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Marketing Sense
How to Grow Your Audience Using Online Workshops: Part Five

Online workshops are a great marketing tool. But we don’t want to just hop online and yell, “I’m going…
August 12, 2022
Book Proposals
Target Readers You Can Reach

Literary agents and publishers are actively looking for authors and books to publish. Yet the reality is thousands of…
July 26, 2022
Book Proposals
Four Ways to Support Other Writers

Writing is a solitary profession. Alone we sit at our keyboard and write words—maybe for a magazine or a…
June 27, 2022
Marketing Sense
How to Grow Your Audience Using Online Workshops: Part Three

We’re exploring workshop titles in this third part of our ongoing series. In our first month we chose our…
June 12, 2022
Book Proposals
Get Editors and Agents Excited About Your Proposal

Let’s begin with good news for writers. Despite what you may be hearing from literary agents and editors, every…
May 28, 2022
Marketing Sense
How to Grow Your Audience Using Online Workshops: Part Two

Last month we began this series by choosing the marketing message for a workshop on ice fishing. Ice fishing?!?…
May 12, 2022
Book Proposals
Test & Revise Your Elevator Pitch

Over the last few years, many writer’s conferences have been cancelled, postponed or gone to virtual meetings. The good…
April 25, 2022
Marketing Sense
How to Grow Your Audience Using Online Workshops: Part One

Growing your audience can seem like an uphill battle. Hosting online workshops will help you reach your goal faster.…
April 12, 2022
Book Proposals
Five Ways to Become a Dream Author

Interpersonal relationships are at the heart of how authors work with book editors and literary agents. Every communication builds…
March 26, 2022
Marketing Sense
How to Write Successful Promotional Posts: Part 2

In Part One last month I shared the fictional promotional post below: Would you like to receive coaching…
March 12, 2022
Book Proposals
Create a Stand-Out Proposal

It’s easy to feel overwhelmed when you consider over 4,500 new books are published every day (including the…
February 25, 2022
Marketing Sense
How to Write Successful Promotions: Part One

You’re finally ready to promote your latest book or product or course. All you need now is buyers. Woo-hoo!…
February 12, 2022
Book Proposals
Brainstorm An Excellent “Working” Book Title

“The publisher will never use my title.” Or “It doesn’t matter what I call my book because the publisher…
January 25, 2022
Marketing Sense
Email Content Demystified

One of the great mysteries new platform builders (aka Christian writers and speakers) seek to solve is, “What should…
January 12, 2022
Book Proposals
What To Do With Contradicting Publishing Advice

The world of publishing is always changing. Editors change houses. Publishers change what they publish and much more. These…
December 26, 2021
Marketing Sense
if you only have one marketing goal in 2022, make this one

If you’re already deeply connected to your audience…if serving them up close and personal is already your priority…and if…
December 12, 2021
Book Proposals
Thrive in the Quiet Holidays

For over nine years, I’ve been an acquisitions editor at Morgan James Publishing, a New York publisher. The two…
November 25, 2021
Marketing Sense
How to Deliver the Lead Magnet for Your Upcoming Interview

How to Deliver the Lead Magnet for Your Upcoming Interview This is the second in a two-part series. Part…
November 12, 2021
Book Proposals
Do You Know Your Competition?

Many writers overlook a critical section in their book proposals: the competition section. After reading thousands of book proposals…
October 25, 2021
Platform and Branding
Branding That Lasts

Creating a brand that lasts can be a bit of an intimidating process. As a writer/author, you want to…
October 18, 2021
Marketing Sense
Create a Lead Magnet for Your Upcoming Interview

Will you be the guest on an upcoming podcast, TV, or radio program? You’ll have access to that person’s…
October 12, 2021
Marketing Interviews
Interview with C.A.N. Crown Award Winner Carla Hoch

The Christian Authors Network’s innovative Crown Awards celebrate excellence in Christian Media and Marketing. Purpose: To recognize, educate, and…
September 26, 2021
Book Proposals
Every Book Proposal Needs A Target Audience

For decades, I’ve been an editor meeting with authors and reading their book submissions. Many of these submissions are…
September 25, 2021
Platform and Branding
How to Create Branding That Lasts

Creating a brand that lasts can be a bit of an intimidating process. As a writer/author, you want to…
September 18, 2021
Marketing Interviews
Marketing Advice from C.A.N. Crown Award Winner Susan Neal

The Christian Authors Network’s innovative Crown Awards celebrate excellence in Christian Media and Marketing. Purpose: To recognize, educate, and…
August 26, 2021