Add Some Holiday Sparkle to Your Copywriting

Everything feels magical at the holidays. More smiles. More laughter. More glitter.

Here are some ways to sprinkle holiday sparkle into your copywriting.

Know your client’s holidays. Sometimes you are so caught up in your own holidays you forget not everyone celebrates the same way that you do. Know what your client believes so you don’t end up putting Merry Christmas on a Jewish person’s business Facebook page or signing off an email for a Muslim business owner by mentioning the Savior’s birth. Not good! Even if the business owner celebrates a particular holiday, they may not want you to mention it in your copywriting because of the beliefs of her client base. To be safe, ask your client if they want the holidays mentioned outright in your copywriting or social media posting.

Know your client’s location. No one in Florida is dreaming of a white Christmas. That is why they moved to Florida—to escape the cold slushy mess from the north! If you do have the go ahead to mention the holidays, do so in a weather-appropriate way. If you are writing for New Mexico, don’t paint the picture of a winter wonderland. This tip applies all year long. If you are writing for a company that concentrates on local business, know the local weather and a bit of the local culture so you can write with that particular audience in mind.

Know the feelings of the season. Even if you cannot mention the holidays by name, there are a lot of feelings that are amplified during the holidays that can be mentioned to connect with potential customers. Family time, togetherness, and time to reflect on what’s really important are some common themes. And don’t forget the New Year. This is the time when people are setting goals for themselves and feeling empowered to make them happen. How can your client’s service or product improve the customer’s life? This is really something we should be doing all year long, but people are more willing to hear it when New Year’s Day comes.

Let us know in the comments. How do you add holiday sparkle to your copywriting? Are there any types of businesses you’ve had a hard time when it comes to mentioning or not mentioning the holidays?

Rachel Schmoyer is a pastor’s wife, mom of four, and a copywriter. She also helps Christians find the simple truths in the complex parts of the Bible at readthehardparts.com. Her other writings and publishing credits can be found on rachelschmoyerwrites.com.