Marketing Sense
Your First Step to Expand Your Author Platform: Develop a Community Built Upon Service
Our author platform will never grow until we reach beyond our circle of family-and-friends to those in our target…
November 12, 2024-
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Book ProposalsDon’t Trust Your Spellchecker
As writers, many people choose the course of least resistance. It’s easy to leave the spelling and grammar…
October 26, 2024 -
Book Proposals
The Hardest Element to Find on Your Proposal
The most difficult element to find in your book proposal is something that is missing or not there. I…
September 26, 2024 -
Marketing Sense
Sell a Paid Program Using a Free 21-Day Challenge
Serving Your Audience for Free Always Opens the Door to Opportunity You’ve created a paid program. “Now all you…
September 13, 2024 -
Book Proposals
A Practical Example at Getting Endorsements
Last month I told you about how you can gather high profile endorsements for your book proposal. Check this…
August 26, 2024 -
Book Proposals
How to Get High Profile Endorsements
Do you know a well-known person who will agree to write an endorsement or foreword for your book? Resist…
July 25, 2024 -
Marketing Sense
How To Create Your Website’s Content Hub
Creating a content hub is the best way to organize your website’s content IF your topics coordinate with one…
July 12, 2024 -
Book Proposals
Email Your Pitch Before Sending Your Proposal
Before you fire off your proposal to a literary agent or an editor, get permission to send them your…
June 28, 2024 -
Marketing Sense
Do You Really Need to Use Email? (Part Two)
In Part One we discussed how very valuable email is to our platform, and why using an email provider…
June 12, 2024 -
Book Proposals
Why I Simultaneously Submit My Proposals
In the early days of my writing, I wondered if I should submit my material one at a time…
May 26, 2024 -
Marketing Sense
6 Benefits of Serving Your Audience In a Private Group Online or Off
This 3-part series focuses on growing your author platform in 2024, specifically, via an online community such as a…
May 13, 2024 -
Book Proposals
Create a Compelling Title
One of the biggest errors I see with book proposals is the author has put little or no effort…
April 25, 2024 -
Marketing Sense
Use Free Events to Grow Your Audience
Your book is launching in 6 months. Reviewing your email list, you see 37 active subscribers (people who currently…
April 12, 2024 -
Book Proposals
Write a Spellbinding Sample Chapter
One of the most important parts of every book proposal is the sample chapter. The sample of your writing…
March 26, 2024 -
Marketing Sense
Write Blog Posts Readers Read
The most engaging blog posts have five elements: content, a title, subheads, images, and white space. If you haven’t…
March 12, 2024 -
Book Proposals
Make an Irresistible Proposal
Every author has a challenge with their submission to an agent or editor. How can your proposal become irresistible?…
February 25, 2024 -
Marketing Sense
Are You Making This Costly Email Mistake?
It seemed like such a great idea. Last summer, with four Lead Magnets offered on my website’s Home page,…
February 12, 2024 -
Book Proposals
Create a Fascinating Marketing Plan
Many would-be authors are surprised to see this element in the component of an excellent book proposal. They think…
January 25, 2024 -
Marketing Sense
3 Effective Lead Magnet Titles & Their Strategies
Lead Magnets, those 3-10-page PDF files offering readers a simple yet profound change for free, are perhaps my favorite…
January 12, 2024 -
Book Proposals
Cast a vision of Your Book
As the writer of the proposal (and eventually the book), it is your responsibility—not the editor’s or publisher’s—to create…
December 25, 2023 -
Marketing Sense
Welcome Email Series Example: Parts Two-Four
Last month I shared Email #1 of my 4-part Welcome email series example. Here are the remaining 3 emails…
December 12, 2023 -
Book Proposals
Understand and Know Your Competition
After reviewing countless book proposals, you would be shocked at the large number of authors who include a competition…
November 25, 2023 -
Marketing Sense
Welcome Email Series Example: Part 1
When a new subscriber signs up for a Lead Magnet (those 3–10-page free resources we offer in exchange for…
November 12, 2023 -
Book Proposals
Why Are You The Author?
As an acquisitions editor and a former literary agent, I’ve reviewed thousands of book proposals. For any writer who…
October 25, 2023 -
Marketing Sense
Will Your Book Be the Best Kept Secret Online?
Nondescript, the small store named *Joe’s Mattress! lay nestled in between two, more active businesses. Its blandness caught my…
October 12, 2023
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