Categories
Bestsellers

Award-Winning Author Interview with Lori Altebaumer

Can you share a little about your recent book?

Maribel Montgomery may be a lifelong Texan, but growing up in Houston hasn’t prepared her for life west of the Brazos river. The rural town of Turnaround may seem like the perfect place to get away from a long list of mistakes and start over. She doesn’t realize that it may be remote, but it’s filled with resilient and crusty descendants of the town’s original settlers who don’t tolerate living with regrets. Unfortunately, the job she took comes with a list of unexpected challenges when she discovers a dead body in the river on her first morning there. Add in the missing teenager, the good-looking coworker who might be a stalker, and the straight-talking, terminally ill matriarch of the Moreland Ranch dynasty and Maribel will soon understand this isn’t the place to be if you’re afraid of dying…or living fully alive.

A firm place to stand book cover

Why do you write? Do you have a theme, message, or goal for your books?

I joke about always having one foot in a parallel universe. There is always a story going on in my head that has nothing to do with the reality of where I am or what I am doing… a sort of alternate reality playing out in my mind. I have a constant string of ideas and a serious fascination with using words to communicate thoughts or stir emotions. From those ideas grow stories based on the concept of good overcoming evil, which is, after all, the story of the gospel message. The goal of my stories is to help people, particularly women, relate to my heroines in a way that makes people believe, not only in themselves, but in something bigger than themselves. I want readers to finish the book with a hunger for God’s Word and with the confidence that they have been chosen to live a life of purpose—that they too are Kingdom changers.

How long have you been writing?

In my head, all my life. But since we don’t really want people getting into my head to see what a scary place that is, I decided about five years ago to start putting the words on paper in order to share them. I became serious about writing when my kids (I have twins) turned sixteen and got their driver’s licenses. I was looking at a lot more free time in my future as they neared graduation and independence. With my husband’s encouragement, I started playing with the story that was most on my mind. It took close to four years for that story to finally come together in a form I was comfortable with—and other than setting, the end product looked nothing like the beginning. The most valuable lesson I learned through the process is that the best way to learn how to write a book is by writing a book. Read books on craft, go to conferences, take workshops, but don’t wait until you have it all figured out before you write your book.

And how long did it take you to get your first major book contract? Or are you published non-traditionally? How did that come about?

I published my first book non-traditionally. I found agents interested in the writing, but my platform…well let’s just say a more accurate word would be “flatform.” (Pro tip #1 for new writers… agents don’t find that nearly as humorous a description as I did)

I am somewhat introverted, but my biggest challenge in building a platform or tribe was that I was also incredibly insecure about my writing. I didn’t take the decision to indie publish lightly. If I had received feedback that the writing was not good enough, I would have kept working. That book went through two different editors, two rounds of beta readers, and numerous critique partners. I was committed to not publishing anything that wasn’t the best I could do.

But publishing my first book let me actually feel credible as an author. Having a book out there with actual reviews from readers helped me overcome a lot of insecurity. And overcoming that lack of confidence has helped me get out of my comfort zone and learn how to start building a tribe that may help me convince an agent or publisher to take a chance on my next book (*hint*hint* if you’d like to help me out with that, please head over to my website and subscribe to my newsletter. I would be eternally grateful. Pro tip #2 for new writers…begging is acceptable while you’re getting started).

Which of your books is your favorite?

My first book is special because it is the one that officially made me a novelist. But the second one is also special because I see and understand so much more about the craft of writing fiction. It is coming together with greater depth and greater suspense, I hope.

Do you have a favorite character or scene in one of your books?

I love my character Conner Pierce. He’s full of West Texas charm and knows exactly how to use it. What he doesn’t know is how to deal with his born-again faith. He was a man in search of the next good time until Jesus got hold of him. Now he’s in search of the correct way to share the truth he’s found with every lost soul he can. He’s clumsy and awkward and completely convinced he has been given this mission to share the Good News with everyone he meets.

Tell us about an award you won that was particularly meaningful.

Before my novel was finished, I entered a short story in the Foundations contest at the Blue Ridge Christian Writers Conference. It was a surreal moment when I heard my title announced as the winner. Dreaming about being a successful writer (and my definition of successful is to be worthy of being read) is one thing. Having it become a reality is a sacred, yet humbling moment.

I don’t believe writers should look to contest or contracts for validation, but in that moment it was as if the curtain pulled back. I could see the possibility of what God could bring about if I placed my trust in Him and let Him lead — no matter how scary the process or unlikely the outcome seems. I never dreamed I could write an entire book, but I was almost there. I never dreamed I could write a short story that was worth reading, but I’d written an award-winning short story that was subsequently published in a compilation with others. I never dreamed I’d be given the opportunity to share my writing journey in an interview for award winning authors on this blog. If I will be obedient to God, He has a future planned for me that I can’t even begin to fathom.

How long does it take you to write a book?

I tell people it took me fifty-one years to write the first one. In truth, that book about four years — one year to write it and three to rewrite it by learning how I should have done it in the first place. My second book has gone faster, but there is still a learning process as a writer figuring out how much to plot and how much to leave to organic development. My guess is that for the first three to five books, there will be a great deal of trial and error in discovering a method for writing efficiently.

What’s your writing work schedule like?

I’m retired, so I write pretty much all day. My typical day is to get up and have coffee while I read my Bible. Then I start with the most urgent thing on my agenda. Hopefully, that will be writing on my novel, but occasionally I’ll need to get something done to help a fellow writer. The actual writing for the novel may only be three to four hours, with business, correspondence, critiquing for others, and studying the craft. I’m pretty flexible with how I fit all that into the day, which isn’t necessarily a good thing. But I’m also a brand-new Nana so flexibility is the name of the game. I would love to have the discipline to establish a set schedule and stick to it. And did I mention the naps?

Do you have an interesting writing quirk? If so, what is it?

I love to play with words, which isn’t really a quirk—all writers should have this passion—but it is most definitely a source of distraction. I can spend an hour or more experimenting with one word choice. Then I end up frustrated because I will have spent four hours and all I’ll have to show for it is seven words on paper. Not productive. There comes a point where someone needs to take away my thesaurus and dictionary and say just write the story. You can make it pretty later.

What has been your greatest joys in your writing career?

Without hesitation in answering, it’s been the friends I’ve made. Some of my very best friends are fellow writers I’ve met at workshops and conferences. We may only see each other in person once a year, but there is a bond that stretches over time and space. I was recently up for a prestigious award at a well-respected conference. My friends were so incredibly supportive. Too bad they weren’t also the judges. I didn’t win the award, but just being surrounded by these people who believed in me with such enthusiasm was worth far more than any certificate or recognition ever could be.

Could you tell us about a dark moment in your writing career?

The darkest moment in my writing career coincided with a dark moment in my personal life. Without going into too many details, one of our children became a prodigal at the age of sixteen. My entire world just imploded around me. The devastation it brought to our family wrecked me, but it also rebuilt me. God used this time of grieving and seeking direction to teach me and bring me into a deeper relationship with Him. Let’s be honest, He used this time to show me that I was not in control, and I couldn’t “fix” this. All I could do was surrender and trust.

During the first few weeks, though, I wasn’t writing. I was barely functioning. God is key to my writing life. Not only do I want my words to be based on His truth, but it is by His inspiration and power within me that I have any words at all. As I was learning to walk under weight of this burden I carried for my child, I thought who am I to try to write anything for the Lord? I can’t even keep my own world from falling apart. I can’t even save my own child.

I felt like a terrible hypocrite to be writing of anything spiritual, redemptive, or healing. And that’s when God started reforming me, building me up into a writer He could use for His glory.

This dark time in both my personal and my writing life forced me to get past the lie that I needed to have everything all together or that I needed my life to be perfect in order to use my gifts for His glory. In fact, He taught me that it was my mess that helped me minister the most.

It was during this trial that I learned the blessing of being real, being honest, and being present for others — in life and in the words I put on paper.

(On a side note, the prodigal came home and is passionately pursuing a relationship with God now. One day we may write a book together about the journey.)

How many times in your career have you experienced rejection? How did they shape you?

I make it a point not to keep count of the rejections. If reasons for the rejection are given, I consider them and see what I can learn. Often there is wisdom to be gleaned along with the sting. I also consider the source of the rejection. Proverbs 27:6 says: Faithful are the wounds of a friend. The bottom line is remembering that we won’t ever please everyone, and that’s not what God is asking of us.

Where do you get your ideas?

Ideas come from everywhere if we are open to seeing them. I’m a daydreamer so sometimes a scene or line of dialogue pops into my head and begs me to follow it down a rabbit trail to see where it leads. Letting my mind wander is a tremendous source of ideas — occasionally even some useful ones.

But I am also always on the alert for anything that inspires or presents possibilities: the news, other books, Scripture, an overheard conversation at the Post Office, scene at a restaurant, an abandoned shoe on the side of the road.

The key to a never-ending file of ideas is to always be asking yourself What if… and Why?

Who is your favorite author to read?

I’m going to have to say the apostle Paul is foundational. Seriously, Scripture is the lens through which I relate to all other writing, and thus to other authors. I enjoy reading a wide range of books, both fiction and nonfiction, and in a number of different genres. I never like answering this question, though, because I will never be able to narrow the list to one favorite author.

I wasn’t prepared for how many times I would be asked this question by people who know I’m an author. To help answer their questions and make it easier on myself, I am developing a page on my website where I can share about some of my favorite authors and books, and why they make the list.

What advice can you give aspiring writers that you wished you had gotten, or that you wished you would have heeded?

There are as many different opinions about how to succeed as an author as there are authors. Each path may be perfectly right for one, but completely wrong for another. God has gifted us each uniquely. If we try to fit that uniqueness into a shape it wasn’t created for, we risk losing the joy we find in our writing. I experienced that more than once by trying to follow someone else’s list of must do’s. When that happens (and it will because writing, like everything else, is a process of trial and error) and you find yourself struggling through the motions without the joy or enthusiasm you once felt for your writing, stop and remember why you started. Go back to where your passion is and start there again. This time you’ll be better informed and prepared when it’s time for the next step.

What are common mistakes you see aspiring writers make?

For me personally, overcommitting became a huge stumbling block. Everything looked like a wonderful, once in a lifetime opportunity I was afraid to pass up. I signed up for every newsletter, joined every writing group, and offered to contribute to every blog or writing opportunity I could find. The end result was that I wasn’t left with the time to do the writing I really wanted to do. Don’t be afraid you’ll miss something life changing. The opportunities will keep coming when you consistently do the work. It’s okay to try things out, stick with what helps, and step away from what doesn’t. Just don’t try to do it all at once. As the old adage goes, “Don’t try to be a jack of all trades or you’ll end up a master of none.”

Where/How do you recommend writers try to break into the market?

Find opportunities to share your writing in smaller ways while you are building your writing muscle and your platform. Volunteer to write for blogs, donate articles or devotions to online sites that will foster your relationship with your target audience, or get involved in a compilation with other writers. This identifies you as an author who is willing to contribute to the writing community and help other writers. And it lets your words start finding their way to the hearts of your future readers.

Lori Altebaumer

Lori Altebaumer is a writer who only half-jokingly tells others she lives with one foot in a parallel universe. With her boots on the ground, head in the clouds, and heart in His hands, she is a wandering soul with a home-keeping heart in search of life’s best adventures. Lori loves sharing the joys of living a Christ-centered life with others through her writing. Her first novel, A Firm Place to Stand, released in January 2020. She also blogs regularly from her website www.lorialtebaumer.com. In between writing, Lori enjoys traveling with her husband and visiting her adult children where she can rummage through their refrigerators and food pantries while complaining there’s nothing good to eat here.

Connect with Lori here:

Categories
The Intentional Writer

Looking at Target Audience from the Standpoint of Ministry

Writers are frequently encouraged to identify their target audience. However, we don’t always look at a target audience through the lens of ministry. In my last post I talked about defining a succinct writing ministry statement. Target audience is one of the key building blocks of that statement.

If you were starting a ministry like a food bank, you would take into account who you were trying to serve from the start. In fact, thinking about your target customer may be the whole reason you started the ministry. You identified a group with a need— families struggling financially, and a way to help them—providing affordable food.

We often don’t think in those terms when we begin writing. It can be a lot harder to narrow down who God is calling us to serve through our writing. Unfortunately, that may lead to wasting a lot of time writing pieces that few people will see, because we weren’t strategic about focusing our writing to a target audience and a well-defined message.

How do I figure out my target audience?

Let’s define target audience as the group of people who will most benefit from the core message of what you are writing. That means target audience and message are often two sides of the same coin. You may have a better idea of one side or the other.  It doesn’t matter which side you start with.

So, if you are clear on exactly what your message is, your target audience includes the people who will most benefit from that message. Who needs to hear your message? What specific issues, needs, or pain does your message help readers with?  

If you’re not crystal clear on your message, here are some questions you can ask to help you identify your target audience.

  • Who feels a similar trauma to one that I’ve survived?
  • What am I most passionate about?
  • What struggles, issues, or pain do I feel called to address in my writing?
  • Are there themes that keep cropping up in my writing (such as forgiveness, second chances, or overcoming fear)? What groups of people would resonate with those themes?  
  • When people give feedback on my writing, what specific things do they talk about?
  • What message can I not help sending out to the world? Who needs to hear that message?

Who is my no-fit audience?

Sometimes it’s easier to identify who your target audience is not. For example, if I write historical mysteries with a thread of faith, my non-target audience would include the following:

  • Readers who primarily read a particular genre other than mystery or historical, such as sci-fi, action thrillers, or Amish romance.
  • Readers who avoid Christian fiction.
  • Mystery readers who don’t enjoy the subgenre of historical, and primarily read police procedurals, paranormal, or legal thrillers. 
  • Historical fiction readers who prefer a strong romance plot or who only read novels based on real historical events.

At first, identifying your no-fit audience can see obvious and unhelpful, but if you look for more specific segments of your no-fit audience, you may get important insights about your target audience.

The Bottom Line

Just like a ministry or a business, the more specifically you can identify your target audience, the more intentional you can be in writing pieces that will have an impact, and the easier it will be to find the people who need to hear it.  

Lisa E Betz

Lisa E. Betz worked as an engineer, substitute teacher, and play director before becoming an award-winning mystery writer. She brings her analytical mind, quirky humor, and positive outlook to all she writes. She draws inspiration from thirty-five years of leading Bible studies to create entertaining mysteries set in the world of the early church, and then she fills that world with eccentric characters, independent females, and an occasional sausage-snatching cat. Her first novel, Death and a Crocodile, was recently awarded the Golden Scroll Novel of the Year.

In addition to writing novels, Lisa blogs about living with authenticity and purpose. Visit her at lisaebetz.com.  Facebook  LisaEBetzWriter Twitter @LisaEBetz and Pinterest Lisa E Betz Intentional Living.

Categories
Bestsellers

Interview with Bestselling Author Susan Neal

Can you share a little about your recent book? Why do you write? Do you have a theme, message, or goal for your books?

My most recent children’s picture book, Eat God’s Food: Kids Activity Guide to Healthy Eating educates and entertains children. Previously, I published seven healthy living nonfiction books for adults. Now I am launching into the children’s book genre to teach kids to eat wholesome foods. I want to change the American statistic: 50 percent of adults suffer with a chronic ailment and 40 percent experience obesity.

My mission is to improve the health of the body of Christ so others can serve God to the best of their ability. I fulfil that mission through publishing.

How long have you been writing?

I wrote a Star Wars Bible study around 2010, but I never published it. After that I dabbled in writing young adult fiction, but again never published the book. I self-published my first book, Scripture Yoga, in 2016. I received loads of persecution for writing about yoga; but I wanted to provide a godly environment for Christians to perform yoga, as I had been teaching Christian yoga at my church since 2004.

And how long did it take you to get your first major book contract? Or are you published non-traditionally? How did that come about?

I did not land my first traditional book contract until 2020. But I did not wait for a publisher. Instead, I self-published seven healthy living books from 2016 to 2019.

  • 7 Steps to Get Off Sugar and Carbohydrates won the Selah award and sold over 17,000 copies in three years.
  • The sequel Christian Study Guide for 7 Steps to Get Off Sugar and Carbohydrates won the 2019 Directors Choice award.
  • The third book in the series, Healthy Living Journal, won the Golden Scrolls award “2019 Best Inspirational Gift Book.”
  • Healthy Living Series: 3 Books in 1 is a mega-book.
  • Solving the Gluten Puzzle: Discovering Gluten Sensitivity and Embracing the Gluten-Free Lifestyle helps those who are gluten intolerant.
  • Scripture Yoga became a #1 Amazon bestseller.
  • Yoga for Beginners

Which of your books is your favorite?

My favorite and cornerstone book is 7 Steps to Get Off Sugar and Carbohydrates. This book provides a day-by-day plan to wean one’s body off of these addictive products and regain health. It includes a spiritual and physical approach. There are few Christian healthy living books on the market, so this book met a need. It is beneficial to write a book that solves a problem for a large target market.

How long does it take you to write a book? What’s your writing work schedule like?

Typically, I take five months to write a book. I am most productive and creative from 10 am to 2 pm, therefore, that is the time I write. I tell myself I can answer emails and do the rest of my work before 10 am and after 2 pm.

Do you have an interesting writing quirk? If so, what is it?

I like to stay physically active, so while I am proofreading I either get on my stair stepper that is in front of my elevated desktop, or I walk around my house to gain steps. To learn additional tips, check out my article on Edie Melson’s blog The Write Conversation, Tips to Stay Physically Active When Writing.

What has been your greatest joy in your writing career?

I love it when a reader contacts me and lets me know how one of my books helped them. Last year, a reader informed me that his seven-year diabetes type-2 condition was reversed after following the guidelines in 7 Steps to Get Off Sugar and Carbohydrates. I was thrilled!

What has been your darkest moment? How many times in your career have you experienced rejection? How did they shape you?

It took over seven years to find a traditional publisher who would publish one of my books. I write about my experience in the Southern Writers Suite T blog, Finding Your Writing Path through Rejection. With time, I realized God did not want me to write fiction. He wanted me to use my nursing and medical background, along with Christian spirituality, to help others improve their health through the nonfiction health genre.

What advice can you give aspiring writers you wished you had gotten, or that you wished you would have heeded?

Don’t give up. Rejection is part of this career. It will strengthen you and may lead to a divine writing path like it did me.

Where do you get your ideas?

Most of my book ideas are divinely inspired, but as I perform research on topics, more ideas pop up. At that point, the words flow like water off my fingertips onto the keyboard.

What are common mistakes you see aspiring writers make?

As the Director of the Christian Indie Publishing Association and Christian Indie Awards, the number one mistake I see authors make is not getting fifty Amazon book reviews. After you get that many reviews, the reviews begin posting organically without solicitation. So work very hard to get those first fifty reviews. If I give my book to someone, I add to my calendar to contact them in two months and request a review. It is the least they could do. Be brave and ask.

Where/How do you recommend writers try to break into the market?

If a writer cannot land a traditional publishing contract, they need to decide if they will self-publish. If they choose to do so, they need to publish well. I am a certified writing coach and teach many authors how to independently publish on my website under authorcoaching. Also, Christian Indie Publishing Association (CIPA) provides tools to publish professionally and market effectively. Learning about the publishing industry is challenging. CIPA discounts, educational materials, and marketing tools make an author’s experience easier and more profitable. Why do it alone when you can join CIPA?

As a Certified AWSA Writer Coach, Susan Neal RN, MBA, MHS, desires to help others publish and sell their God-given message. She is the author of seven healthy living books. Her self-published number one Amazon best-seller, 7 Steps to Get Off Sugar and Carbohydrates, won the Selah award and sold over 17,000 copies in three years.

Susan won the 2020 Christian Author Network Crown Award for Outstanding Broadcast Media for her book marketing campaign. She is a trusted advisor for authors and helps many sell more books. Susan is the new Director of Christian Indie Publishing Association (CIPA) and the Christian Indie Awards. CIPA teaches authors how to self-publish like a professional.

Categories
The Intentional Writer

Why Do You Need a Concise Writing Ministry Statement?

Why do you write? How does what you write benefit others? Have you identified the purpose or ministry of your writing efforts? If so, can you explain your writing ministry in a sentence or two?

Why is this important?

Imagine this scenario:  

An event planner asks the person beside you what they write about, and they reply:

I’m a breast cancer survivor, and I help families impacted by cancer to process their emotions in a healthy way through children’s stories, poems, and informational blog posts.

Next the planner turns to you and asks the same question. Your answer sounds something like this:

I blog about stuff like cancer, and how it affects families, and all the emotional junk that dealing with the disease can cause, and then I’ve also written some manuscripts for children about how it feels when their mommy or daddy has cancer. And I also have a collection of deeply emotional poems that I wrote when my sister was going through treatments for breast cancer.

If the event planner was looking for a speaker for her next event, which one would she choose?

That’s one benefit of crafting a clear and succinct writing ministry statement. Other valuable benefits include improved focus and clearer author branding. The clearer you are on why you write, who you’re writing for, and what you can do for them, the easier it will be to stay “on brand” and do what you do best.

How to craft a writing ministry statement

A ministry statement has several basic building blocks, which you bring together into a single sentence or two. I will cover some of these building blocks in more detail in future posts, but for now, here’s the basic format.

Some of these building blocks will easier for you to identify than others. That’s fine

Maybe you know the target audience you are called to write for, but you haven’t fine-tuned your message. Or maybe you understand your message loud and clear, but you need more clarity on your ideal target audience. Start with whatever part is clearest in your mind and work from there. The goal is to make an attempt at defining them, not to get it perfect.

Your Why, or your area of expertise.

What qualifies you to teach or advise in this area? What is the spark that causes you to care about this subject or the needs of this audience?

Don’t panic if you aren’t an expert! As in the example above, your “expertise” can be a life trauma you’ve gone through. Alternately, your “expertise” might be something you are passionate about, such as Civil War history, caring for infants, or making people laugh.

In my example, the expertise was being a cancer survivor. If you’ve survived cancer, then you know much more about that subject than anyone who hasn’t. That makes you an expert at surviving cancer.

The Who, your target audience

Who is your message for? Who will most benefit from what you write?

Consider your answer in terms of the needs they have that will draws them to your message.

In my example, the target audience is families that have been impacted by cancer. That is a broad audience in terms of things like age, but it is specific regarding the core issue: cancer.

What problems or pain points does your writing solve?

How does what you write help your audience? What does your target audience need that you can provide? Do you help them solve problems? Do you help them overcome pain in some way?

In my example, the families have emotions from the trauma of cancer that need to be processed. Another answer might be: children in the target audience need story books about loved ones facing cancer.

What is your message?

What is the core message that you want the world to know? The message that will come through whether you are writing poetry, children’s books, or how-to articles.

 If you’re not clear on this, I suggest you read this post on identifying your core message.

In my example, the message is providing emotional healing to families impacted by cancer.

What is the desired outcome?

Your target audience has a problem or pain point. Your writing will help them. How?

What solutions does your writing provide? What is the outcome you intend for them if they read and follow your message?

In my example, the outcome is learning how to process their emotions in healthy ways.

Putting it all together

Once you have identified all the pieces, you can combine them to create a succinct writing ministry statement. Here are several variations to work with.

Hi, I’m (name) and I’m a (establish expertise). I help (who) achieve (what) by (how) so they can (desired outcome).

I help (who) solve (problem/pain point) so they get (desired outcome) by providing (your message).

I am (area of expertise). I help (target audience) who experience (problem/pain point) to get (desired outcome).

I hope these tips will help you clarify your purpose and craft a concise writing ministry statement that will help you share your work with those who need to hear it.

Focus Keyphrase: Writing ministry statement

Meta Description

Creating a concise writing ministry statement can help you effectively to impact the audience God wants you to write for.

Lisa E Betz

Lisa E. Betz worked as an engineer, substitute teacher, and play director before becoming an award-winning mystery writer. She brings her analytical mind, quirky humor, and positive outlook to all she writes. She draws inspiration from thirty-five years of leading Bible studies to create entertaining mysteries set in the world of the early church, and then she fills that world with eccentric characters, independent females, and an occasional sausage-snatching cat. Her first novel, Death and a Crocodile, was recently awarded the Golden Scroll Novel of the Year.

In addition to writing novels, Lisa blogs about living with authenticity and purpose. Visit her at lisaebetz.com.  Facebook  LisaEBetzWriter Twitter @LisaEBetz and Pinterest Lisa E Betz Intentional Living.

Categories
Guest Posts

Should You Have an Author Website Before Publishing?

Websites are part and parcel of the modern professional lifestyle. This is especially true for anyone working on their own, whether they’re a contractor, an entrepreneur …or an author.

An author website gives you an online presence for your professional pursuits. It also serves as a central location for your online activity. 

The question is, do you need a website before you even get published? The short answer is yes. Here are a few of the reasons why.

A Website Sets the Tone

First and foremost, a website gives you direction, entrepreneurially speaking. Remember, just because you can write doesn’t mean you’ll automatically become a published author. You also need to spend time honing the business side of the operation — and that starts with a solid website.

An author website gives you a chance to set the tone for who you are to the rest of the reading world. It provides purpose and gives your personal brand a clear identity. 

With that in mind, don’t just cobble together anything and let it sit up on the web unattended to. Make sure that your website is a strong representation of who you are. Let it serve as ground zero for your online identity. 

This is why it’s often recommended that you self-host your website. While you don’t need to pour endless funds into creating an online masterpiece, owning your content is an integral part of maintaining full influence and control over your online persona.

That said, if you can’t afford to self-host for now, you can always start with a free service. Just make plans to migrate to your own site as soon as you can afford it.

A Website is Functional

Along with defining your personal brand, a website is also an extremely functional piece of your authorial collateral. It can help with numerous logistical elements on the business side of the equation.

Remember, your author website is, in effect, a website for your personal business. Since it’s your business website, you want to be sure that you make it the right way.

The good news is that, at least at first, you primarily need your site for information. In other words, you aren’t running a complex e-commerce store. Instead, make sure to include other critical pieces of information, like an “About Me” page, a “Contact Me” page, and a blog.

A good, serviceable website can help you look more professional. It can also be a great way to attract the eye of an agent or impress a publisher down the road.

A Website is Marketing

A website can also be a great way to market yourself. This applies to everything from your site’s URL to your blog and email lists.

For instance, you can use a blog to attract the attention of the kind of readers that you’re writing for. If the idea of coming up with even more content for a blog sounds overwhelming, don’t get discouraged. You can add to a blog occasionally with short update posts and can even manage your blog from your phone using apps like Evernote and Grammarly.

Other elements, like an email list, run themselves. All you have to do is set up a sign-up form on your home page and let the emails come rolling in. The best part is that many email providers allow small entrepreneurs to have free email lists until they reach a certain threshold. This means you can accumulate emails from followers and you won’t have to pay until you actually have some momentum.

Setting the Stage for Future Success

At the end of the day, creating an author website after you’ve achieved success is akin to putting the cart before the horse. It isn’t going to help you get anywhere.

Instead, take the time to create a modest (i.e. not too expensive or large-scale) website that can serve as your base of operations as you launch your authoring career.

So, take some time to consider your options. Will you go for a self-hosting site right off the bat or will you start with something free? How will you make sure your site is accessible to the people who need to access it? What will your voice, tone, color scheme, and overall personal brand look like?

Once you’ve answered these questions, get to work on your site in the name of a successful, published future.

Amanda Winstead is a writer from the Portland area with a background in communications and a passion for dynamic content. Along with writing she enjoys traveling, reading, working out, and going to concerts. If you want to follow her writing journey, or even just say hi you can find her on Twitter.

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Guest Posts

7 Great Reasons To Specialize in a Writing Product, Not a Niche

Freelance writing isn’t always the easiest way to make a living. Moving from project to project demands concentration, adaptability, and an abundance of stamina. There is however one important element that many people overlook. The difference between finding your niche and making the decision to focus on a writing product.

The term “writing product” refers to a very distinct sub-category of writing.

A few examples are:

  • SEO (search engine optimization): writing content to increase web traffic
  • Short ad copy: writing for promotional purposes (e.g.: slogans)
  • Resume writing: creating resumes

Specializing in writing products demands many of the same skills used in any writing field. But it also involves intimate knowledge of formats and industry-specific information and vocabulary. Writers who specialize in products have the advantage of perfecting their craft while appealing to a very particular target market.

Why Should You Specialize?

That old saying “Jack of all trades, master of none” is certainly something to ponder when your livelihood is writing.

To be an expert—a master—in your field, your only option is to specialize. Finding your niche is a move in the right direction. But unless you settle on one specific writing product, freelance writing may be a hard and unrewarding road to walk.

So, what are the benefits of writing product specialization?

1. Refine And Hone Your Skills

If as a writer, you’re having to use different styles from job to job, it’s very easy to lose focus, resulting in mediocre pieces that don’t impress anyone.

Different products require different and distinct approaches. By sticking to one in particular it’s possible to perfect your skills and become an expert in your chosen field. Writing resumes demands a very different approach from SEO or contract writing. Likewise, specializing in SEO requires a totally different mindset to writing generic blog content.

When choosing your specific path, it’s best to pick something that interests you—and that you’re reasonably good at. It’s very rewarding to work your way up to being an expert in your field.

2. Withstand Market Fluctuations

Many professionals suffer when the economy takes a downturn. But by specializing in a product rather than a niche, you can ride the dips far more successfully.

In rocky financial times, people will be more careful in their spending habits. However, if you’ve built up a solid reputation, clients will still have confidence in your ability to produce excellent work.

The past couple of years have seen many people lose their jobs. As a result, there has been an influx of people trying to make a living with freelance work—including writing. This might suggest that there’ll be less work available, but customers are far more likely to stick with already established writers.

3. Work Efficiently

Dedicating yourself to one specific writing product not only hones your skills, it allows you to work faster and more efficiently too.

Switching between styles might be good if you want to practice multitasking, but that often comes at the expense of your productivity. When you focus on a single writing product, you don’t need to perform mental gymnastics between tasks or projects. This momentum can set you up for a well-organized system in which jobs are streamlined.

Having a clear idea of your daily work schedule and where your focus is needed most allows you to move through tasks with ease.

4. Simplify Your Marketing

Marketing your business, skills, and services is a massive part of success in the freelance field. Ineffective marketing leads to few clients, which in turn leads to low income and the unpleasant task of trying to find work elsewhere.

Simplifying your marketing strategy is a huge help in attracting more clients. Focusing on a particular product makes that far easier to achieve.

These days, marketing is spread across a few platforms:

  • Your website
  • Business pages on social media (Facebook, LinkedIn, Instagram, etc.)
  • Business cards

The fact that you need to maintain more than one online profile makes it hard to compile a clear portfolio containing many different styles. Focusing on one product makes creating marketing material much simpler.

5. Get Client Referrals – And More High Profile Clients

When clients realize that you’re highly skilled in a particular writing product, they’re far more likely to promote you through word-of-mouth. This is an excellent method in growing your business and building a comprehensive network of returning customers.

Another bonus of word-of-mouth referrals is the potential to reach high-profile clients who are willing to pay an attractive rate. Often, high-profile clients don’t advertise jobs, they rely on recommendations instead.

6. Find Work Opportunities Easily

Focusing on a specific category of writing allows you to search for more work opportunities while avoiding the effort of wading through hundreds of job ads.

If you know that your area of expertise is writing short ad copy, then you can streamline job searches to get appropriate results every time.

You’ll also find it far easier to set your rates if you focus on one product. This makes quoting clients quicker and easier, and it streamlines your invoicing process, too.

7. Build Your Reputation

Cultivating your reputation is easier when your specialty is one particular product, rather than several different ones.

Enhancing your skill set, marketing strategically, and building up a client base are vitally important in establishing a reputation for reliability and quality work.

Work Your Way Up

Before you decide what your focus is, think ahead and ask yourself a few questions about your ambitions. If you can commit to your chosen specialization, you can become a successful product writer with a bright freelancing future.

Wordplay ninja, article alchemist, and knowledge inquisitor. Melanie Robles is an experienced freelance writer and editor covering a variety of topics. When she’s not consumed by the creative vortex, she spends her time exploring new fields of knowledge to broaden her horizon.

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Guest Posts

Why You Should Try Email Marketing

Email marketing is a tried and true practice in the marketing space and has been for a long time. This practice is used to attract and generate a list of potential customers. While some think it is a dead practice, it is hard to ignore its relevance. It is a cost-effective strategy that can lay a framework for an entire campaign or business plan. 

Email marketing is an umbrella term for two main categories of emails. Cold emails are prospecting emails to help introduce your business and engage the reader. Warm Emails are Marketing emails designed to build relationships with contacts and increase website traffic and conversions. 

The use of marketing automation goes hand in hand with an effective email campaign. Understanding the benefits of using emails and using marketing automation in your campaigns will give you an edge against your competitors. 

What is marketing automation?

Marketing automation is an important part of digital marketing, especially when it comes to emails. Marketing automation is the use of software to automate repetitive tasks with email marketing campaigns. The process of marketing automation usually begins when the customer provides their contact information when purchasing a project or signing up for a newsletter/updates. 

The implementation of marketing automation can help capture new leads, turn leads into customers, and help potential clients develop an affinity for the brand. You can tailor which emails are sent to which clients based on if they put items in their cart, or if they continuously spend more time on one page than another. This personalization that can be created by marketing automation helps your potential customers through the buying process all autonomously. 

The Benefits of Using Email Marketing 

Email marketing campaigns can have a lot of valuable benefits for your business. They allow you to easily communicate with a large audience and make sure everyone on your list gets updated on your business. It also gives you the ability to personalize your emails with the individual names so they are more likely to open their emails. Like previously mentioned, when used with marketing automation you can tailor your emails based on what page they spend time on.  

Email marketing has a great ROI (return on investment). For every $1 you spend, email generates a $42 return on average. The ROI is one of email marketing’s biggest advantages, and that return is only growing as time goes on.   

The importance of quality

The source of the email campaign is the quality of the email you are sending. If you are sending an email that is poorly worded and does not have a strong call to action your campaign will yield negative results. You want to make sure that you are providing relevant content for the reader. Having a strong/compelling subject line with beneficial content only increases your chances of converting prospective clients or buyers. 

Working in content from your website into your emails is also a great way to keep your brand cohesive through your various networks. You can benefit from natural link growth and brand visibility from having a strong and consistent brand narrative in your email campaigns. 

Off to the Races  

Now that you have an idea of how email marketing campaigns work, it is time to go on and start your own! Using carefully crafted emails and a little bit of help from marketing automation you can create a very strong email campaign to get your name out there and convert prospects into sales.  

A true digital nomad, Emma Davis spends her time writing and traveling the globe in pursuit of her next great adventure. From travel guides to career advice, she hopes to help readers see the world as she experiences it—helping others craft a life where they can work hard and play often.

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Bestsellers

Interview with Bestseling author Darlene Turner

Can you share a little about your recent book?

Lethal Cover-Up is a story about sisters and what happens when one is tragically ripped away from the other. Here’s a sneak peek.

Some secrets are dangerous…

But uncovering the truth could be deadly.


Border patrol officer Madison Steele knows her sister Leah’s fatal car crash was no accident. Someone’s willing to kill to cover up a pharmaceutical company’s deadly crime of distributing tainted drugs. Now they are after Madison to tie off loose ends. But with her high school sweetheart, Canadian police constable Tucker Reed, at her side, can Madison expose the company’s deadly plan before she becomes the next victim?

Why do you write? Do you have a theme, message, or goal for your books?

I write to share Christ through fiction. I believe readers can be encouraged while reading a novel. My stories always center around my relationship with Christ. My characters go through many emotions and struggles concerning their faith…some of which I’ve gone through. Knowing we can come out on the other side if we only believe and trust in our sovereign God are key components to my storytelling.

How long have you been writing?

I started when I was young with a “Mindy Dobson” series like Nancy Drew. LOL. However, more seriously within the past ten-fifteen years.

And how long did it take you to get your first major book contract? Or are you published non-traditionally? How did that come about?

It took me approximately ten years to find an agent and get a traditional pub contract. Every writer’s journey is different. I met my agent at a writer’s conference and pitched to her. That same year, I was blessed by winning a Genesis Award for one of my novels.

Which of your books is your favorite?

Such a hard question. How can I pick from my babies? LOL. I would have to say that there’s more of “me” in Lethal Cover-Up.

Do you have a favorite character or scene in one of your books?

I can’t say I have a favorite, but I was able to relate to Madison (Lethal Cover-Up) the most. I also enjoyed writing the scene in that book where Madison and Tucker’s car plunges off a bridge into the river. Madison has to figure out how to get the unconscious Tucker to the surface.

How long does it take you to write a book?

The word count for Love Inspired Suspense is 55K, so it takes me approximately three months from start to finish.

What’s your writing work schedule like?

I’m an early bird, so after I do my devotions and go for a walk, I check social media, create memes and schedule posts. Then I get to writing. I write until about mid-afternoon. My evenings are spent reading, relaxing with my fave show, possibly more writing, or zooming with other writers.

Do you have an interesting writing quirk? If so, what is it?

Not really a writing quirk…but I love colored pens (I write my ‘to-do’ list on my calendar in a different color each day). I also have probably 30 plaid shirts. haha

What has been your greatest joy in your writing career?

Hearing from readers who have been touched by the stories I write. Just this week, I had someone thank me for ‘nudging’ her back to God after being angry with Him for a while. She related to my character. It brought tears to my eyes. This is why I write. For Him. I always ask Him to give me HIS words, not mine.

What has been your darkest moment?

I would have to say the times when I felt like giving up, but then God would remind me through someone else’s words of encouragement. It kept me going.

How many times in your career have you experienced rejection? How did they shape you?

A fellow writer once told me that every rejection takes us one step closer to publication. This is so true. I went through a roller coaster of rejections. My first two manuscripts were never picked up. It was my third that Love Inspired Suspense contracted.

Where do you get your ideas?

I often have ideas spark from watching scenes in movies and TV. Also, from some news stories and even dreams!

Who is your favorite author to read?

So hard to pick just one! DiAnn Mills, Steven James, and Ted Dekker. There are many more but the list is too long to include them here. 

What advice can you give aspiring writers that you wished you had gotten, or that you wished you would have heeded?

I would say keep on and don’t give up. I know that’s easy to say as there were times when I felt like giving up, but I had many supporters cheer me on.

What are common mistakes you see aspiring writer’s make?

Trying to fast-track their writing journey. One author told me once to “wait” to be published. Don’t try to jump the track as in the end that could hinder your writing career down the road.

Where/How do you recommend writers try to break into the market?

Read writing books, go to conferences, and find a writing mentor. Write blogs, devotions, articles, etc to get your name out there. These will all help.

Darlene L. Turner is an award-winning and best-selling author and lives with her husband, Jeff in Ontario, Canada. Her love of suspense began when she read her first Nancy Drew book. She’s turned that passion into her writing and believes readers will be captured by her plots, inspired by her strong characters, and moved by her inspirational message. You can connect with Darlene at www.darlenelturner.com where there’s suspense beyond borders

Books can be purchased: Amazon (both .com and .ca), Barnes & Noble, Christianbook, Chapters-Indigo, BAM

Social Media:

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Guest Posts

5 Effective Ways To Promote Your Book on Social Media

Ever since the lockdown of 2020, there has been a flux of self-published authors all over social media promoting their publications. Nowadays, it is so much easier to make the dream of being a published author a reality without ever hiring anyone to assist in the process.

From pen to paper, to paperback printing, to promoting and finally selling, here are five effective ways to promote your book on social media:

1. Post pictures with book blurb on all platforms

2. Promote a contest on all platforms giving the book away

3. Create a website and social media pages dedicated to the book

4. Go live and read a chapter from your book and do a Q&A

5. Grow your niche network

Being self-published also means you are your book’s biggest fan and promoter. Ensuring you have reached as many fans and potential customers is the next important step in getting your work noticed. Keeping reading for effective ways to promote your book on social media.

1. Post Pictures on Social Media

It is all about pictures when it comes to social platforms like Instagram and Facebook. Investing in a good photo software app can really bring your book photos to the next level. Make sure to have a title that pops and a book cover that speaks for itself. Get a little more creative and showcase yourself holding the book or a group of friends lounging on the beach enjoying a read. Whatever the photo is, make sure to add links in the description and hashtag till your fingers bleed!

2. Have a Book Contest Giveaway

Everyone loves free stuff, and what better way to get your book out there than having a fun giveaway contest. You can generate a buzz about your book using social media to post blurbs or parts of chapters in the book and get participants eager for more. Creating a contest that involves a theme in the book, for example, cupcakes, get people involved like the first five people to comment on their favorite cupcake, get a free e-book, or the 100th person to like the post about my book gets a free copy.

Some good contest ideas include:

  • Random winner generator app
  • Scavenger hunt – winner gets a free book
  • Go live first X people get the first chapter free
  • Hashtag contest- the person with the best hashtag for the book wins

Writing An Email Blast

When promoting a book for marketing, most authors will use contacts on their already existing email list and do an email blast showcasing a personal statement from the book and details on when and where it will be available. Choosing to have a professional, like a write my paper website, is a really easy way to hire a writer at affordable prices to take the pressure off of coming up with content for marketing your book in an email.

3. Create a Dedicated Website and Social Media Platform

People often try to mix their personal platforms with their professional ones, and the problem with that is everything gets combined, and a lot can get lost. It is important when branding yourself as an author that your work has its own separate website and dedicated social media platforms. This way, customers know exactly where to go to get all they need about your product and not be inundated with pictures from a birthday party you went to last weekend.

Some items you may want to have on your website can include:

  • Links to social media
  • YouTube channel link – for any live streams of reading the book
  • Customer review tab for new reviews and old
  • Blog – let readers know what is new and upcoming

4. Go Live on Social Media Platforms

Going live on any social media platform is the best way to get your book promoted by far. Promote a go-live session where you read a chapter of your book out loud and then do a Q & A session with viewers at the end. This will allow your customers and supporters to get a glimpse into the book’s energy and some insider viewpoints on burning questions readers may have.

5. Grow Your Niche Network

Promoting your book to other authors in the same niche category is a great way to efficiently build a network that will work for you. Whatever niche your book may be, for example, thriller, murder mystery, sci-fi, and the list goes on, make sure you utilize social media to build a network of like-minded authors. Their people will talk to your people, and those people will talk to other people, and before you know it, the link for your book has been passed around a bunch of times throughout all social media platforms.

Summary

Social media is free; it is easy to navigate and just as easy to use for marketing just about anything. It can be the thing that boosts your book to be a bestseller or the tool that helps get your book noticed by legit book publishing companies.

Jessica Fender is a professional writer and educational blogger at Writeload. Jessica enjoys sharing her ideas to make writing and learning fun.

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Marketing Interviews

Interview with C.A.N. Crown Award Winner Carla Hoch

The Christian Authors Network’s innovative Crown Awards celebrate excellence in Christian Media and Marketing.

Purpose: To recognize, educate, and encourage excellence in marketing and promotion skills of all Christian authors. The awards are given in three categories:

  • Visual Media
  • Broadcasting
  • Web Presence

Carla Hoch is the CAN Marketing Web Presence Media Gold Award Winner for her promotion of her online brand, FightWrite™.

Carla past led to her studying self-defense and training women speaking on emotional abuse, precursors to physical violence, personal and emotional boundaries and tips for staying safe and escaping abusive scenarios. Carla started a blog after teaching about writing fight scenes at conferences.

Tell us about your blog.

FightWrite™ is a writer’s resource for writing fight scenes, action and violence of any kind. It covers all aspects of conflict: technical movement, biological precipitators and aftermath, psychological impact and the craft of putting it all together.

What led you to create it?

I was writing a book with fight scenes in it and didn’t know the first thing about fighting. So, I took a self-defense class. That class was the spark that launched me full throttle into martial arts. The more I learned, the more I wanted to learn.

While attending the Realm Makers Writer’s Conference, I was asked to be on a panel regarding fight scenes. A conference coordinator knew a bit about my training and asked me to sit on the panel as a fighting “expert.” Far from expert, I sat on the panel and although there were many questions regarding the craft of writing, more often than not, writers just wanted to know about fighting, how to do it and how it felt.

The next year, at the same conference, the coordinators asked if I could do a live critique of a couple fight scenes. As a former high school teacher, I had plenty of experience teaching rowdy groups so I said, sure, why not? By that time, I had several years of training under my belt.

As I critiqued the fight scenes, I would demonstrate why they did or didn’t work. An editor friend of mine, Ben Wolf, who had some martial arts training assisted me. He let me throw him around and the crowd loved it. If you’ve never seen me, you might not appreciate the spectacle of it. I’m the size of a strapping fifth grade boy, plus, I’m a wee bit long in the tooth. I don’t look like someone who knows how to make a fist, much less what to do with it.

When I got off the stage, Quill Pen Editorial Services approached me about editing fight scenes for them. And it suddenly occurred to me how big a need there was for help in writing fight scenes. So, I got the crazy idea to start a blog. And, here I am, going stronger than ever since 2016.

How does your passion motivate you to promote your blog? What keeps you motivated?

It doesn’t. And, I am seldom motivated to write or promote or train. But that has no bearing on whether or not I work. If I only did what I was motivated to do I’d be in bed eating chocolate and watching reruns.

Motivation is like a fire. Sometimes there are lightning strikes that start the fire. But that is rare. For the most part, you have to create a fire. You can’t just look at the fireplace and think, when there is a fire in the fireplace, I will start the fire in the fireplace. You have to get up, get the ash out, get the wood and kindling in, light the thing and then tend do it.

Motivation is a beautiful thing. And the ugliest excuse.

You don’t have a lot of books, so what else is part of your brand?

I am a regular featured writer for Writer’s Digest and an instructor for Writer’s Digest University. I have a blog, FightWrite.net, to which I post regularly, as well as a podcast, and IG and YouTube channels. I teach at writers’ conferences, do contract mentoring and editing for individuals and publishers. I stay busy.

How has your personal training in fighting helped you develop a brand? What are your special areas of martial arts?

Fight training has toughened my resolve, muzzled my ego and created in me a dogged determination to be better tomorrow than I was today. It has taught me how to take punches, how to fall, and how to get back to my feet and that losing is not the same as being beaten. It has shown me the value of mistakes and that, more often than not, success is a battle of attrition. I don’t have to be the best. I just have to be the best at not giving up. But, above all, fight training has taught me that my greatest opponent is and will always be me. I have to believe in me, I have to be on my side or the battle will never end and without rest, a fighter is as good as dead.

Creating anything, whether it be a brand, book or boat, is a battle. It’s a battle against doubt, distractions and discouragement. It’s a battle against naysayers and those who believe your success lessens their own. Fighting hasn’t helped me develop my brand. It’s the backbone of it.

My fighting experience…ok, let me think here. I call it fight experience because not all falls into a category of martial art. I have training in: aikido, Brazilian jiujitsu, iaido (katana work), judo, MMA, Muay Thai, tae kwon do, Filipino Martial arts (bladework) street defense (self-defense with weaponry) and am learning some wrestling. I’ve also been taught a wee bit of kung fu. Of all I’ve studied, Brazilian jiujitsu is the one I keep coming back to. I train 5-6 days a week and compete every now and then. I’m competing in a world championship next month.

You won gold for your won gold for your brand FightWrite™ and your overhauled website. What made it more professional? What components should writers look at in changing their website?

After my first CAN award, I was interviewed by the wonderful Thomas Umstattd who runs Author Media and is the host of the Novel Marketing Podcast. If readers remember only one thing from this interview, it should be Thomas Umstattd. Seriously.

After the interview he was kind enough to chat with me and give me some hard truths. One of those was that my site needed a major overhaul. At that time, it was still a blogger site and cumbersome to navigate at best.

I took his Author Media classes on building a social media platform, made a million notes and followed every single one. My site looks like it does because of Thomas Umstattd and his classes. I still go back and listen to his podcasts for help in maintaining my site. I’m working on the SEOs right now and have almost doubled page views in one month.

Here are a few things I learned from Thomas:

1. Your site should have a clear purpose. Are you trying to sell more books? Are you building a brand or fan base? Be sure that the home page meets the needs of that purpose.

2. Have a few call-to-action buttons. You can have a million pages on your site. Take out the most important one, two or three and make buttons that send people directly to those pages. Leave the rest in a pull-down menu. I have three call-to-action buttons: Read the Blog, Buy the Book, Contact Me.

3. Do only what you can do. You don’t have to pay money for a professional site. But you need a site that looks professional. If you can do that using YouTube, go, you!

4. Listen to the Novel Marketing Podcast.

Why is it important to use a paid rather than a free website host?

I’m not sure it always is. If you can’t afford a paid host, I think you can still have a site that looks amazing. However, your web address will have the host’s name. Even though I owned the domain fightwrite.net, my actual address was fightingwrite.blogspot. And that was all I needed for the first few years when information was my only product.

Once I began teaching and writing for Writer’s Digest and booking more conferences, I needed more than the free site.

To overhaul my site, I went to Stormhill Media. They specialize in author websites. And, if you use them, tell them I sent you. You might get a wee discount.

It took a while to get traction on your site. What helped?

Thomas Umstattd. Seriously, I owe him a great deal. And, as I said, tweaking my SEOs has doubled my traffic in a month. SEO is Search Engine Optimization. It’s a tool that helps you rank higher on search engines. Whenever anyone Googles “writing fight scenes,” my SEOs help my site to pop up toward the top of the search results.

What incentives did you use to attract followers?

I give them something they need that’s just not out there in the way I present it.

Did you try marketing strategies that did not work for you? What did you learn from them?

First and foremost, I try to make quality blog posts. A problem I had at first was coming up with a blog idea and then trying to create a good SEO to make my post pop up whenever anyone searched for the topic. After listening to the Novel Marketing Podcast, I learned to FIRST look at what people were searching for and THEN create the blog.

Which aspects of marketing do you enjoy the most?

I like making IG posts. I’m kind of artsy.

Which aspects do you find most challenging?

All of it. Marketing myself or my book isn’t something I’m naturally good at. I have to really work at it.

What marketing advice can you give bloggers or podcasters that you wished you had gotten, or that you wish you would have heeded?

Everything happened for me in the time it should have. For others, do your research. Take courses on marketing your book, making a site, optimizing SEO. Take notes and have one goal at the time. And be patient with yourself. Rome wasn’t built in a day and neither is a web site.

How do you come up with new ideas for your podcast and blog?

I ask writers what they are looking for and I use AnswerThePublic.com. It’s a brilliant tool!

What’s involved in getting a trademark and why was that important to you?

The more work I did under the brand, the more aware I was that people could piggyback off my hard work. Getting a ™ is a matter of paperwork and fees. It can take a year or more for the ™ to become ®. A ™ is simply a place holder which announces to the world that you are seeking registration for something. The sticky part is if that ™ is challenged by another entity wanting a similar trademark or if another exists that is too similar.

Please share how you keep your site in the top 100 of Writer’s Digest sites for writers.

I can’t say for sure what WD is looking for in its Top Sites for Writers list. And, I don’t know if I’m on it until the list comes out. What I do know is that my site is the only of its kind.

Is there anything else you would like to share with our readers about your marketing or writing journey?

Don’t give up. Mohammed Ali estimated that over the course of his career he was struck some 29,000 times. Since then, research has shown that number is closer to 200,000. There are two things we can learn from that. One, Ali was more interested in moving forward than keeping up with the punches he took. Two, he never saw himself as less than the greatest of all time even when another fighter was able to tag him. Getting hit was just part of it of the process. He wasn’t the fighter he was despite the punches he took. He was who he was because he took them.

Your work will be criticized. You will be turned down. You will be discouraged. And that is good. It is all part of being a writer. Like Ali, you won’t be the writer you should become despite the punches. You will be the writer you should become because of the punches. Don’t give up. Consider the tough times as simply part of the process. And, there may be tough times when you may have to back away from writing. That is ok. It’s not a race. There’s enough success to go around.

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Writers Chat

Writers Chat Recap for September, Part 1

Writers Chat, hosted by Jean Wise, Johnnie Alexander, and Brandy Bow, is the show where we talk about all things writing, by writers and for writers!

“Because talking about writing is more fun than actually doing it.”

Audiobooks with James L. Rubart

In this episode, James L. Rubart, a branding expert and audiobook narrator, shares advice on whether authors should narrate their own books or hire a narrator. For those who want to take on the challenge–and fun–of narration, he provides tips on equipment and the process of creating a polished audiobook. He shares his personal experiences as an author who narrates his own books and also narrates books for other novelists. We also talk about various payment options when working with a professional narrator. If you’re considering creating an audiobook, whether as a do-it-yourselfer or with a professional narrator, this episode will provide you with needed information on how to make the best decisions for you.

Watch the August 31st replay,

James L. Rubart is 28 years old, but lives trapped inside an older man’s body. He thinks he’s still young enough to water ski like a madman and dirt bike with his two grown sons. He’s the best-selling, Christy Hall of Fame author of sixteen novels and loves to send readers on mind-bending spiritual journeys they’ll remember months after they finish one of his stories. He’s also a branding expert, audio book narrator, and co-founder with his son, Taylor, of the Rubart Writing Academy. He lives with his amazing wife on a small lake in eastern Washington.

Writing When Life Gets Crazy

In this open mic episode we took a break from talking about the “writing life” to encourage each other during this season of international upheaval, health fears, and other devastations. Along with sharing personal experiences, we share Scripture and inspirational messages with one another. For example, we begin with a quote that author and branding expert James L. Rubart shared with us last week in an episode called “Audiobooks.” Jim’s quote: “Desire reveals design. Design reveals destiny.” If you need a respite from the world’s chaos, then our prayer is that you will be blessed by this episode.

Watch the September 7th replay.

Writers Chat is hosted live each Tuesday for an hour starting at 10 AM CT / 11 AM ET
on Zoom. The permanent Zoom room link is: http://zoom.us/j/4074198133

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Writing Mentors

An interview with writing mentor Janet McHenry

Why do you write? Do you have a theme, message, or goal for your books?

I write to teach others how to have a rich, purposeful life through the study of God’s Word and prayer.

How long have you been writing?

God called me to write for him in 1986. I began writing articles for Christian magazines, then started writing books a few years later. I wrote while also working full-time as a high school English teacher and raising four kids.

Tell us about one of your greatest joy(s) in your writing career.

(1) Meeting a reader I had not known who tells me my book changed her life (typically the book PrayerWalk).

(2) A few awards: Mt. Hermon Christian Writers Conference Writer of the Year (1993), 2020 Jennifer Kennedy Dean Award (AWSA), and AWSA Member of the Year (2004)

Tell us about one of your darkest moment(s) in your writing career.

My darkest moment was the day my husband Craig was falsely convicted of six felony animal abuse charges related to the deaths of six young calves in a two-day snowstorm; we took on the appeal ourselves, and the case was overturned in the California Court of Appeals two years later in 2007. We had 5-1/2 years of struggle related to that criminal case that should never have gone to trial. I am planning on writing a memoir related to that unjust experience. I didn’t have a published book from the 2006 to 2015; the experience really was tough, and it still hurts.

Rejection is a common experience for writers. How do you overcome rejection? How has rejection shaped you or your career?

From the years of writing articles before I began writing books, I learned several things from rejections: (1) it’s important to study the publication/publisher before submission; (2) editors are [almost] always right—learn from them; and (3) a rejection will eventually lead to an acceptance—it’s part of the process and your own personal refinement as a writer and a person.

In what ways has God led you to mentor other writers? Were you surprised when a certain skill or connection led to mentoring opportunities?

My mentoring started with my teaching high school students how to write. I believe the most difficult challenge of any teacher is teaching students how to write. No one other than my high school journalism teacher ever taught me anything about writing form. I figured out how to break down the components of a genre, be it an argumentative essay or a devotional book. I started teaching at writers conferences years agot, and then this last year became certified as a personal coach for writers and speakers, started my coaching business, and created the Sierra Valley Writers Retreat in my home. I just held my third one in May. It’s superfun!

Tell us about a facet of mentoring that particularly excites you.

I particularly love to coach a new writer who follows through and does the hard work of writing without making excuses. Coachability is a key to learning; perseverance is also critical to moving forward as a writer.

What venues/methods have you found most effective for meeting and mentoring writers?

I’ve been around the Christian writing world since 1986 and have many wonderful writer friends around the country; many of those I met at writers conferences or through the Advanced Writers and Speakers Association or Christian Authors Network as well as other writer associations.

My coaching methods focus on teaching genre form, chapter form, and proposal form.

Have you organized or led groups to support writers? (Retreats, ACFW chapters, etc.) How has that experience helped you to mentor writers?

Last fall I started the Sierra Valley Writers Retreat, a four-day retreat that teaches writers how to write nonfiction books; I can host four women in my home. I teach nonfiction genre form, how to study form, chapter form, proposal creation, and storyboarding. I can also offer individual critique sessions.

Have you organized or directed a writers’ conference? Tell us about that experience, and/or share an anecdote that illustrates how you saw writers being mentored and encouraged through the event.

No—not a conference, just the retreat as I explained earlier.

If you speak at writers’ groups or conferences, what are some of your favorite topics to speak about?

  • Nonfiction Book Form: Understanding Devotionals, Gift Books, Christian Living, Bible Studies, and Memoir
  • Studying Nonfiction Form: How to Structure a Chapter
  • Nonfiction Book Proposal: How to Create a Book that Will Meet Real Needs
  • Branding and Social Media: Creating a routine while You Create Your Brand
  • Storyboarding: Creating a Detailed Outline with the Help of Friends
  • Devotional Writing: The Nuts and Bolts
  • How to Create a Winning One-Sheet
  • Benefits of Doing a Work-for-Hire Book
  • How to Do Your Own Audiobook
  • Prayerful Writing: Devotional Practices that Inspire Your Writing

What advice do you have for writers as we interact with our peers? What can we do to be better supporters and mentors of our fellow writers?

  • Be interested in others—don’t worry so much about impressing them.
  • Support them in their successes—shout out their good things on social media to help them.
  • Develop deep relationships—care about others in tangible ways.
  • Pray for them through their dark times.
  • Send cards when they experience loss.

Do you have a favorite resource or two that you recommend to beginning writers?

  • The Christian Writers Market Guide
  • Christian writers conferences
  • Tricia Goyer’s Write That Book course (on the craft)
  • Alice Crider’s Author Access Masterclass (on marketing)

Do you have a favorite resource or two that you recommend to writers who are struggling with discouragement?

  • The Bible: read a big chunk of it every day, looking for a personal application
  • Your writer people: find them, and they will help you keep on keeping on

What are common mistakes you see aspiring writers make?

I often see aspiring writers just sit down and start writing. They really need to create a proposal first, even if they’re going to self-publish the book. My agent, Janet Grant, says a proposal is basically a business plan, but it also is a vehicle for creating a much better book. It will focus the content, better meet the needs of the potential audience, and create a product that is unique.

What advice can you give aspiring writers that you wished you had gotten, or that you wished you would have heeded?

Beginning writers should find their tribe to have a ready-made audience for their book. They should also attend as many different writers conferences as they can—to make connections in the industry and to learn the craft. I attended THREE major Christian writers conferences within that first year after God called me to write for him, and I kept going to one (Mt. Hermon) nearly every year thereafter.


A national speaker, Janet McHenry is the author of 24 books–six on prayer, including the bestselling PrayerWalk and her newest, The Complete Guide to the Prayers of Jesus. She is also the creator of the masterclass Prayer School, a certified writing and life coach, and the host of the Sierra Valley Writers Retreat. Janet and her husband Craig raised four children in the Sierra Valley in northern California, where he is a rancher and where she taught high school English and served as an academic advisor. She loves connecting with readers and writers: janetmchenry.com

Where to buy books:Amazon.comChristianbook.comBarnesandnoble.comjanetmchenry.com

Social media and web links:

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Guest Posts Magazine and Freelance

A helpful tool for bloggers – SEO, Marketing, Content Creation Tools

Online tools are providing tons of help to bloggers in every aspect. Starting from research, creativity, content creation, proofreading and SEO marketing, you have plenty of tools indexed on the web to help you become a successful blogger. Starting a new blog has become religiously important, thanks to the advancement in technology and the launch of online tools. This post will tell you about some of the most important and helpful tools for bloggers!

Helpful Tools for bloggers to try in 2021

Out of hundreds of online blogging tools listed on the web, we have handpicked the most effective ones:

HubSpot – Blog Topic Generator 

The most important thing in blogging is you have to provide your visitors with informative and interesting content. This can only happen if you have fresh and authentic ideas. This blog topic generator is a famous tool that can help you find multiple topics related to your niche. You have to provide the noun or the keyword against which you are targeting your blog. Getting unique and interesting ideas is very easy with this helpful tool.

Google Docs – Blog writing tool

When it comes to writing content, you must subscribe with the best tool which can provide you options and features for beautifying the text. You must know that if the blog structure is not clear and optimized, it will be rejected no matter how informative it is. Using online tools like Google docs or MS word, you can create blog content with proper formatting. You can add headings, subheadings and bullet points in the blog content with these tools. 

Grammarly 

In blogging, you have to make sure that the quality of your content is up to the highest mark. You cannot afford to make any silly mistakes in your blog content if you don’t want to lose the interest of the organic traffic. We would like you to know that using online proofreading tools like Grammarly can help you find mistakes and remove them from your work in less than minutes. For enhancing the quality of the blogs, you would surely need Grammarly.

PlagiarismChecker.co

Plagiarism is an intolerable offence in blog writing. If your content has plagiarism, you will lose the interest and trust of the search engine and the organic traffic interested in your site. To check plagiarism, you need a reliable plagiarism checker tool. The plagiarismchecker.co is a designated resource that can help you check for plagiarism in your blog posts. The plagiarism detector tool cannot only scan your newly created content for duplication errors, but it can also scan your complete blog website and find out if someone is stealing from you. A plagiarism check is very important for a blogger, so you should never avoid or take it easy.

ReverseImageSearch.org

Images are also considered to be an important part of a blog post. Without an image, a blog post would look boring and unappealing for the common visitor. Images are important because images are more understandable than text. The human mind understands and accepts visual information sixty thousand times quicker than it perceives text. The reverseimagesearch.org is a search platform that is powered by the RIS technique. This image search utility can help you find relevant and royalty-free images for your blogs, and that too without any formalities and added expense. 

Ahref 

Ahref is a very powerful platform that you can use for free for two weeks. The main purpose of Ahref is to help you audit your blog site for different aspects. If you want to see your blog site rank in Google’s highest positions, you need Ahref. It would help you get information about the keywords you should use in your content and help you make a thorough competitive analysis of the sites working on the same niche as yours. If you want to get the right keywords or find out details about the directory links on your blogs, you should try out Ahref. Backlinks are very important when it comes to affiliate and SEO based marketing.

Live Chat

This is another important tool for a blogger. Having a live chat on your blog would help you communicate with your audience in a better way. If you want to understand your readers, then you should connect with them on live chat. You can get feedback about your blog posts and find out what they would like to read about. Create blog content according to the target audience’s requirements!

Paraphrasing Tool – SmallSEOTools

Paraphrasing tools are online software programs that can help you rewrite the content into unique and human-friendly content. You must know that you have to constantly create and update your old content in blogging so that readers can stay engaged with you. The online paraphrasing tools can help you rewrite and revise your old content in a new style. Instead of creating new content, you can use the spinner tools to revive your old and appreciated posts. The paraphrasing tool is also used to remove plagiarism from the content!

These are some of the best and most helpful tools that bloggers can use from all across the globe!

Amelia John is a digital marketer and a writer who has introduced various modern strategies in her published articles. She is also co-author of various famous digital marketing books. Amelia was born and raised in New York. She was a bookseller before moving to children’s publishing and worked for Knowledge Creators Company as a creative writer. She wrote a number of articles and blogs for teens and children on the adequate use of technology while working in that company. Amelia is famous for her great knowledge about the modern innovations that can be depicted in her writing.

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Guest Posts

A Writer’s Guide to Crafting the Perfect Resume

When you’re a professional writer, your resume is going to look a bit different. It’s not enough to share your history and qualifications if you want to stand out from the competition – and, with over 44,000 writers in the U.S. alone, you definitely want to stand out. 

Whether you’re a freelancer, academic writer, journalist, or creative writer, having a perfect resume is key. It can help you convince a client to work with you or land you a job that will flourish into a long-term career. 

Even if you have an existing resume, it might be time to change it up or update it, especially if you’re planning a career change. For example, if you’ve been a creative writer who wants to become an English teacher, you’ll need to update your credentials and certifications. But, even if you’re producing a resume for the first time, making sure it’s as up-to-date as possible is still key. 

Those traditional resume inclusions are important, but you should also focus on showcasing your writing skills. That often means including a portfolio. 

Not sure how to get started or how to revamp your resume? Let’s start with a simple guide that can give you the information you need to get a step ahead. 

Make Your Resume as Professional as Your Writing

Most potential employers only look at a resume for 6-7 seconds. As a writer, that’s how long you have to show them who you are and what you can do. Grammatical errors and misspelled words are big red flags in any resume. But, if you’re applying to be a writer, they’re even bigger problems. 

Simply put? The grammar on your resume, from top to bottom, should be perfect. 

You might be so used to writing a certain way that you overlook some common grammatical errors. It’s important to remind yourself of what they are and how they can impact your image. Some of the most cringe-worthy resume grammatical errors include: 

  • Misuse of apostrophes 
  • Mismatched verb tenses
  • Incorrect homonyms
  • Using too much of the passive voice

If you’re changing careers, such as to an English teacher, as mentioned previously, proving you can lead by example is tantamount. A well-prepared English teacher who’s responsible for educating students on grammar and writing, advanced or otherwise, should have a thoroughly edited resume to present to the administration during the interview process.

Think of your resume as your first impression. Many people make the mistake of throwing them together too quickly or sticking to a template without checking things over. By avoiding grammatical errors, you’ll prove from the start that you’re talented in your field, and an employer or client can count on you for quality work. 

The Importance of a Portfolio

Showing off your professionalism and poise in a resume is only half the battle. You’re not applying to be a cog in the machine of a big company. There is only one you who can write the way you do, and you must be able to show that when handing someone your resume. 

That requires a portfolio. 

While many industries like resumes that are only one page and easy to read (and your basic resume should be), the writing world is different. It’s one thing to have experience and accolades. But, if your writing doesn’t match up to what a client or company is looking for, you’re not going to get hired. 

The purpose of a writing portfolio is to have all of your best pieces in one organized location. It should be in an attractive format that makes it easy and enjoyable for someone to read, so it shows off your skills and flexibility to show what your writing looks like. 

If you want your portfolio to stand out, one of the cleanest ways to offer it to potential employers is to set it up online. Sites like Clippings.me and Pressfolios make it easy to upload any pieces you’ve written in an organized, easy-to-navigate way. 

Even if you’re newer to the writing world and don’t have a lot of experience, you can still build up a portfolio by writing for things like

  • A school/church newsletter
  • Writing contests
  • Blogs and magazine submissions

Even if your work isn’t professionally published, you can still include it in your portfolio to give a potential client or employer an idea of your style. 

The perfect resume and portfolio are equally important when it comes to landing a writing gig or full-time job. Keep these suggestions in mind as you work on your resume, and you’ll be more likely to dig into a long, successful writing career. 

Amanda Winstead is a writer from the Portland area with a background in communications and a passion for dynamic content. Along with writing she enjoys traveling, reading, working out, and going to concerts. If you want to follow her writing journey, or even just say hi you can find her on Twitter.

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Guest Posts

Practical Tips to Kickstart Your Freelance Writing Career

So, you want to learn how to be a freelance writer? Freelancing is a great option to keep yourself supported as a college student. If you’re exploring work post-graduation, you know how little American grads get paid starting out. This is why many motivated individuals have started turning to freelance to generate extra income and earn money off of skills they developed in school.

In this article, we walk you through the basics to succeed in the writing gig industry.

Seek Out Training

Don’t worry, you don’t have to have an English degree (although ideal) to qualify as a writer. A degree or diploma in related fields such as psychology, journalism, and sociology helps immensely, as studying the arts builds up the critical skills needed for writing. If you don’t have the time or money to get a degree, look up online certificate courses to build your skills. As long as you can write well and demonstrate reasonable skill through your writing samples, we promise you that a university degree (or lack thereof) won’t be an issue.

Attract Clients

You’ve got the training, now what? Begin by looking up industry-specific sites like Problogger and Freelance Writing Jobs. Check out job boards (this list by Elna Cain is super handy) that post daily, well-paid gigs. You can also always put your services up for hire on marketplaces like Fiverr and Upwork. This reduces your headache significantly, as clients will come to you rather than the other way round.

Take On a Few Starter Jobs

Everyone has to start somewhere, right? To build up the credibility you require to land well-paying gigs, you need to begin with low-paying jobs to generate feedback. We won’t glamorize this – starter jobs aren’t fun, and you’ll be doing a lot without much ROI. But once you’ve laid the groundwork with a few jobs, you’ll have work samples to show future clients. And a writing portfolio is the hot ticket to graduating to better-paying gigs in the industry!

As you begin writing, be sure to create a business entity for long-term success. An Employer Identification Number, or Tax ID Number, is what the IRS uses to track your payroll taxes and identify your business. Be sure to pay attention to your IRS EIN filing so that you’re set up for a stress-free tax time (both for federal and annual taxes).

The beauty of this business is – anyone can become a freelance writer. While degrees and past qualifications certainly help, freelance jobs are open to pretty much any individual who can show off their stellar writing skills. And it’s profitable too! Use writing as the tool to transform your income (and life) today!

As a former banker, Jim McKinley uses his background and skills to provide advice and valuable resources to anyone who needs help with their financial literacy. In his spare time, Jim spends time with his family and his dogs and he maintains his website Money with Jim.  

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Bestsellers

Interview with Award-Winning Author Carol Graham

Can you share a little about your recent book?

A true story of beating insurmountable odds can be stranger than fiction. From the moment her story opens with border guards wielding guns and threatening arrest during interrogation, to overlapping traumas spanning decades, you bite your nails, get angry, cry, laugh and shout when she consistently comes out as a victor, instead of a victim.

Nothing about Carol Graham or her memoir, Battered Hope, is conventional – yet it speaks to anyone who has ever experienced trauma.

When Carol tried leaving her abusive first husband, he had her gang-raped and left for dead, compounding her already compromised state of health.  Surviving an ugly divorce but later marrying the love of her life, she was devastated when diagnosed with ovarian cancer and told that without a hysterectomy she would die.  She refused to accept that and gave birth 14 years later.

While lying in the hospital being treated for spinal meningitis, Carol received a devastating phone call.  Her house had been destroyed through vandalism; her husband’s business partner depleted their bank accounts, stole their diamond business, and disappeared.  Carol called her husband in Johannesburg, South Africa who had already received the terrible news and was standing on the ledge of the 19th-floor balcony about to jump.  The ringing phone stopped him.

Carol and her husband were later arrested on trumped-up charges by former business partners and their only witness committed suicide days before the trial.  Her husband was convicted and went to prison.

At the same time, Carol’s heart had been broken when their adopted son was ripped from her arms after the birth mother demanded him back – a year later. 

Carol and her husband lost two soaring gemstone businesses to business partners who stole everything and left them penniless.

Years later a car accident caused her husband severe brain injury and doctors warned him after being bedridden for seven years “This is as good as it gets.”  

Does this sound like a life of misery?  Possibly.  But instead of defeat Carol saw victory in every situation and never ever gave up hope.  She used each trauma as a stepping stone to a better life.  As a result, her memoir and talk show have benefited thousands of people worldwide.

When asked the question “How did you stay sane?”  Her response: “God knew the end of my story. When there was only a thread of hope, I never let go!”

Through all these experiences, she conveys how to handle grief and loss, to win over defeat, never allowing bitterness and unforgiveness to rule, to stay focused and persevere through any trauma, and most importantly….NEVER, EVER GIVE UP HOPE!

Why do you write? Do you have a theme, message, or goal for your books?

After writing my memoir, I began writing articles, stories, and another book based on miracles and the hope God gives each one of us. 

How long have you been writing? 

15 years

And how long did it take you to get your first major book contract? Or are you published non-traditionally? How did that come about?

My first book was self-published

Which of your books is your favorite?

My memoir is my life so must be considered a favorite. But the one that is changing lives and making an even greater impact, is currently available as a course online but not yet published. This is the one I teach at seminars, workshops, and coaching sessions on how to pray the answer, instead of the problem. Consequently, it is special.

Tell us about an award you won that was particularly meaningful.

The One Woman Fearless award was especially meaningful. My daughter nominated me for the award because she watched me live as an example of a woman who never gave up, always trusted God, never complained, and showed incredible strength. At the award ceremony, everyone was impacted and I received a standing ovation. 

How long does it take you to write a book?

About a year

What’s your writing work schedule like?

One day a week

What has been your greatest joy(s) in your writing career?

Hundreds of people have accepted Christ as their savior after reading Battered Hope.

My book on miracles is changing lives more than I imagined possible.

Could you tell us about a dark moment in your writing career?

Ten years ago our son left us with no warning and no explanation. Although difficult, I was able to write many articles and teach in various venues how to deal with estrangement – often more difficult than the death of a child – there is no closure.

How many times in your career have you experienced rejection? How did they shape you?

Remarkably, I rarely am rejected and cannot recall any except the occasional story for Chicken Soup for the Soul.

Where do you get your ideas?

My personal life experiences and what I teach in my prayer courses.

Who is your favorite author to read?

Harlan Coben

What advice can you give aspiring writers that you wished you had gotten, or that you wished you would have heeded?

Accept criticism and learn from it is my advice.

What are common mistakes you see aspiring writer’s make?

Writing a book that has been written before. I will rarely read or endorse an idea that has already saturated the market.

Where/How do you recommend writers try to break into the market?

Social Media

Carol Graham is the author of a fast-paced award-winning memoir, Battered Hope. In 2015, Carol received the Woman of Impact Award from Focus on Women Magazine and Author of the Year for her memoir, Battered Hope. In 2018 Carol received the global award for One Woman – Fearless which is given to women who have faced their fears and are making the world a better place for women to thrive.

Carol hosts her bi-weekly talk show Never Ever Give Up Hope which has an international audience in over 140 countries.

SOCIAL MEDIA LINKS:

Purchase Battered Hope on Amazon: –

Purchase How to Pray the Answer – Not the Problem

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Writers Chat

Writers Chat Recap for August, PArt 2

Writers Chat, hosted by Jean Wise, Johnnie Alexander, and Brandy Brow, is the show where we talk about all things writing, by writers and for writers!

“Because talking about writing is more fun than actually doing it.”

Newsletter Lead Magnets

In this episode, our own Jean Wise and Johnnie Alexander share with us about newsletters and lead magnets being essential tools for authors. You might think, but how does one create these and use them for maximum outreach? These two questions are answered and shown in step-by-step demonstrations in MailerLite for newsletter creation and compiling an automated onboarding sequence to deliver a lead magnet to your readers.

Watch the August 17th replay.

Bethany Jett is a multi-award-winning author, a ghostwriter, and marketer who received the Distinguished Scholar award for earning the top GPA in her Masters Program, where she focused on Communications: marketing and PR. Bethany co-owns Serious Writer and Platinum Literary Services and loves everything about the publishing industry…except the rejections! She is a military wife to her college sweetheart and a work-from-home momma-of-boys who loves planners, suspense novels, and all things girly. You can connect with Bethany on social media or at www.bethanyjett.com

Edit Your Book Like a Pro with Kristen Stieffel

Professional editors have a number of tools and techniques they use to edit books. In this episode of Writers Chat, Kristen shares her expertise on how to edit, in what order, and how to know when you’re finished. You’ll learn to use a book map to analyze fiction and nonfiction for sound structure. That and many more practical techniques are jam-packed in this episode to help you locate your book’s weak points, repair them, and strengthen your writing.

Watch the August 24th replay.

Kristen Stieffel is a writer and freelance editor specializing in science fiction and fantasy. She provides a full range of editorial services and has worked on projects for both the general market and the Christian submarket. She is the author of Alara’s Call, a fantasy novel, and Tales of the Phoenix, a collection of science fiction novellas about a Martian airship crew. You can connect with Kristen on social media or at kristenstieffel.com.

Writers Chat is hosted live each Tuesday for an hour starting at 10 AM CT / 11 AM ET
on Zoom. Visit our permanent Zoom room link.

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Marketing Interviews

Marketing Advice from C.A.N. Crown Award Winner Susan Neal

The Christian Authors Network’s innovative Crown Awards celebrate excellence in Christian Media and Marketing.

Purpose: To recognize, educate, and encourage excellence in marketing and promotion skills of all Christian authors. The awards are given in three categories:

  • Visual Media
  • Broadcasting
  • Web Presence

Susan Neal won the 2020 CAN Crown Award for Outstanding Broadcast Media for her book marketing campaign. She is a trusted advisor for authors and helps many sell more books. Susan is the Director of Christian Indie Publishing Association (CIPA) and Christian Indie Awards.

As a Certified AWSA Writer Coach, Susan Neal RN, MBA, MHS, desires to help others publish and sell their God-given message. She is the author of eight healthy living books. Her self-published, award-winning, best-seller, 7 Steps to Get Off Sugar and Carbohydrates, won the Selah award and sold over 17,000 copies in three years.

You pulled a few titles together under one brand. How did you do that and why does it help an author in marketing their books?

I wrote a series of the three nonfiction healthy living books:

I combined all three of these books into a mega book, Healthy Living Series: 3 Books in 1. The reader benefit of the megabook is they get three books for the price of two and they have everything under one cover.

Writing a series is always a good idea because if a reader loves your first book, they will buy all the books in your series. Tell the reader about your other books inside of each of your books (about 3–5 times sprinkled links or mentions in the manuscript) and at the end of the book under Other Products. Since I am a self-published author, I edited all of my books and incorporated this information along with my course, 7 Steps to Reclaim Your Health and Optimal Weight. I also explain that I am a Certified Christian Health & Wellness Coach with the American Association of Christian Counselors. As authors, we make more money from coaching and courses than books. Therefore, we need to diversify our portfolio and let our readers know these resources exist.

What led you to write what you do?

Ten years ago, I suffered a health crisis. An abscessed tooth poisoned my body and within fifteen months, I suffered from ten medical diagnoses and two surgeries. Five years after I was healed, I received the calling to write about my experience along with my background as a registered nurse with a masters in health science.

How does your passion motivate you to promote your books? What keeps you motivated?

My books are written from a Christian perspective. If it was easy to change our eating habits, we all would. But it is not. So I incorporate God’s tools into the steps for improving one’s health and weight. My books are not about me, but about improving the health of the body of Christ. As authors, we should not be shy about telling the public about our Christian books, because they help further the kingdom of God.

When I receive Divine-inspired ideas for books, I feel motivated to write them. For my newest release, Eat God’s Food: A Kid’s Guide to Healthy Eating, my motivation is to teach kids in their formative years to eat healthy foods and not be tricked by the food manufacturers to eat junk food.

You won a Crown Award for your broadcast campaign. Tell us a little about your strategy.

My goal was to be interviewed on a podcast or radio show every week for eight months. I queried about 100 shows and was interviewed on twenty-nine during that time. I created a course, How to Book a Podcast Tour, to help other authors obtain interviews. A podcast tour increases your exposure through online influencers who have a large audience. As a show guest, they promote you and your book without paying for advertising. This new audience acquires a taste of who you are during the interview. And the interview lingers in the podcast arena for as long as the show is listed on any platform (iTunes, Stitcher, Spotify, PodBean, etc.). I sold over 7000 books during that eight-month period.

What do you include in your query that you send to media outlets?

Before I query a host, I listen to a show and write an iTunes review for it. I recommend including the following in a query letter:

  • Address the host by name
  • What you like about their show
  • Wrote an iTunes review for their show
  • Who you are and why you are an expert
  • Three topics
  • Include a link to your media page or attach a media kit/one-sheet
  • Short—less than 300 words.

How do you craft your pitch and message to various audiences?

You want to be interviewed on podcasts in different categories so more listeners hear your message. After you listen to the show come up with three different topics that would benefit that host’s audience. For example, I was on many podcasts about healthy living but also on a couple writer podcasts and one about starting a new career after the age of fifty.

Changing categories in Amazon helps authors and helped you place in the top 100 in various categories and a number one spot on Amazon. What are the benefits of using several categories and how do you choose the best ones?

A couple years ago, Amazon allowed authors to increase the number of categories that their book is in from three to ten. When I added additional categories, 7 Steps to Get Off Sugar and Carbohydrates moved from #98 in the diet category to #1 in the healthy diet category. It has remained #1–5 for over a year. If your book ranks from 1 to 100 in any Amazon category, your book is placed in that categories Amazon Best Sellers list. Readers check the Best Sellers list for the best books to buy in their preferred genre.

When you expand your book’s categories, you want to add some smaller categories that only takes a few book sales to get your book in the top ten for that category. Authors need to learn additional tactics to improve book sales. Expanding categories is one of them, so I created the course. Improve Your Books Amazon Rank by Expanding Categories & Strengthening Keywords. You use Publisher Rocket to find your categories.

Self-published authors and traditionally published authors with small presses can usually expand their book’s categories. I checked with my publisher, Elk Lake Publishing, about expanding my book’s categories. I sent the editor my new categories and within a day Eat God’s Food was listed in six Amazon Best Seller lists. A friend checked with New Hope Publishing, and they also expanded her book’s categories.

What are the benefits of placing number one in an Amazon category?

When your book becomes #1 on Amazon in any category, Amazon places a red “Best Seller” sticker under the book’s title. Now that’s advertising at its best!

You also worked on improving Pinterest and hired help that increased your Pinterest views from 2000 monthly to 1.5 million views. What helps authors do better in Pinterest?

Pinterest is the second largest search engine behind Google. Pinterest is a social media platform that can easily drive traffic to your website. In January 2021, my website, SusanUNeal.com, had over 9000 website views. I achieved this through hiring a Pinterest social media expert. She worked on my Pinterest account and made it look visually appealing. She also adds three gorgeous Pinterest pins to the bottom of each of my weekly blog posts. These pins drive traffic from Pinterest to my website, and that is the primary way readers find my website.

When is it beneficial to hire help and how do you choose who to hire?

I am not very tech-savvy, so if it is going to take me a half-day to figure out how to create a landing page or use an email platform, it would save me time to hire someone. I work with a graphic designer, virtual assistant, and webmaster. I use their expertise in creating the best products. My virtual assistant (VA) and I have worked together since 2015. She trains VAs. If you would like to be matched with a VA that will meet your needs, check out her matching services here.

You track your efforts with a spreadsheet. What is important to track and how do you keep good records?

If you don’t measure your marketing tactics, how do you know if they were effective? I created a spreadsheet that includes the marketing effort, three-day website views, book sales, and Amazon rank. When you are ready to launch your next book, you can look at what strategy was most effective.

Where did you start in the planning of your marketing, and did you focus on one main component or area?

After I published 7 Steps to Get Off Sugar and Carbohydrates, I tried to publish one guest blog and magazine article and be on one podcast or radio show per month. Last year, I focused on the podcast tour. But my marketing strategy primarily remains the same.

Did you try marketing strategies that did not work for you? What did you learn from them?

Yes, publishing a guest blog post on websites that do not receive adequate traffic or have a low domain authority brings your website’s Google rank down. Domain authority is a search engine ranking score that measures the probability that a website will be listed on a search engine result page. You can measure a website’s domain authority at moz.com.

A domain authority between 40 and 50 is considered average and between 50 to 60 is good. I would not write a guest blog for a site with a domain authority below 15, as that can lower your website’s rank on Google. But writing for a site with a domain authority above yours will improve your website’s rank on Google. I teach authors about this in the course, Improve Book Sales by Enhancing Public Relations Through Media, Retailers, & Consumers.

Which aspects of marketing do you enjoy the most?

I like to outsmart the tech giants—Amazon, Facebook, etc. For example, to get Facebook to show my followers my new book, I displayed two versions of Eat God’s Food book covers and asked for their opinion. Within one hour, Facebook showed the post to sixty people. Within two days, the post was shown to over 250 people. Facebook does not like you to include links on your posts because that takes the person off of Facebook; but they like it when you ask for your followers’ opinion.

Which aspects do you find most challenging?

“Pay to play” on social media platforms is a discouraging. If I post a blog link on Facebook, only three to five people see it. That is disappointing.

What marketing advice can you give writers you wished you had gotten, or that you wish you would have heeded?

Don’t give up, and it takes money to make money. The first few years, I put all the money I earned back into publishing more books, marketing, creating audiobooks, etc. My first book was published in 2016. It took five years to accomplish all that I’ve put into place. Take a long-term approach.

What are common marketing mistakes you see writers making?

Not developing a plan for marketing. I created the course, How to Sell 1000 Books in Three Months, to help authors develop a six-month marketing plan. Having an intentional plan in place is key to successful book marketing.

Also, not getting fifty book reviews. I found that is the magic number to achieve. After your book has fifty reviews, more reviews occur organically.

You are the new owner and director of Christian Indie Publishing Association (CIPA) for authors. Please share a little about the benefits for authors who use your services.

Christian Indie Publishing Association (CIPA) was created in 2004 to provide independently published authors, small publishers, and authors published by small presses with resources to publish like a traditional publisher. Learning the publishing industry and how to market your book is challenging. CIPA discounts, educational materials, and marketing tools make your publishing experience easier and more profitable. Why do it alone when you can join CIPA?

The CIPA membership includes over seventy products, including:

  • Monthly 20-page CIPA newsletter with industry trends and marketing tips
  • Courses: How to Book a Podcast Tour, Improve Your Book’s Amazon Rank by Expanding Categories & Keywords, How to Get More Book Reviews/Endorsements, Improve Book Sales by Enhancing Public Relations Through Media, Retailers, & Consumers, branding, content marketing, etc.
  • Guides: Author Media Kit, Media Interviews, Media Pitches, Finding & Using Beta Readers, Book Launch Marketing Checklist, Book Launch Teams, List of Over 125 Podcast & Radio Shows, List of 50+ Book Contests, Tracking Spreadsheets, Press Releases, Online Giveaways, etc.
  • Discounts: Free title setup with IngramSpark, 15% off ISBN, $150 off ProWritingAid, $50 off BookFunnel, 30% Website Domain Authority Boost, 30% off Publisher Rocket, $25 off Reedsy Services, and more
  • Bi-monthly live take-action workshop about marketing

If you use the discounts, you can easily recover the $90 annual membership fee.

Is there anything else you would like to share with our readers about your marketing or writing journey?

I’ve focused on benefiting my reader. First, it was through healthy living tips, now it is through savvy book marketing techniques for authors. Serving my audience is my focus. It is not about profit, but about furthering the kingdom of God and doing what God has called us to do.

You can follow Susan on:

Categories
Writers Chat

Writers Chat Recap for August Part 1

Writers Chat, hosted by Jean Wise, Johnnie Alexander, and Brandy Bow, is the show where we talk about all things writing, by writers and for writers!

“Because talking about writing is more fun than actually doing it.”

Perks & Pitfalls of Work for Hire Demonstration with Wendy Lanier

In today’s episode Wendy shares with us her expertise on work for hire (freelance). Perk of work for hire is it’s a great way to make money and achieve publishing credits, especially for non-published writers. Some pitfalls are: you won’t have control over changes and the end product might look like you imagined. This episode is full of resources and more tips, so be sure to check out the replay for more information.

Watch the August 3rd replay,

Wendy Hinote Lanier is a CLASS certified speaker who writes and speaks for children and adults. Her writing includes titles for Iron Stream Media, Focus Readers, and Capstone Press, just to mention a few. She also has articles in on-line and print publications such as Highlights for Children and Clubhouse Magazine. Her current book, Puppy Dog Devotions: 75 Fun Fido Facts, Bible Truths, and More! is co-authored with Michelle Medlock Adams. Her first picture book, Too Many Pigs in the Pool from Sleeping Bear Press, debuts Spring 2022. You can connect with Wendy on Facebook (her author page and on NativeTexasWriter ) or on her website.

Newsletter Funnels and Segments with Bethany Jett

There is unrest in much of the social media realm in that people are being banned and blocked—so what is one to do to keep track of followers? Have a newsletter. Bethany Jett shares her marketing expertise on newsletters. You will learn how to create a newsletter funnel for your potential subscribers and how to group subscribers into segments based on tags you include in your newsletter. For more information check this week’s replay.

Watch the August 10th replay.

Bethany Jett is a multiple award-winning author, ghostwriter, and marketer who received the Distinguished Scholar award for earning the top GPA in her Masters Program, where she focused on Communications: marketing and PR. Bethany co-owns Serious Writer and Platinum Literary Services and loves everything about the publishing industry…except the rejections! She is a military wife to her college sweetheart and a work-from-home momma-of-boys who loves planners, suspense novels, and all things girly. You can connect with Bethany on social media or on her website, https://www.bethanyjett.com/.

Writers Chat is hosted live each Tuesday for an hour starting at 10 AM CT / 11 AM ET
on Zoom. The permanent Zoom room link .

Categories
Writing Mentors

Interview with Writing Mentor Mary Potter Kenyon

Why do you write? Do you have a theme, message, or goal for your books?

I write to help others. I believe we are all here to help each other Home and it is my responsibility to do that through the gifts God gave me in writing and public speaking. It wasn’t long after my husband’s death that I discovered the power of authenticity in the written and spoken word. I am completely transparent in sharing what I have learned as a writer, mother, wife, caregiver, widow, and in my faith journey. I have mined my own pain to help others, so as not waste it. If that sounds somewhat altruistic, keep in mind that helping others helps me, too.

How long have you been writing?

I wrote short stories and poems as a child and was the kind of teen who loved English classes and essay tests. I stopped writing for pleasure during college, though I still loved essay tests. I abandoned my pursuit of a master’s degree after giving birth to my fourth child. That’s when I picked up the pen again, determined to maintain some sort of creative endeavor as a stay-at-home mom of a growing family.

I was paid $50 for my first published piece in 1989, and that was all it took to get me hooked on freelance writing. Determined to have my first book published before the age of 40, I was 37 when Homeschooling from Scratch was released in 1996. I didn’t have another book published for fifteen years.

Working as a newspaper reporter and writing for magazines and anthologies, I stopped counting after I hit 600 published clips. My husband David had always believed I would write more books, but it wasn’t until seven months after his death in 2012 that I signed my next book contract. I’ve signed six more book contracts with Familius Publishing since then.

Tell us about one of your greatest joys in your writing career.

I’ve had many mini moments of joy: the first time I sold an essay to a Chicken Soup for the Soul anthology, being hired to write a weekly column for a local newspaper, an all-expenses paid trip to be featured in a documentary about couponing after my couponing book came out, the first time I discovered what it was to do a presentation on a topic I was passionate about, and the chance to speak with a writing mentor. Those are all lovely memories.

But when I think of true joy, it is the moment I opened the box of advance copies of Called to Be Creative: A Guide to Reigniting Your Creativity in the summer of 2020. I waited until I was in my son’s woods, the land where I’d grown up, to open the box. I still think of it as my mother’s woods, a sacred space she would also retreat to. Because Called to Be Creative celebrates her creative legacy, it seemed the perfect place to catch my first glimpse of the finished product. I’d written the outline of the book just months after my mother had died, a year before I lost my husband. I picked up the manuscript again when I was miserable in a job that should have been perfect for me, as a newspaper reporter.

After writing so much on the difficult topic of grief, it felt wonderful to lose myself in a project that became a tribute to the legacy of a creative mother, a book that would encourage and inspire others to create a life that honored God’s design for them. Though I had several books published in the years after David’s death, Called to Be Creative felt like the book that signified I was no longer actively mourning. I did a Facebook live recording as I opened the box in Mom’s woods. Viewing the recording later, I saw a look in my eyes I hadn’t seen since losing David: one of pure unadulterated joy. Certainly, I’d felt joy in the years since my husband’s death, but I’d failed to capture those moments on camera. On the contrary, it had been much too obvious to me that the cloak of sadness I wore always meant my smile had never reached my eyes.

Tell us about one of your darkest moments in your writing career.

What should have been one of my happiest moments; seeing my book filling the window a local Barnes & Noble store display, instead became a hauntingly sad moment. My husband had encouraged me to write the ethnographic history of extreme couponing. After all, I had lived and breathed the couponing lifestyle for the majority of our marriage. Our date days consisted of strategic shopping expeditions.

It was David who’d spotted the New York Times report on the popularity of couponing as the newest extreme sport, David who had pointed out the timeliness of the topic with the “Extreme Couponing” reality show. I’m not sure I ever would have begun the research and writing of Coupon Crazy: The Science, the Savings, and the Stories Behind America’s Extreme Obsession without David’s support and encouragement. Yet David didn’t live to see the book that had been his idea come to fruition.

I will never forget that moment, standing in front of the bookstore, looking at an entire window display of my book, and feeling…nothing. I was numb with overwhelming grief. Not only had my husband died the year before, but I was facing the loss of a grandson who would die of cancer the following month. While that numbness gradually grew less with each subsequent book release, it wasn’t until Called to Be Creative that I could feel what I imagine most authors experience with their first book release: complete and utter joy.

Rejection is a common experience for writers. How do you overcome rejection? How has rejection shaped you or your career?

This is what I tell students in my beginning writing classes: Rejection is integral to writing. The only way to avoid rejection is to never submit anything. Try not to take it personally. Rejection only means you haven’t yet discovered the right fit for your piece or book.

I state those truths, but it remains difficult to repeatedly face rejection. When you’ve put your heart and soul into something that is rejected, it’s hard not to take it personally. I’ve learned to allow myself to wallow in the emotions for a while, and then move on. Tweak the rejected piece if necessary, and then submit elsewhere. It helps to be stubborn. I have proof on paper that I submitted my Chemo-Therapist: How Cancer Cured a Marriage to over 100 agents and publishers before I set it aside for a while. I was more experienced as a writer when I finally found the right fit for it, so it is a better book for having languished in a file cabinet for five years.

In what ways has God led you to mentor other writers? Were you surprised when a certain skill or connection led to mentoring opportunities?

My first mentoring experience was in 2009 with a group of young, homeschooled teenagers. I’d been writing for twenty-five years. An audience of girls the same age as my daughters seemed a safe place to start sharing the lessons I’d learned. I taught them the basics of getting published. I designed a similar course for adults the following winter, after my mother died.

My husband had encouraged me to treat my mother’s empty house as my own private writing retreat. It was there I planned a Beginning Writing course for adults, designed my first power point presentations and wrote the outline for my creativity book. My husband got to see me in action as he sat in the back of the room for my first power point presentation. He remarked later that I came alive during the presentation, and he loved seeing me that way. My first writing class for adults was held at a community college the weekend my husband came home from the hospital following a heart stent surgery. He died sometime during the night two days later.

It would have been easy to give up on the classes and workshops after his death, so little had any meaning to me right then. But my husband was right. I did feel more alive in front of an audience. I found a passion and purpose in helping others. I’m certain the workshops facilitated my healing.

Tell us about a facet of mentoring that particularly excites you.

I love being a part of helping someone discover the fire and talent within themselves. I have worked with men and women who have felt the call to write but believed for way too long that their writing was not good enough to be published. I am just as excited as they are the first time they get something published after I encourage them to submit. One acceptance is all it takes for them to submit again. I see the light go on in their eyes. To be a part of that? It’s an honor and a privilege.

What venues/methods have you found most effective for meeting and mentoring writers?

I’ve taught writing classes at libraries, community colleges and conferences. I’ve also conducted classes at my workplace as a program coordinator at a spirituality center. I founded a writer’s conference there, as well. Most of my mentoring relationships have come about by accident, not intention. By that, I mean I did not plan to become someone’s mentor, though I’ve certainly felt a kind of “soul connection” with another writer, which is how I discovered my own mentors.

I’ve become an “accidental” mentor when a fledgling writer follows me on social media after taking one of my classes. When they approach me with questions, I answer them, unlike many authors I approached years ago as a new writer myself. I do understand time constraints. I can only imagine how many e-mails some famous authors get asking for help. While I’m not inundated with e-mails like a more famous author might be, I get enough requests that if I were to take the time to help everyone as much as I’d like to, I would never have time for my own writing.

I do answer every e-mail, however briefly, attempting to guide the questioner in the right direction. Even with those writers I take under my wing, I need to limit how much help I can give since I also work fulltime. I learned from my own mentor, Cecil Murphey, who has written over 125 books and mentored many writers, to know my own limits and offer a specific amount of help, such as looking at five double-spaced pages, instead of promising to read an entire manuscript.

Have you organized or led groups to support writers? (Retreats, ACFW chapters, etc.) How has that experience helped you to mentor writers?

I’ve been speaking at the Cedar Falls Christian writer’s workshop since 2012. As a librarian, I began a monthly writer’s critique group at the library. As a program coordinator at the Shalom Spirituality Center, I began a similar monthly group, which pivoted to online during the pandemic. I also founded the annual Faith Writers Conference in February 2020. Our 2021 conference was virtual.

Have you organized or directed a writers’ conference? Tell us about that experience, and/or share an anecdote that illustrates how you saw writers being mentored and encouraged through the event.

My experience in helping with the annual Cedar Falls workshop and in organizing an annual Hope & Healing grief retreat since 2016, led me to believe I could successfully organize a writer’s conference at my workplace, and I was right. The first conference was a resounding success, as was our pivot to a virtual retreat the following year. We had attendees from several other states and even a writer from Nigeria attend. I’m already planning our third conference for February 2022.

If you speak at writers’ groups or conferences, what are some of your favorite topics to speak about?

I’ve spoken on prescriptive topics such as writing book proposals and query letters, navigating social media, marketing and promotion, planning programming as an author, and writing non-fiction and short memoir. Though my workshops are both educational and entertaining, my real strength is in the inspirational and encouraging messages I’ve conveyed in keynote presentations. I’ve opened and closed several conferences with powerful messages that resonate with the audience.

What advice do you have for writers as we interact with our peers? What can we do to be better supporters and mentors of our fellow writers?

The best gift we can give a fellow writer is to review their book on Goodreads, Amazon, and other book sites. As for any envy we might feel about another author’s success, we need to remind ourselves that someone else’s success doesn’t take anything away from us. Their success doesn’t equate to our failure. There’s no room for envy in the world of publishing. We need to revel in each other’s successes.

Do you have a favorite resource or two that you recommend to beginning writers?

Cecil Murphey His books Unleash the Writer Within and Writer to Writer and his writer blog are helpful resources

Funds for Writers Sign up for a free weekly e-mail list of markets. C. Hope Clark, founder, has great insight in her columns and is a mystery writer and non-fiction author

Jane Friedman website Jane Friedman | Reporting & Consulting on the Publishing Industry

Free Electric Speed newsletter via e-mail. Can sign up for her daily blog or weekly blog digest. Also, her book, The Business of Being a Writer, is excellent.

Do you have a favorite resource or two that you recommend to writers who are struggling with discouragement?

Find your tribe, people that lift, encourage and inspire you. For several years my tribe was a Bible study that gathered in my home until I moved away from them for a job three years ago. I have yet to replicate that emotional and spiritual support but I do have tribes of my own making in the writer’s group and annual writer’s conferences.

What are common mistakes you see aspiring writers make?

Throwing arrows, hoping to hit a deer. By that I mean not targeting markets before submitting. I did it myself early on in my writing career. Desperate for a publisher or agent, I’d submit anywhere, hoping I’d catch the right attention. There’s no excuse for that now when we can find information about publishers and agents online.

I also see too many new writers who become so desperate to be published they fall for a publishing scam. One woman asked me recently which of the two publishers who’d offered her a contract I thought she should choose. One promised a bestseller and the other promised a speedy book release. I told her to Google the publisher name, followed by the word “scam” and see what popped up in the search results. There were pages and pages of complaints about both publishers. She must not have liked my answer, as I never heard from her again. Now, I do workshops on how authors can protect themselves from scams.

What advice can you give aspiring writers that you wished you had gotten, or that you wished you would have heeded?

I wish I’d known how much work it takes to promote and market our books. I also wish I’d known how important it is to keep our books in front of an audience after those first six months following the release. I’d heard about HARO (Help a Reporter Out) long before I took it seriously and started to respond to queries so that I would be quoted as an expert on the topics I was writing about.

I’d stopped getting royalty checks for my couponing book a few years after it was published, but when I started getting quoted as an expert on saving money, royalties started coming in again. I’m regularly featured on ReadersDigest.com, Redbook.com, ThriveGlobal, and others. This is a topic I cover in workshops, as well as a great resource for your readers.

Mary Potter Kenyon

Mary Potter Kenyon graduated from the University of Northern Iowa and is a certified grief counselor and Therapeutic Art coach. Mary is Program Coordinator for the Shalom Spirituality Center in Dubuque, Iowa, where she lives with the youngest of her eight children.

She is widely published in newspapers, magazines, and anthologies, with essays featured in ten Chicken Soup for the Soul titles. She is the author of seven books, including the award-winning “Refined By Fire: A Journey of Grief and Grace” and her newest release “Called to Be Creative: A Guide to Reigniting Your Creativity.”

Mary has been teaching writing classes and conducting workshops for community colleges, women’s groups, churches, and libraries since 2011. She is a popular public speaker on the topics of writing, grief, and creativity. She founded the annual Hope & Healing grief retreat and a Faith Writers conference in Dubuque.

Categories
Mystery/Thriller/Suspense

Do You Love Your Series Sleuth?

Oh, the work you put into developing your sleuth, your investigator, your detective! Whether old or young, tall, or short, male or female, attractive or plain, rich, or poor—much thought goes into crafting this character.

At first blush, you can imagine yourself having a long happy partnership with this unique individual who will ultimately be the smartest person in the room when it comes to solving a crime. Your goal is always getting the readers to love this entity as much as you do, to join you for the long haul of seeing your star succeed.

But then, one day. You don’t like your person anymore! You didn’t think about that when you started your series and now, you’re in a pickle. That’s what happened to Conan Doyle. Most of us would die to create a character as noteworthy as Sherlock Holmes, but Doyle was bored, and he killed him off in the aptly titled “The Final Problem”. The public wasn’t tired of him, but the author was.

A mindset problem

This phenomenon can happen to any writer—when we play the brain game. The mind starts to throw out the thoughts such as “this is boring” and “it’s not good.” It comes from being behind the scenes and understanding how the sausage is made. The reader, however, isn’t having that same experience. Rather, they are not caught in the same web that has engulfed the writer’s mindset. It’s a snare that captures any writer, especially the perfectionist. The writer begins to devalue the very things that brought their work to light and are still appreciated.

Meanwhile, the reader continues to enjoy the story and feels uplifted, escapes day-to-day life, and is entertained—something they are not willing to give up because an author is yawning. You are no longer alone own in the universe you’ve created.

So, let’s get back to you as you are creating a series sleuth or detective.

Since we are in the era of ongoing series, here are some helpful questions as you begin to prevent pulling a Conan “oops.” Think ahead to stay in sync with your protagonist.

Tips for keeping your sleuth interesting

▪ Pick a character with potential. This should include personal and professional foibles. Readers want to love the person. Know their fears, interests, needs, and desires intimately so you have places to go.

▪ Your character must want to solve crimes above all. Have you put them in a position to be able to continually pursue crime? Are they a detective, police officer, or an amateur with crime solving resources? Do they have access to resources that allow them to stay in the game and possibly travel to new locations if you want to change things up?

▪ Visualize the age of your character. Can moving through stages of life help bring something new to every story? Don’t paint yourself in a corner with time.

▪ Give them some traits the reader can count on while continuing to reveal nuggets of their personality that are intriguing in every new novel.

The moral of the story? At some point, your readers become your partners in the stories you invent. Make sure you make room for loving your characters for years to come, because that’s how long you may be in business together!

Michelle Olsen

Michele Olson writes stories set on Mackinac Island in the Upper Peninsula of Michigan filled with suspense, romance, friendship, faith, and quirky characters. A top seller in Mackinac Island Fiction to the million people who make a trip to the island every year to experience life with no cars, amazing scenery, and the glorious Grand Hotel, she enjoys opening up this incredible island to even more visitors. Incorporating her work as an artist and a voice professional into her writing whenever she can, she enjoys creative endeavors of all genres and Fueling Faith with Fiction™.

Michele lives in the shadow of Lambeau Field in Green Bay, WI with her husband and thoroughly enjoys being a wife, mom, and “Gee Gee” to two adorable grandsons.

Visit her:

  • Website: www.LakeGirlPublishing.com
  • Facebook: facebook.com/lakegirlpublishing.com
  • Twitter: @modawnwriter
  • Instagram: Instagram.com/lakegirlpublishing
  • Linked In: www.linkedin.com/in/lakegirlpublishing
Categories
Guest Posts

9 Top Blogging Trends for Building an Audience in 2021

Blogging is one of the foolproof ways of building a good audience. It isn’t easy though, considering that it takes quite a lot of time and work just to even keep your blog alive.

Nonetheless, the good news is that if you’ve managed to build an engaged and responsive audience that you can connect with at one click of your mouse, you already have the best chances of hitting your business goals. Now, if you’ve built an audience and you fully understand them, you can set on providing value for them.

This way, you build authority in your space and create trust with your audience. Authority and trust with your audience will be a valuable tool in your arsenal if you have products to promote or you just want to stand out as a subject matter expert.

But is Blogging still a Thing in 2021?

For most people who are considering beginning blogging, a relatively popular question some of them constantly ask is ‘is blogging still relevant?’ If you’re also worried about whether blogging is still a thing, then you could be in for some surprise.

Blogging is still relevant and profitable in 2021 because a whopping 77 percent of internet users still refer to blogs as their preferred source of information 2021. The only snag is that blogging trends change pretty quickly, and something valuable five years ago may no longer be relevant today.

Therefore, to still remain relevant, it is prudent that you be proactive and willing to implement the new trends in blogging. Here are the 9 top blogging trends you can use to build a valuable audience in 2021.

woman typing on laptop

I. Quality of your Blog Trumps Everything

The first step to building a valuable audience in 2021 is to ensure that you provide them with quality. According to this Growth Badger survey, top bloggers rely on good content, engaging headlines and intro, SEO, email list subscribers, social media presence, and blog name and URL to be able to still dominate in 2021.

If you have been blogging for some time, you probably already know about this. In providing quality, you should ensure that your web content resonates with the reader.

They should find it useful based on factors like; accuracy, comprehension, ease to skim through, in-depth, and original. The bottom line is to provide the quality your audience is craving and then present your content nicely.

II. Common Topics are not Really Interesting

For many beginner bloggers, some of the things you may want to write about when you get into blogging are the topics you find interesting. In some cases, some of these topics are pretty common.

 An advantage of writing about something common and interesting to you is that you pretty much already have tons of information about that topic. The problem with this approach is that it may not allow you to stand out in the crowd, and the competition could also be pretty stiff.

This doesn’t imply that you should only go for the most complicated of niches, as this may also be draining in the long run. Your best bet, in this case, would be to be very specific when creating your niche.

If, for instance, you wanted to start a fashion blog, you can choose to write about sewing patterns or fabrics. Make use of that approach for any niche you wish to blog on and build popularity with it.

III. Video Content is more valuable than Ever

If you’re a blogging enthusiast, you must have noticed that several bloggers are beginning to incorporate video content in their work more. The standout advantage of video content is that it preserves your time, increases engagement with your audience. Besides, your audience can easily retain that information.

This is realistic considering that readers can retain 95 percent of the message you present to them when watching it than when they read it in text. Interestingly, video content will also benefit your SEO ranking. Several Content Management Systems (CMS) such as AgilityCMS allow you to embed interesting YouTube videos into your posts, so this is something worth trying.

IV. Frequency of Blogging Counts

If data from HubSpot are anything to go by, you can generate 3.5X more traffic when you blog 16 times every month than if you blog just four times every month. This may seem like a huge workload, but it really shouldn’t.

You can achieve this by creating realistic goals you can achieve and basically aim at publishing at least one blog post daily. If you may struggle to crank more content, you may want to consider hiring a blog writing service.

If you’re studying and you struggle to create enough time for your blogging and studying, you may also want to look for a research paper writing service to handle your essays. This way, you will be able to concentrate on one important thing at a time.

blog on laptop screen

V. Use of Featured Snippets

Snippets have been appearing on the Search Engine Results Pages (SERPs) content since way back in 2017. Today, savvy bloggers use the featured snippets as a valuable tool for increasing their visibility on the search engines, driving clicks, and building authority.

According to the reports of college paper reviews, if things remain the same, it shouldn’t come as a surprise if this trend goes through or peaks in 2021. Just so you know, featured snippets are the short text snippets you see at the top of your Google search results when you type in a query.

VI. Use of List-based Blog Titles

Studies suggest that 36 percent of internet users prefer list-based topic headlines. The argument behind this is that internet users find the lists easier to skim through.

This trend has also been there for some time, and it really won’t change in 2021. To write good list-based blog titles, be sure to include the problem or product in your headlines.

VII. Web Hosting Quality

Website speed is something you can’t overlook if you wish to offer a great content experience to your audience. A significant fraction of internet users will bounce back if your pages take more than 30 seconds to load. This isn’t something you may want for your website because high bounce rates can negatively affect your rankings.

A more straightforward hack for web speed is choosing a good web hosting provider. The hosting should be fast, guarantee security and scalability to accommodate your brand’s growth.

VIII. Visual Content will dominate

Visual content is gaining more traction as more bloggers are favoring them in their pieces. They come with SEO benefits and are also effective in keeping your audience engaged.

If you wish to use visual content, you may want to use screenshots when writing tutorials. You may also want to use charts, polls, and stock images in your content.

IX. Quality Backlinks

Backlinks are the links you get from other blogs to your website. Their purpose is to drive organic traffic to your website.

Quality backlinks are also helpful for your SEO rankings because they make it easier for Google to determine your website’s quality. With quality backlinks, Google will view your web content as being qualitatively good, thus ‘reward’ you with free search engine traffic.

With these benefits, the use of quality backlinks is a trend that will still dominate in 2021 and may still last way past 2021. If you’re just getting started, you can generate quality backlinks by writing high-value guest posts on other websites and then linking back to your website.

Other than the backlinks, it would also help if you interlink the blog posts on your website. This way, your audience will find more value in getting more information on your site. The high amount of time they spend on your website will also make it rank positively on the search engines.

In Closing

Blogging trends are dynamic, implying that you should always keep an eye on new and upcoming changes, so you aren’t left behind. Other than the trends, always aim at providing value, and your audience will continue expanding.

Tiffany Harper is a training guru who’s been working in the corporate sector as the technology expert for several years now. She is a management graduate and loves to share her experience through blogs and expert articles. For her love of writing, she provided online consultations for the dissertation writing service department, while working with EssayMama. Please do not hesitate to contact her on LinkedIn.

Categories
A3 Contributor Book Release Guest Posts

Embarking on a Fool’s Errand?

We’re all familiar with phrases that warn us of danger lurking ahead.

  • Look before you leap.
  • You can’t be too careful . . .
  • I’d think twice about that if I were you.

All of these idioms are meant to ward off an ill-conceived project or advising someone to think carefully before tackling what might be considered an ill-fated trip.

But my favorite is: Every dark cloud has a silver lining.

I recently published a compilation book with twenty-two additional authors. I considered the idea a long time before I pulled the trigger. I wanted to “pay forward” the support and assistance I received when I began to write 10 years ago. I’m confident had I not engaged a writing coach and joined a professional writing community for women I might never have become the author of five books. Coupled with a certification as a writing coach, I felt confident in tackling this task.

We May Be Done But We’re Not Finished was a title I stumbled on nine years earlier. I used it as a tagline for my first website, My Purpose Now. The audience? Women 50+ who were struggling to discover their purpose once the nest emptied. They’d been all in, clear about their calling, and engaged in their families. With that no longer in demand (and rebuffed if offered) they were uncertain as to whether their best years were behind them. No. Absolutely not. God had so much more in store; they simply needed an assist to find that path.

I wanted to feature stories of ordinary women 50+ who had done extraordinary things: accomplished a long-ago dream, goal, or vision. Completed a degree. Travel. Quit the job to build a business or develop a non-profit. Serve in a homeless shelter. Dare to dance, paint, act on the stage that called them for 30 years. Some stories centered on loss – a loved one, an unexpected divorce, health issues or financial adversity. But no matter the theme, God was the hero in each story.

A friend asked, “why not write this yourself? Just interview them and tell their story. This is going to be a lot of work.” I insisted each woman’s voice was vital to the telling.

I turned to social media sites to invite those who’d been writing for at least two years. Most blogged, some wrote for local publications. But most lacked their first professional book publishing credit. I selected 25 individuals – most of whom were strangers – from a total of 80 submissions. I would write 50% of the content. I tacked on a few longtime writing friends to write a chapter—and to talk me off the ledge if needed.

I had no clue the time it would require and the effort it would demand. None. Zip. Nada.

I discovered an interested publisher and sent a proposal and sample chapters. I signed the contract two days later. I was officially the managing editor.

No turning back.

The contributing authors signed an agreement for their participation. It included their commitment to write on the specific theme, follow editorial guidelines, write to the allotted word count, adhere to deadlines, and help market the book upon release. I had the final say if an issue arose regarding “artistic license.”

As the managing editor, I did two rounds of editing and coached those who needed assistance. Some were strong writers from a technical standpoint and had good stories but needed help to make the story sing. Others brought a compelling experience but needed support to strengthen the quality of the writing itself.

It was exciting, exhilarating, and exhausting. The journey was never boring.

  • I had divas. “My mom and my friends told me; it was perfect – don’t change a word.”
  • I had debaters: “I’m not using lower case for he, him, and his in reference to Christ. It’s wrong. It’s dishonoring.”
  • I had deniers “I don’t care about the publisher’s requirements; I’m writing it like God told me to.” 

We started with 25; we concluded with 22. We parted on good terms.

From the concept development to the search for authors, from what felt like a thousand emails to release of the book – six months. We worked with a stellar traditional publisher who knows speed to market and excellence in all they do are keys to success.

And now the avalanche of advantages kicks in: I have 22 partners to help market and promote the book.

Some are teaching our group tips and tools on our private Facebook page where our primary communication exists. Many have a writing-related side-hustle: Podcasting, blogging, vlogging, or websites of their own. I was stunned by the number of social media gurus, and valuable contacts they brought with them. Our goal is to create community.

And I thought I was doing this for them.

I’ve been contacted by three writers who are interested in my coaching services. Two additional experienced writers have reached out to ask if I might be interested in teaching a workshop on this collaborative writing approach. I’m thinking that’s one to consider. I never saw that silver sliver peeking through the dark cloud on occasion.

The vision that some regarded as a fool’s errand, has been realized. Our writers are encouraging readers to resist the rocking chair brigade and press ahead to make the rest of their life the best of their life. That is a good outcome.

Nobody promised it would be easy. But then, achievement never is.

Deborah DeArmond is a recognized leader in the fields of performance development, facilitation. She is a certified writing coach as well as an executive business coach. She is also an award-winning author.

Deb’s the author of Related by Chance, Family by Choice, I Choose You Today, and Don’t Go to Bed Angry. Stay Up and Fight! All three books focus on relationship dynamics, communication, and conflict resolution. Her humorous devotional entitled Bumper Sticker Be-Attitudes was published in late 2019. Her newest release, We May Be Done But We’re Not Finished: Making the Rest of Your Life the Best of Your Life was released in July. She has published more than 200 articles in print and online, including a monthly column, now in her 7th year for Lifeway Magazine with an international circulation of 300,000.

Deb helps clients achieve success in becoming the coach others desire to work through through her engaging inquiry, humor, and straightforward approach. Her clients have described Deb as “candid but kind” and skilled at asking the questions that help “guide others to discover their answers and solutions to success.”

Categories
Kids Lit

Huff, puff…blow the house down! Engaging Children in Books

“Then I’ll huff, and I’ll puff, and I’ll blow your house down!” said the Big Bad Wolf.

Children engage with picture books by hearing the words we read aloud (auditory or hearing) and seeing the pictures we show them (visual or sight). Another sensory opportunity often overlooked is touch/action, often called kinesthetic. That’s why generations of children know exactly how to blow down pig’s houses!

How can we add that kinesthetic dimensions to Christian picture books?

Level 1: Read the story. (all ages)

The majority of books require no engagement other than looking at the pictures and no interaction with the reader other than sitting still to listen.

Level 2: Touch-and Feel (birth-5 years)

Very simple board books may feature items attached to the page or holes cut to reveal textures. Feel the woolly coat. The adult guides the very young child’s hand to experience sensations perhaps for the first time.

Level 3: Lift the Flap (6 months to 3 years)

The next level of interacting involves lifting a separate piece of the book to reveal part of the story itself. What’s behind the bush? The child and adult physically engage in lifting a flap and determine how the figure under the flap relates to the story line.

Level 4: Engage in the text (6 months to 6 years).

The child is invited to make a noise or motion in response to the story. Touch fingertips together for a mountain. These very simple motions bring the child into the words of the story, increasing engagement between reader and listener.

Level 5: American Sign Language (3-8 years)

A much more significant level of interaction is in using American Sign Language to replace certain words in the text, child actually tells the story with the reader. LOVE The sign for love is to cross your arms over your chest. The child is assists in actually telling the story and often the signs afterwards are enough to remind the listener of the event or concept.

Level 6: Retelling (5-12 years)

Beyond the book methods require children old enough to remember without needing to see the pictures. Let’s have three volunteers to be Elijah, the wind and the broom tree. Directions in the book guide reader and listener to act out all or part of the story or tell it in their own words to others.

Level 7: Creative Expression (6-12 years)

Creative expression expands the story experience in drawing, building, or work with craft materials. Draw a mural of creation. These activities can be done by any number of children in a home or Sunday school setting.

Which one to use in the story you are writing? In general, the younger the child, the simpler the language and more immediate the response has to be. But any story for any age can be more memorable with invitations to kinesthetic response.

Start moving!

This post is an excerpt from Robin’s chapter in Writing & Selling Children’s Books in the Christian Market: From Board Books to YA  by Michelle Medlock Adams and Cyle Young, Iron Stream Media, 2020.

PICTURE 5

Award winning author Robin Currie led children’s departments of Midwestern public libraries before being called midlife to ordained ministry. She has a special love for children’s literacy and Bible storytelling. She serves in Chicago area parishes and annually volunteers teaching English in developing countries. She and her husband actively grandparent 5 wonderful kids!

Robin has published seven library resource collections of creative ideas for library story times, and more than 20 Bible story books for children.

She is excited to reveal the cover of her next book, How to Dress a Dinosaur, coming in March 2022!

Categories
Bestsellers

Interview with Award-Winning Author Lauren Crews

Can you share a little about your recent book?

Strength of a Woman: Why You Are Proverbs 31 looks at Proverbs 31 as an acrostic poem of the Hebrew alphabet. Verses 10-31 each begin with a letter of the Hebrew alphabet. In Hebrew, the letters are pictographic. The pictures hold meaning that shows up in the verse that we miss in English.

Why do you write? Do you have a theme, message, or goal for your books?

I’m a teacher and a big Bible study nerd. I love the process of discovering those “a-ha” moments. There is great joy in watching others make those same discoveries. Proverbs 31 is so often looked at as a harsh standard. I want women to know it is actually a heroic hymn recognizing their strength. Knowledge is power and the struggles of our lives do not disqualify us from God’s use.

How long have you been writing?

Not very long. Maybe five years. I write curriculum and academic papers but I’ve never considered myself a creative story teller.

And how long did it take you to get your first major book contract? Or are you published non-traditionally? How did that come about?

It took me a year to research and write the book. I attended the Florida Writer’s Conference as a test. Does God really want me to do this, or have I just wasted a year of my life? My submission won first place in the Bible study category and first place overall for nonfiction.

Through that I obtained my agent Karen Neumair with Credo Communications. She and I worked on my proposal for about 6 months than she began the pitch process which took a year. I received two publication offers in that time, but she encouraged me to decline them and keep working the process. Turning down those offers down was crazy to me, but I trusted her. In the end, we finally received the offer from Iron Stream for two books, Strength of a Woman, and an accompanying devotional. I’m so glad I hung in there with Karen.

Which of your books is your favorite?

The main book, Strength of a Woman: Why You Are Proverbs 31.

Tell us about an award you won that was particularly meaningful.

Winning 1st Overall in Nonfiction! It was God’s amazing YES over me. I’d never written. Never attended a conference had no idea what I was doing, but God said yes. The other was winning the Christian Market Book Award 2020. My book launched April 15, 2020, in the middle of a worldwide pandemic. As it was for everyone, all my speaking engagements and marketing were canceled. I was sure the project would die before it even launched. That award gave me such a boost, another big yes from God. I spent the summer hustling and chasing down every marketing opportunity.

How long does it take you to write a book?

Forever! I research for months and dump everything in to structured notes. Then I’ll begin writing through the notes. I always get beta readers and have things edited before I submit to contests, or to my agent.

What’s your writing work schedule like?

 I work fulltime so I do most of my writings early Saturday morning. Otherwise I have to make myself write after work.

Do you have an interesting writing quirk? If so, what is it?

It must be silent, even the radio is too distracting. Most of my writing is prayer and a constant conversation with God. It’s His message and I want to get it correct. And peanut M&M’s help.

What has been your greatest joy(s) in your writing career?

Watching God work through this process. The nudges, catapults, and opportunities He has provided as answer to prayer have been amazing. My faith has grown as I’ve surrendered all of this to Him. Then, when someone shares how the book spoke to them – Yes, Lord!

Could you tell us about a dark moment in your writing career?

The launch. In a pandemic. I really questioned God. Why would you have me go through all this just to have it flop? I had to really surrender the book to Him. He isn’t surprised, or worried and I can’t be either. It’s a hard process.

How many times in your career have you experienced rejection? How did they shape you?

All.the.time. A no just means no for them, not no for me personally or no for my book. Things just weren’t a fit for them. It is disappointing and after multiple no’s you really start second guessing. So, I have to find the one who will say yes. I really seek God through all my projects, and He has the plan. My challenge is discovering the plan and being faithful to walk it out. It takes FOREVER, but I’m learning God wants time with us. The walk and the wait are how He gets our attention and time.

Where do you get your ideas?

Studying, research and prayer. I have a fairly long commute into work, and I keep my radio off and pray. I don’t think I’m a very good writer, so I ask God to give me a story tellers eye. God has sparked some interesting ideas on those rides.

Who is your favorite author to read?

Charles Martin, Tosca Lee (she has an incredible vocabulary), John Grisham.

What advice can you give aspiring writers that you wished you had gotten, or that you wished you would have heeded?

Don’t give up and don’t assume someone else will do things for you. The publishers want to see your platform because YOU are responsible for selling your book. They will help but less than you realize. If you want the book launch, podcast interviews, the speaking engagements, book signings, radio interviews, social media presence, etc., it only happens when YOU do it. And the life of your book baby is a marathon not a sprint. You must be in it for the long haul.

What are common mistakes you see aspiring writers make?

Not networking. Writing is such an isolating activity, but we must network, help and support each other. There are enough readers and styles, for everyone. We aren’t competing with each other. If you have a chance to help someone, do it.

Where/How do you recommend writers try to break into the market?

You can’t go wrong with writing conferences. You will learn so much and make great connections. The appointments, whether with mentors, agents, or publishers, will save you months of time.

Lauren Crews is a multi-award-winning author who loves God’s Word. She holds an MDiv and more than twenty years in women’s ministry. She works as a high school English teacher and an adjunct Bible professor for Northwest University. Lauren lives in Jacksonville with her husband and two chocolate labs who have their humans well trained.