In October, we discussed keywords. There are two main goals when selecting your seven keywords: 1) to find words that are actually being searched for in high quantities and 2) words that aren’t so competitive that you can’t show up high in searches for.
When you only have seven keywords to choose from, you have to hit both of those metrics to remain relevant. But what if you could choose 1000?
With Amazon Advertising you can.
Essentially, Amazon Advertising works the same way as your keywords: you selected words or phrases that are related to your book, and when someone searches for them, they’ll see your book. What makes Amazon ads different is that you can select up to 1000 keywords (per campaign, and you can run as many campaigns as you like!).
Not only that, but you can target comparable authors and book titles in your genre. If you write Christian Living, how would you like to rank next to Max Lucado? Joyce Meyer? What about being the first result for “bible study” or “Christian living for women” in an Amazon search? You absolutely can with Amazon Advertising.
The only difference between Amazon ads and your seven keywords (despite the vastly greater number and the kinds of targeting you’re allowed to use) is the fact that you pay per click. You never pay when the ad is shown, but you’ll pay a marginal fee when a reader clicks on the advertisement and is directed straight to your book page.
The typical cost per click is around 10 – 20 cents, so depending on the price of your eBook/book, you can make a great return. If you make $2.00 per eBook, and your average cost per click is 20 cents, you can have ten clicks and only one sale to break even. If you covert more than that, the cup runneth over. Obviously the paperback or higher priced eBooks will give an even better return on investment.
But the real benefit of Amazon ads isn’t just making your money back. It’s about visibility. That’s the most difficult part about book sales right? We work our tails off planning for a book, writing it, editing, and then shell out money and time to get it prepared. And for what? Most of the time we launch our books not to applause but to crickets. Why? Because most people don’t know it exists.
Amazon advertisements solve that problem.
Whether you are a New York Times Best Seller or a first-time author with zero sales and zero reviews, you can be the first result in an Amazon search and appear on the book pages of your favorite authors and books. That’s how you get discovered: being visible to the right readers.
If you’re already sold on using Amazon Advertisements, feel free to follow this link and take a look at my comprehensive online course on Amazon ads: AMS (Amazon Marketing Services) Zero to Hero. As a special offer, use the code A3AMS for 50% off!
If not, stick around for next month, where we’ll dig into Amazon ads a little further, and gain a better understanding of not only why they work, but why they are crucial in the modern publishing environment.
Vincent B. Davis II is an author, entrepreneur, speaker, and soldier. His first novel “The Man with Two Names” was published in July 2017, and has since become an Amazon International Best Seller. He is passionate about helping authors improve their brand and platform. He works with publishing companies and individual clients to help them sell more books in the modern publishing environment. Vincent created Warrior Book Marketing Group in 2018 and he and his team would love to help improve your digital sales. Email him at vincent@warriorbookmarketing.
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