Marketing Sense
Your First Step to Expand Your Author Platform: Develop a Community Built Upon Service
Our author platform will never grow until we reach beyond our circle of family-and-friends to those in our target…
November 12, 2024-
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Marketing Sense
Sell a Paid Program Using a Free 21-Day Challenge
Serving Your Audience for Free Always Opens the Door to Opportunity You’ve created a paid program. “Now all you…
September 13, 2024 -
Marketing Sense
How To Create Your Website’s Content Hub
Creating a content hub is the best way to organize your website’s content IF your topics coordinate with one…
July 12, 2024 -
Marketing Sense
Do You Really Need to Use Email? (Part Two)
In Part One we discussed how very valuable email is to our platform, and why using an email provider…
June 12, 2024 -
Marketing Sense
6 Benefits of Serving Your Audience In a Private Group Online or Off
This 3-part series focuses on growing your author platform in 2024, specifically, via an online community such as a…
May 13, 2024 -
Marketing Sense
Use Free Events to Grow Your Audience
Your book is launching in 6 months. Reviewing your email list, you see 37 active subscribers (people who currently…
April 12, 2024 -
Marketing Sense
Write Blog Posts Readers Read
The most engaging blog posts have five elements: content, a title, subheads, images, and white space. If you haven’t…
March 12, 2024 -
Marketing Sense
Are You Making This Costly Email Mistake?
It seemed like such a great idea. Last summer, with four Lead Magnets offered on my website’s Home page,…
February 12, 2024 -
Marketing Sense
3 Effective Lead Magnet Titles & Their Strategies
Lead Magnets, those 3-10-page PDF files offering readers a simple yet profound change for free, are perhaps my favorite…
January 12, 2024 -
Marketing Sense
Welcome Email Series Example: Parts Two-Four
Last month I shared Email #1 of my 4-part Welcome email series example. Here are the remaining 3 emails…
December 12, 2023 -
Marketing Sense
Welcome Email Series Example: Part 1
When a new subscriber signs up for a Lead Magnet (those 3–10-page free resources we offer in exchange for…
November 12, 2023 -
Marketing Sense
Will Your Book Be the Best Kept Secret Online?
Nondescript, the small store named *Joe’s Mattress! lay nestled in between two, more active businesses. Its blandness caught my…
October 12, 2023 -
Marketing Sense
What’s the Big Deal About Lead Magnets?
A Lead Magnet is a marketing tool. “Lead Magnet” is marketing speak for what is typically a 3-10 page…
September 12, 2023 -
Marketing Sense
What to Include in Your Home Page’s “Above the Fold” Area
Are you pleased with your website’s Home page? The way it looks, its design, and most important, its effectiveness?…
August 12, 2023 -
Marketing Sense
How to Serve Multiple Audience Categories via One Email
(NOTE: This doesn’t apply to multiple audiences. They rarely have sustainable, overlapping needs.) Serving multiple audience categories via email…
July 12, 2023 -
Marketing Sense
35 Blog Post Ideas When You’re in a Slump
The age-old question, “I’ve covered everything under the sun! What else is there to write a blog post about?”…
June 12, 2023 -
Marketing Sense
6 Benefits of Serving Your Audience In a Private Group Online or Off
This 3-part series focuses on growing your author platform in 2023, specifically, via an online community such as a…
May 12, 2023 -
Marketing Sense
How to Serve Your Facebook Group Without Sharing Your Book’s Content
This series focuses on growing your author platform in 2023, specifically, via an online community such as a private…
April 12, 2023 -
Marketing Sense
Reach Your Audience in 2023
This month’s edition of Reader’s Digest (Dec ’22 / Jan ’23) included a section near the back called To:…
January 12, 2023 -
Marketing Sense
Yay or Nay: Should Your Blog Be on a Separate Website?
If your website is on Domain A’s URL (web address) and your blog is on Domain B’s URL, the…
December 12, 2022 -
Marketing Sense
How to Promote Your Next Big Thing Before It’s Ready: No Trickery Involved
Almost. Your book is almost ready to buy. Your event’s tickets are almost ready for purchase. Your course is…
November 12, 2022 -
Marketing Sense
How to Grow Your Audience Using Online Workshops: Part Six
This “live” component is more powerful than it appears. Your readers will also experience community. YOUR community. While learning…
September 12, 2022 -
Marketing Sense
How to Grow Your Audience Using Online Workshops: Part Five
Online workshops are a great marketing tool. But we don’t want to just hop online and yell, “I’m going…
August 12, 2022 -
Marketing Sense
How to Grow Your Audience Using Online Workshops: Part Three
We’re exploring workshop titles in this third part of our ongoing series. In our first month we chose our…
June 12, 2022 -
Marketing Sense
How to Grow Your Audience Using Online Workshops: Part Two
Last month we began this series by choosing the marketing message for a workshop on ice fishing. Ice fishing?!?…
May 12, 2022
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