

#3: Watch for my email ***tomorrow (unless today’s Sunday–then it will be sent out Monday).

(This is a casual, non-aggressive reminder that I fully intend to deliver the promised free resource, but not today. It’s bolded so it will draw their eye–they’re more likely to read it. And it’s above my signature instead of randomly placed in a paragraph “somewhere” on the page.

The italicized text lets my reader know I don’t send emails on Sundays.

This is a personal choice and not a typical one, so it needs to be mentioned. No need to explain how or why I made that decision; that’s not the point.

The point is if they subscribe on a Sunday, they can expect the promised information on Monday.

#4: **** P.S. I usually attend (insert name of conference here) but could not this year, so be sure to give me a hug at next year’s conference. Deal? 🙂

(This is a subtle way to let my subscriber know I’m familiar with the conference mentioned. I’m a member of the same group, so I’m part of their world, not just “the world at large.”

I’m inviting them to connect with me in person without using those words.

See how it can work? 🙂

Patricia Durgin is an Online Marketing Coach and Facebook Live Expert. She trains Christian writers and speakers exclusively, helping them develop their messaging, marketing funnels, conversational emails, and Facebook Live programs. Patricia hosted 505 (60-minute) Facebook Live programs from 2018-2020. That program is on indefinite hiatus. She’s also a regular faculty member at Christian writers and speakers conferences around the country.

Website: marketersonamission.com
Facebook: MarketersOnAMission