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Career

Book Proposals
Why Publishers Prefer Proposals

When you submit your materials, editors, agents and publishing executives prefer to read a well-crafted proposal instead of a…
September 26, 2023
Marketing Sense
What’s the Big Deal About Lead Magnets?

A Lead Magnet is a marketing tool. “Lead Magnet” is marketing speak for what is typically a 3-10 page…
September 12, 2023
Book Proposals
A Practical Story: Why A Proposal Is Important

At a small coffee shop, I met Joe Leininger who had traded for ten years in the Eurodollar Pit…
August 25, 2023
Marketing Sense
What to Include in Your Home Page’s “Above the Fold” Area

Are you pleased with your website’s Home page? The way it looks, its design, and most important, its effectiveness?…
August 12, 2023
Book Proposals
The Difference Between a Fiction or Nonfiction proposal

Possibly you are an author who writes nonfiction and fiction. Because I’ve worked in both areas of the market—fiction…
July 25, 2023
Marketing Sense
How to Serve Multiple Audience Categories via One Email

(NOTE: This doesn’t apply to multiple audiences. They rarely have sustainable, overlapping needs.) Serving multiple audience categories via email…
July 12, 2023
Book Proposals
Begin at the Beginning

You have a burning desire to write a book. Join the crowd. You might be surprised to learn how…
June 25, 2023
Marketing Sense
35 Blog Post Ideas When You’re in a Slump

The age-old question, “I’ve covered everything under the sun! What else is there to write a blog post about?”…
June 12, 2023
Book Proposals
Brainstorm An Excellent “Working” Book Title

“The publisher will never use my title.” Or “It doesn’t matter what I call my book because the…
May 26, 2023
Career
You Should Start a Podcast

I heard it every conference. “Build your platform!” Along with the dreaded social media, writers in sessions kept telling…
May 19, 2023
Marketing Sense
6 Benefits of Serving Your Audience In a Private Group Online or Off

This 3-part series focuses on growing your author platform in 2023, specifically, via an online community such as a…
May 12, 2023
Book Proposals
The Missing Author Document

Most authors are focused on writing the best possible manuscript—an important task. While your writing is important, there is…
April 26, 2023
Marketing Sense
How to Serve Your Facebook Group Without Sharing Your Book’s Content

This series focuses on growing your author platform in 2023, specifically, via an online community such as a private…
April 12, 2023
Book Proposals
Authors Who Succeed in The Book Business

Throughout my decades in publishing, I’ve written many different types of nonfiction books: biographies, how-to, diet, self-help, co-authored books,…
March 29, 2023
Book Proposals
Will An Editor Fix All My Mistakes?

Among writers in the publishing community, there is a false belief that my submission does not have to be…
February 25, 2023
Book Proposals
Make Your Proposal Stand Out

Recently I met one of my long-term friends, a publisher of a well-known book company. Speaking about how I…
January 26, 2023
Marketing Sense
Reach Your Audience in 2023

This month’s edition of Reader’s Digest (Dec ’22 / Jan ’23) included a section near the back called To:…
January 12, 2023
Book Proposals
When Your Book doesn’t Sell

I used to cringe when I saw the mail or email from one of my publishers. It probably contained…
December 26, 2022
Marketing Sense
Yay or Nay: Should Your Blog Be on a Separate Website?

If your website is on Domain A’s URL (web address) and your blog is on Domain B’s URL, the…
December 12, 2022
Book Proposals
A Simple Proposal Formula

I wrote about 50 books with traditional publishers and even crafted two proposals that got six figure advances—before I…
November 26, 2022
Marketing Sense
How to Promote Your Next Big Thing Before It’s Ready: No Trickery Involved

Almost. Your book is almost ready to buy. Your event’s tickets are almost ready for purchase. Your course is…
November 12, 2022
Book Proposals, Uncategorized
Be the Exception

It’s easy to feel lost in the world of book publishing. Experts say there are over a million proposals…
October 26, 2022
Book Proposals
Get Connected to Publishing People

Within the publishing community, who you know is almost as important as what you know. Yes, it is important…
September 26, 2022
Marketing Sense
How to Grow Your Audience Using Online Workshops: Part Six

This “live” component is more powerful than it appears. Your readers will also experience community. YOUR community. While learning…
September 12, 2022
Book Proposals
Looking For Authors Who “Get It”

Editors and agents are blasted with submissions every day. I know because I’ve been one of them for…
August 25, 2022