Platform and Branding
Brand basics – do your colors and fonts present your best look?
Good content is critical for a writer but how that content is presented is also important. In Brand Basics…
April 1, 2016-
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Platform and Branding
3 Mistakes to Avoid With Your Social Media Strategy
Social media is an important part of building a writer’s platform. With existing networks changing and new networks launching,…
March 9, 2016 -
Platform and Branding
How to use weaknesses and threats to grow your writer platform
Occasionally a business development tool comes along that works well for writers. SWOT Analysis SWOT—Strengths, Weaknesses, Opportunities and Threats—was popularized…
January 29, 2016 -
Platform and Branding
Brand Basics – 2 Considerations For Writers
We’re familiar with a brand as it relates to corporations. When we think of Coke, McDonalds, and Nike these…
December 17, 2015 -
Platform and Branding
5 Questions Your About Page Must Answer
One of the four must-have features of a website is the About page, but it’s overlooked by many writers. It…
November 21, 2015 -
Platform and Branding
Does a writer really need a self-hosted website, or is a free site good enough?
One of the cornerstones of an author’s platform is a personal website or blog. (Because these terms are used…
October 5, 2015 -
Platform and Branding
4 Simple Rules For Guest Posting
If you’ve never been a guest at another site, it can be intimidating. You take a risk by asking…
August 19, 2015 -
Platform and Branding
4 Steps to Boost Your Blog Posts
Blog readers are scanners, their eyes skimming the page for interesting information. Problogger reports the average time spent reading…
July 6, 2015
