Categories
Publishing Perspectives

How Many Pairs of Eyes Are on Your Book?

I recently finished making wording changes on a self-published book that had already been typeset and printed — or perhaps I should say I thought I had finished the changes. A large batch of new changes just came in from another person who had looked through the book. (I sure am glad I was the typesetter/page designer, and not the editor of that book!)

Thankfully, with print on demand, such changes can be incorporated for a relatively low cost, but my client was concerned about how “unprofessional” the process seemed to be. Surely such last-minute changes never happen in traditional publishing! Oh, if that were only more true. Traditional publishing arguably has fewer of these unfortunate last-minute wording changes than self-publishers do, but it still happens once in a while.

When it comes to avoiding last-minute wording changes, traditional publishers have a distinct  advantage over self-publishers, and it all comes down to who is paying the bill. Even if a self-publishing author pays a professional editor to go through the manuscript, the author pays the bill and has the final say.

If the editor finds wordiness, the overuse of a phrase, or a myriad of cliches, will the author have the humility to allow the editor to remove them? (I can’t count the number of times I’ve been told by an author, “That’s just my style,” in response to my discovery of such problems.)

But there is yet another advantage that traditional publishers have over self-publishers: the manuscript gets seen by multiple pairs of eyes. A manuscript at a traditional publisher may go through two or three levels of editing (each by a diffferent person), and more than one proofreader, and “in the multitude of counselors there is safety.” Every person who looks at the manuscript brings a different perspecitive to the writing. It’s crazy, but sometimes a proofreader will notice a problem with a sentence — a sentence that has already been read by four or five people!

Sometimes all it takes is a missing “not” to change a godly author’s words into heresy. Think of this sentence: “Jesus is not indifferent to our sufferings.” If that “not” gets lost, several people may read it and unconsciously insert the word, and thereby miss the typo.

Sometimes a sentence goes past several pairs of eyes before someone notices that it can have two meanings. (My favorite is the old joke about the guy who got fired for laziness. When asked for a recommendation, his former employer wrote: “You’ll be lucky if you can get this guy to work for you.”)

Self-publishing authors cannot typically afford to pay for multiple sets of eyes on a manuscript, but they can still manage to get this advantage in an economical way. They can use beta readers. A beta reader is a friend or fellow author who is willing to read your book and point out any snags or confusing passages. (Or even, sometimes, a major flaw in the logic of your nonfiction, or a hole in the plot of your fiction.) With print on demand, it is now economically practical to hand out printed review copies of your book to your beta readers — but I would strongly suggest having your manuscript professionally edited and proofread before you produce review copies.

When you use beta readers, you need to practice both humility and discernment — humility to accept that your book may have errors, and discernment to realize that nonprofessional advice is not always worth taking. With those two virtues in mind, the more eyes on your book, the merrier!

David Fesseden has degrees in journalism and theology, and over 30 years of experience in writing and editing. He has served in editorial management positions for Christian book publishers and was regional editor for the largest Protestant weekly newspaper in the country.

Dave has published seven books, written hundreds of newspaper and magazine articles, and edited numerous books. He is a frequent speaker at writers’ conferences. Two of his books, Writing the Christian Nonfiction Book: Concept to Contract and A Christian Writer’s Guide to the Book Proposal, are based on his experience in Christian publishing. The Case of the Exploding Speakeasy, Dave’s first novel, reflects his love for history and for the Sherlock Holmes stories of Arthur Conan-Doyle.

Dave and his wife, Jacque, live in south-central Pennsylvania and have two adult sons.

Websites/Blogs:
www.fromconcepttocontract.com
www.davefessenden.com
www.thebookstore.info

Categories
Publishing Perspectives

The Big Five Family Tree: Book Publishers

file0001447723702Welcome to Publishing Perspectives!

I’ll be talking about all things publishing. Let’s start with an overview of the publishing world. It may seem like there are a zillion big publishing houses out there, but many are owned by the same mega corporations. Many authors desire to be signed with a ‘major publisher’… who are the really really really big guys?

The Big Five traditional publishers consist of Penguin Random House, Macmillan, HarperCollins, Hachette, and Simon &Schuster. Each of these companies own multiple brands. Let’s take a look at the family tree, or at least some of it. These guys are really big and changing all the time so it’s impossible for this list to be comprehensive and accurate for the lifetime of the internet. But here’s a bit of what it looks like today.

[bctt tweet=”There are a zillion big publishing houses out there. #bookpub #publishers” via=”no”]

Hachette Book Group is a division of Hachette Livre (based in France), which is a subsidiary of the French media company Lagardere. Hachette owns:

  • Little, Brown and Company
    • Mulholland Books
    • Back Bay Books
    • Lee Boudreaux Books
  • Little, Brown and Company Books for Young Readers
    • Poppy
    • LB Kids
  • Grand Central Publishing
    • Twelve
    • Live & Style
    • Forever
    • Forever Yours
    • Vision
  • Hachette Nashville
    • Faith Words
    • Center Street
    • Jericho Books
  • Orbit
    • Yen Press
    • Redhook
  • Hachette Audio
  • Hachette Digital

HarperCollins Publishers is a subsidiary of News Corp. They own:

  • Amistad
  • Anthony Bourdain Books
  • Avon
    • Avon Impulse
    • Avon Inspire
    • Avon Red
  • Balzer + Bray
  • Bible Gateway
  • Bourbon Street Books
  • Broadside Books
  • Dey Street
  • Ecco Books
  • FaithGateway
  • Greenwillow Books
  • Harlequin
    • Carina Press
    • Harlequin Books
    • Harlequin TEEN
    • HQN Books
    • Kimani Press
    • Love Inspired
    • MIRA Books
    • Worldwide Mystery
  • Harper Books
    • Harper Business
    • Harper Design
    • HarperFestival
    • Harper Luxe
    • Harper Paperbacks
    • Harper Perennial
    • HarperTeen
    • HarperTeen Impulse
    • Harper Voyager
    • HarperAudio
    • HarperCollins 360
    • HarperElixir
    • HarperOne
    • HarperWave
    • HarperCollins Children’s Books
  • Katherine Tegen Books
  • Olive Tree
  • Walden Pond Press
  • William Morrow
    • William Morrow Cookbooks
    • William Morrow Paperbacks
  • Witness
  • Thomas Nelson
    • Nelson Books
    • Grupo Nelson
    • Tommy Nelson
    • W Publishing Group
    • WestBow Press
  • Zondervan
    • Blink
    • Editorial Vida
    • Zonderkidz
    • Zondervan Academic

Macmillan Publishers is owned by the German company Verlagsgruppe Georg von Holtzbrinck. They own:

  • Bedford / St. Martin’s
  • Bloomsbury USA
  • The College Board
  • Drawn and Quarterly
  • Entangled Publishing
  • Farrar, Straus &Giroux
    • North Point Press
    • Hill and Wang
    • Faber and Faber Inc.
  • Fiewel & Friends
  • First Second
  • Flatiron Books
  • Graywolf Press
  • Guinness World Records
  • Hayden-McNeil
  • Henry Holt and Company
    • Metropolitan Books
    • Times Books
    • Holt Paperbacks
    • Henry Holt Books for Young Readers
  • Imprint
  • Kingfisher
  • Macmillan Higher Education
  • Page Street Publishing Co.
  • Palgrave Macmillan
  • Papercutz
  • Picador
  • Priddy Books
  • Roaring Brook Press
  • Rodale
  • Martin’s Press
    • Griffin
    • Minotaur
    • Martin’s Press Paperbacks
    • Let’s Go
    • Thomas Dunne Books
    • Truman Tally Books
    • Palgrave Macmillan
  • Square Fish
  • Tor / Forge
    • Starscape
    • Tor Teen Books
    • Tor Children’s
  • Macmillan Audio
  • Macmillan Children’s Publishing Group
  • Walker & Company
  • H. Freeman
  • Worth Publishers

Penguin Random House is owned by German media conglomerate Bertelsmann and has nearly 250 imprints and publishing houses so I won’t list them all here! They own:

  • Random House Publishing Group
    • Ballantine Books
    • Bantam
    • Delacorte
    • Del Ray
    • Del Ray / Lucas Books
    • Dell
    • The Dial Press
    • The Modern Library
    • One World
    • Presido Press
    • Random House Trade Group
    • Random House Trade Paperbacks
    • Spectra
    • Spiegel & Grau
    • Villard Books
  • Random House Value Publishing
    • Children’s Classics
    • Crescent Books
    • Derrydale
    • Gramercy Books
    • Testament Books
    • Wings BOoks
  • Knopf Doubleday Publishing Group
    • Alfred A. Knopf
    • Anchor Books
    • Doubleday
    • Everyman’s Library
    • Nan A. Talese
    • Pantheon Books
    • Schocken Books
    • Vintage
  • Crown Publishing Group
    • Amphoto Books
    • Back Stage Books
    • Billboard Books
    • Broadway
    • Broadway Business
    • Clarkson Potter
    • Convergent
    • Crown
    • Crown Business
    • Crown Forum
    • Doubleday Religion
    • Harmony Books
    • Hogarth Press
    • Potter Craft
    • Potter Style
    • Ten Speed Press
    • Three Rivers Press
    • Tricycle Press
    • Shaye Areheart Books
    • Waterbook Multnomah
    • Watson – Guptill
  • Penguin Group US
  • Dorling Kindersley
  • Mass Market Paperbacks
  • Digital Publishing Group
    • Alibib
    • Flirt
    • Fodor’s Travel
    • Hydra
    • Listening Library
    • Living Language
    • Loveswept
    • Princeton Review
    • Random House Audio
    • Randon House Large Print
  • Random House Children’s Books
    • Kids@Random
    • Beginner Books
    • David Fickling Books
    • Nickeldeon Books
    • Delacorte Press
    • Golden Books
    • Prima Games
    • Step Into Reading
    • Schwartz & Wade
    • Stepping Stone Books
    • Sylvan Learning
    • Wendy Lamb Books
  • Penguin Young Readers Group, U.S.

Simon and Schuster is owned by the media company CBS Corporation. They own:

  • Aladdin
  • Altheneum Books for Young Readers
  • Atria
  • Beach Lane Books
  • Chicken Soup for the Soul
  • Folger Shakespeare Library
  • Free Press
  • Gallery Books
  • Hooked on Phonics
  • Howard Books
  • Kaplan Publishing
  • Little Simon
  • Margaret K. McElderry Books
  • Merck
  • Paula Wiseman Books
  • Pocket Books
  • Reader’s Digest
  • Ripley Publishing
  • Scribner
  • Simon & Schuster
  • Simon & Schuster Books for Young Readers
  • Simon Pulse
  • Simon Spotlight
  • Threshold Editions
  • Touchstone

How many of these names are you familiar with? Were you surprised at who owns what?

Categories
Publishing Perspectives

The BISAC Subject Heading List

Have you ever looked at the category words on the back of a book, above (or below) the bar code? Have you ever contemplated the Browse category tree at an online bookseller? Do you remember learning about the Dewey Decimal system in school? These are all ways we categorize a book by topic.

Part of your job as an author is to give the publisher information about what category or genre your book probably belongs in. Subject or genre information helps the publisher with marketing because it tells retailers what store section will best fit the book (thus, where it may sell best and where it will be most discoverable by the target audience). This information is also used to assist with search terms in an online store. With so many new cross-over subcategories arising today, your publisher will make the ultimate decision, but you can point them in a possible direction.

This column will look at the BISAC Subject Heading List. BISAC is an acronym for Book Industry Standards and Communications, and you can learn more about it here: https://www.bisg.org/bisac/tutorial-and-faq

The subject heading list is an industry-approved list of subject descriptors, with more than 50 major sections, that was developed to aid in electronic transfer of information about books. The subject headings have at least one level of sub-headings below them. For example, RELIGION / Christianity / General is one descriptor (with two sub-headings) you could use for non-fiction books about the Christian religion.

Christian fiction for juveniles (ages 0-11; preschool-grade 6) belongs under the subject descriptor JUVENILE FICTION / Religious / Christian. The sub-headings available are: General; Action & Adventure; Animals; Bedtime & Dreams; Comics & Graphic Novels; Early Readers; Emotions & Feelings; Family; Fantasy; Friendship; Historical; Holidays & Celebrations; Humorous; Learning Concepts; Mysteries & Detective Stories; People & Places; Relationships; Science Fiction; Social Issues; Sports & Recreation; and Values & Virtues.

Christian fiction for young adults (ages 12-18; grades 7-12) belongs under YOUNG ADULT FICTION / Religious / Christian. These are the sub-headings available: General; Action & Adventure; Comics & Graphic Novels; Fantasy; Historical; Mysteries & Detective Stories; Relationships; Science Fiction; and Social Issues.

Christian fiction for adults belongs under the FICTION / Christian category. But the list of genres under that is not very extensive. All you have available to choose from is: General; Classic & Allegory; Collections & Anthologies; Fantasy; Futuristic; Historical; Romance; Suspense; and Western. So, where would you put contemporary women’s fiction? For romantic suspense, you have to decide which is primary (the romance or the suspense) and use the other as a second subject heading.

Dewey Decimal

Isn’t it interesting that there are fewer BISAC subject headings available as the target age for the fiction gets older? However, note that you can also use these heading lists as inspiration for keywords. So go ahead and label your contemporary women’s fiction with FICTION / Christian / General. Then use your back cover copy to include other appropriate headings as keywords. Maybe “Friendship” or “Humorous” would apply to your work? Use your creative energy to include these keywords in natural sentences in your book descriptions, advertisements, and anywhere else that you promote your book.

The BISAC committee recommends that a book have no more than three subject headings assigned to it. CreateSpace only lets you assign one. Amazon Advantage lets you pick up to two. Amazon KDP lets you pick up to two. Subject headings added in addition to the primary heading should be logical and not conflicting. So you’ll have to decide which subject heading is the most relevant.

Leave a comment: What BISAC code would your current WIP fall under?

Categories
Publishing Perspectives

Describing the Ideal Reader

In last month’s column, I mentioned that an item of an Author’s Questionnaire from a publisher is the request to describe the ideal reader or target audience for your book. And no, your book is not targeted to “everyone.” And no, don’t assume your reader is just like you and describe yourself.

The publisher will use this description to market the book more efficiently. For example, the details will help them create an ad set on social media, or generate keywords for search engines.

Reader ProfileSo what kind of information is the publisher looking for? It’s a bit like a profile you would see on a crime TV show. Especially if you’ve ever watched “Criminal Minds” because they talk more about habits and behavior than just the physical traits of the unsub (unknown subject, the bad guy). To make it less creepy, let’s instead consider a social media profile. I’m looking at my Facebook profile as I write this. Facebook has your profile divided into sections: Overview, Work and Education, Places You’ve lived, Contact and Basic Info, Family and Relationships, Details About You, and Life Events. Those sound like pretty good categories, so write those down on a piece of paper.

For each of these categories, think in the abstract. Think of the perfect reader. If you could only sell this book to exactly one person, what kind of person would that be so that they would give it the most outstanding review? What kind of person is the best possible match to be a fan of this book?

Many readers want to identify with, or connect with, the main character(s). So think of your hero and heroine. What kind of person would be their BFF? Remember, a BFF isn’t necessarily a clone. Your ideal reader will match this profile in every aspect, but real readers will only partially match. But it gives the publisher an idea of how to find communities of people that are more likely to have that partial match. For example, ideal readers of Amish fiction are probably people who love the idea of a less technological life.

Work and Education:

We don’t need a list of actual schools. Are your main characters in high school? College? Never went to school? An ideal reader doesn’t have to match the education level of the main character; they just have to enjoy the idea of being in high school or college, etc. Someone who hated high school is less likely to be an ideal reader of books with high-school-aged characters.

We don’t need a resume for the work experience aspect. Is the main character working their first summer job in high school? First job after college? Established career? Retired? What kind of career: science? Technology? Arts? Homemaker? Your ideal reader will have a similar background or think positively of that background so that they more easily identify with the character. Main characters who spout technical jargon constantly may be of less interest to the reader who holds a Fine Arts degree. Farmer characters may be of less interest to those who have a PhD in Computer Science. But again, perhaps that PhD person has a vegetable garden and dreams of getting away to a dude ranch for vacation. So, the way you’ll phrase this characteristic is “those who work in or have an interest in blah-blah.”

Places the Ideal Reader has Lived:

No, we don’t really need a list of actual cities, unless those cities are featured in the story. But think about it in general. Is your story set in a rural area? A small town? A large city? What country is the story set in? Is the story setting a specific locale/county/state/province? The ideal reader will live in a similar place, wishes they lived in a similar place, or wants to vacation in a similar place. Make note of any real locations used in the book; the publisher may want to market the book to stores and tourist attractions in that area.

Contact and Basic Info:

If you happen to have a mailing list of specific people who will enjoy receiving an advertisement about your book, your publisher would probably like to know about it. Failing that detailed contact information, let’s talk basic demographics. Is the ideal reader male or female? In general, romances are aimed at female audiences, and thrillers are aimed more at men. I do know a highly-educated man in his 70s who only reads Regency Romance, but that can’t be a common thing. So unless you can present a strong argument why your book would attract a non-traditional audience yet still belong in a particular genre, go with the stereotype.

The age of the ideal reader may have a connection to the age of the main characters. Until recently, Young Adult titles were only read by teenagers. But they are currently attractive to readers in their 20s, 30s, and even 40s. Hollywood adaptations of books has a lot to do with this. Women’s Fiction is typically aimed at the 30+ crowd, etc. Think about your main character. Would their BFF be a teenager? A 20-something? 30-something? 40-something? Etc. So while readers in other age groups may be fans of the book, write down the decade of the reader who would be the BFF. If you really, really can’t narrow it down to one decade, then at least select the generation (Baby boomer, Generation X, Millennials, etc) that is the closest match.

Language is another basic data point, especially if you have a character who routinely injects words from a different language than the rest of the text. For example, if you have a main character who grew up speaking Spanish and uses Spanish frequently in dialog along with English, then the publisher would like to know that bilingual readers could be a special area of marketing.

Ethnic affinity or nationality of the main characters (and thus the ideal reader) may be important to the publisher who targets a minority population.

Family and Relationships:

Your readers want to identify with the main characters, so are we looking for only-children? The oldest of 11 kids? Those who grew up in a single-parent family? Those who are estranged from whatever family they have?

What is the relationship of the main characters in the story? If the main characters are married at the start of the story, then the book can’t be marketed as Romance but has to be Women’s Fiction instead. If they are friends or co-workers but falling in love is not the point of the story, then the plot better have enough action to class the novel as a thriller or suspense or mystery.

Details About the Ideal Reader:

If the above categories seemed difficult, hang on to your hat because this one is harder.

Given the story line, is your ideal reader more likely to be politically or culturally conservative, moderate, or liberal? Are they active in any particular causes (that are important to the book)? Does the ideal reader attend a specific denomination of church?

What interests, hobbies, sports, and activities are important to your main characters (especially if they are in the book)?

Life Events:

Are there any specific life events that your ideal reader should identify with? For example, is it important to the story that your reader got engaged in the last 12 months? If so, your publisher can rent a mailing list of people newly engaged and send them an advertisement… yeah… the list development people know a bunch of scary details about you.

Overview:

Let’s sum up. This is where a cop would say “We’re looking for a married female in her 30s, with more than one child, who is socially and politically conservative, enjoys living near or frequently visiting a large city, and is interested in urban gardening.”

Come back next month to learn more about keywords and BISAC categories!

Let’s practice… leave a comment with your suggestion for an ideal reader for a book you read recently, and tell us what book it is!

Categories
Publishing Perspectives

Submitting a Fiction Novel to a Publisher, Part 3: The Author’s Questionnaire

The first part of this series examined the Query Letter. The second part looked at the synopsis. In this column, we’ll look at the Author’s Questionnaire. It helps the publisher understand a bit more about your platform, and about how you view your book. Your responses to this questionnaire will be used in preparing promotional materials.

Personal information

This part of the form will feel a bit like a resume because it will likely ask for:

  • your contact information and demographics
  • a list of cities where you have lived
  • a list of schools you attended and the degrees you received
  • other special awards or honors you’ve received
  • your hobbies
  • a list of your social media profile pages
  • URLs of any other internet presence you have, such as a website or email newsletter
  • a biography (that would be appropriate for a book back cover; you should develop a 50-word version, 100-word version, and 250-word version)

Experience as a writer

In this section you will list:

  • any other books you’ve written
  • magazines to which you have contributed
  • any media interviews you’ve given
  • any writing-related awards you’ve won
  • whether you have done any public speaking related to your writing topic

This information indicates whether other organizations have felt you were a good enough writer to be published, and that you may have a following of people who look for your writing. The more you have been published by other entities, the less of a risk you might be for this publisher.

Your book

This information is supplemental to your synopsis, but also helps the publisher understand what part of the genre spectrum (and thus the likely audience) your book fits into. Questions may include:

  • how you got the idea for the book
  • any interesting experiences while researching, writing, or pursuing publication
  • the theme of the book
  • why your book is unique; how it differs from other books on the same subject; what strengths your book has; anything controversial in the content
  • a list of similar books that could reasonably be considered competition
  • sample marketing ideas (a two sentence summary of your book; back cover copy; a list of 10 interview questions)
  • description of the target market for your book (and no, this isn’t ‘everyone’)

Marketing contacts

Another section will ask for your help in promoting the book. Do you have connections beyond friends and family? Are you a person with a readership already built? Do you have friends who are professionals in the media industry? Some publisher will reach out to these organizations for you, others simply use the information to evaluate the size of your platform. You will list things such as:

  • contact details for your alumni magazine
  • names of professional organizations or clubs of which you are a member
  • conferences or conventions that you regularly attend
  • names of bookstores where you are known
  • names of hometown newspapers
  • a list of any television shows, radio programs, or podcasts that would be interested in having you as a guest due to the subject of your book
  • a list of people (preferably, who you are already acquainted with) who would be influential in promoting sales via an endorsement of some sort (other authors, bloggers, professional reviewers, famous individuals)

So, you can see that there is quite a bit of researching and writing that you will do after you finish your book! Please comment with any questions you have about the above information, and come back next month to learn more about describing your ideal target audience.

Categories
Publishing Perspectives

Submitting a Fiction Novel to a Publisher, Part 2: The Synopsis

Keep Calm and Write A SynopsisThe first part of this series examined the Query Letter. In this column, we’ll look at the synopsis.

Most publishers will be specific about the length of synopsis that they want to see. If they want 3-5 pages, you don’t want to submit just one page; and vice versa. So go to their website and search for instructions. Don’t give an editor an easy excuse to reject your submission package simply because you did not follow their guidelines. Check for instructions about font, margins, header/footer, and line spacing, too.

A synopsis is simply a summary of your content:

  • Theme: What does the novel mean? What is the spiritual take-away? What is the lesson that can be learned? What is the conclusion the reader should draw?
  • Characterization: How the main character changes / grows during the story.
  • Setting: Time and place.
  • Plot points:
    • Normal setting of main characters
    • Conflict / Call to action
    • Events with rising conflict
    • Dark moment / Final Test / Climax
    • Aftermath / New normal

I urge you to try writing out steps 1, 2, and 4 of the Snowflake Method to help you draft a synopsis.

Start with your hook: the event that gets the main character moving on their journey.

Focus on the facts. Don’t embellish with descriptions on your first draft; you can add these details sparingly later (if there is room). This doesn’t mean leave out the emotions of the characters. Be sure to include the critical emotional development points of the main characters.

Leave out any characters that aren’t *essential* to the plot. Try writing your synopsis with *only* the main characters. Then review the presented plot for holes, and add in only the character(s) absolutely necessary to fill those holes.

Leave out subplots that aren’t *essential* to the main plot. Be sure that your final paragraph shows how the major plot points are resolved.

A synopsis can be dry reading, so you need to apply your creative writing skills to your first draft to make it more compelling. Your first paragraph needs to be intriguing. Add your voice to the synopsis by making it sound as if the main character were reading you the synopsis (i.e., they are telling you a story. But not in first person: use third person, active voice).

Personally, I love novels that employ the Hero’s Journey, so I want a synopsis to clearly show me that each of those steps is included in the story.

Come back next month because I will be explaining common items included in a publisher’s “Author’s Questionnaire”.

Leave a comment: What do you find to be the hardest part of writing a synopsis? Have any tips to share on something that helped you?

Categories
Publishing Perspectives

Submitting a Fiction Novel to a Publisher, Part 1: The Query Letter

You’ve finally got your novel all polished up and ready to submit to a publisher. How is this done?

These days, most publishers will have detailed instructions on their website, so start there and follow them carefully! Do not create a generic submission package and send it to everyone. You must customize it for each publisher. As an editor, it is very convenient for me to quickly reject a submission package that doesn’t bother to follow the instructions. Why would I want to work with someone who can’t follow instructions?

Here is the Writer’s Information page for HopeSprings Books:

http://chalfonthouse.com/hopespringsbooks/about-hope-springs-books/author-information/

We ask for a query letter, a 3-5 page synopsis, a filled-out Author Questionnaire, and the entire manuscript. Let’s look at these items in more detail over the next few columns.

If you have an agent, putting together submission packages for different publishing houses is one job that they should do for you. Some agents only create a generic submission package with minimal customization (editor name and address, and other small details) and assume that acquisition editors will be okay with this. For example, one agent that submitted to HopeSprings Books sent a query letter, a synopsis, and the manuscript, but not our Author Questionnaire (which I consider to be a critical part of the submission). So ask your agent how much customization they will be doing. If they don’t plan to create custom packets, see if they will give you a list of the houses they plan to submit to and ask them to wait for you to give them more information. Then you create any extra materials the house expects and get it to your agent as quickly as possible.

This column will examine the query letter.

Query Letter

Cover LetterAlmostAnAuthor writer Cherrilynn Bisbano has an article titled “Query Letter Basics” which is a general overview, but tailored for magazine article writing. Several of the elements apply to novel writing too. Cherrilynn describes a query letter as a sales letter from the writer to the editor to describe the offered material. A query letter for a novel is similar to a cover letter for your resume when you’re applying for a job. [Tweet this]

So what should be in it?

Greeting: Address your letter to a specific editor and be sure to spell their name correctly.

First paragraph: Grab the editor’s attention and show them you can write. One way to do this is to start with your proposed back-cover copy (which should only talk about the first 25% of the storyline). Alternatively, your paragraph can summarize the entire story: the setup, major disasters, and ending. I urge you to use Step 1 and Step 2 of Randy Ingermanson’s Snowflake Method (http://www.advancedfictionwriting.com/articles/snowflake-method/) to help you craft this paragraph.

Second paragraph: Convince the editor that your novel is a good fit for the publishing house. Show that it is in the word-count target, in a genre they publish, with a reader take-away that aligns with the publisher’s mission. Address any other guidelines or topics that are mentioned on the publisher’s submission information page.

Third paragraph: A brief biography that only talks about why you are qualified to write this novel. Have you published other novels in this genre? Won any awards in this genre? Did you do any special research for the book? Do you have relevant life experience?

Fourth paragraph: Thank the editor and say that you look forward to hearing from them. Be sure to include all of your contact information with your signature.

General formatting is: 12 pt, New Times Roman, single or 1.5 spaced with one-inch margins all around. Check to see if the publisher has any other formatting requirements.

Come back next month and we’ll talk about the synopsis part of a submission package.

What other elements do you think could go in a query letter for a novel?

Categories
Publishing Perspectives

Writers Must Be Readers

Creativity Takes No ExcusesI hope that you, as a writer, do a LOT of reading!
I think there are three types of reading you should intentionally schedule into your life:

  1. Craft books
  2. Industry news/discussion
  3. Recently published books in your genre

1. Craft books

I’m sure you already know you should read books that teach you how to write creatively. I don’t think I need to lay out a full argument of why you should do this, so I won’t waste your time. Here are a few books that I recommend:

My suggested goal: 1 section a day; no more than one chapter a week. You need time to absorb and consider the advice, time to figure out how to apply it. I recommend you immediately do a quick editing pass based on what you learned in the one section/chapter. The sooner you apply it, the more likely you are to remember what you learned.

There are a LOT of craft books out there. Leave a comment with some of your favorite craft books!

2. Industry News and Discussion

I scan the headlines of quite a few blogs and email newsletters each day. I do not click through to read every article. Here are a few of the sources I scan:

My suggested goal: 10 minutes a day. Again, analyze everything you read to see if you can immediately apply it to your writing or your marketing.

Leave a comment with one (or more) of the industry blogs or newsletters you follow!

3. Recently published books in your genre

This is different from reading for leisure. When reading for fun, go ahead and read any genre you choose. But reading for leisure should only take place AFTER you have read for skill development. You are trying to be a professional writer, so you must intentionally act like one.

Believe me, I know you are BUSY. And you barely have time to fit writing into your day, much less reading. BUT…

Can you imagine a paint artist who said they were too busy painting to go to art museums or to art galleries?
Can you imagine an executive chef who said they were too busy cooking to go to menu tastings of their competitors?
Can you imagine a sports team who said they were too busy training to analyze game play videos of their arch rival?

So, please! Stop the excuse that you are too busy writing to spend time reading. [Tweet this]

I am willing to assert that writers who don’t read in their genre will not improve as quickly as those who do. Writers who don’t read in their genre may never improve their craft. [Tweet this]

Think back to your youth. (Ugh, how long ago was that?) How did you learn about creative writing in English class in high school and college? Was it all just writing exercises from a technical viewpoint? No, you read. A lot. Recall those reading lists. You may have even had required reading during the summer to prepare for the next semester. I’d actually bet money that you never read a writing craft book in high school or college unless you majored in creative writing. Style manuals don’t count.

After you read, you analyzed. You learned about imagery, characterization, dialogue, and narration. Then you read another book and analyzed some more. You wrote essays comparing and contrasting this and that.

And MAYBE you did one or two writing exercises of your own per semester.

So, why would you think that now that you’re trying to be a professional writer that you could stop employing this method of strengthening your skills?

What should you read? Start with award winners and best-sellers. Here are a few lists to get you started.

Leave a comment with other lists of award winners that writers should examine!

When you have one of these books in hand, what should you be looking for? Make yourself a worksheet that includes these items:

  • Point of View
  • Voice
  • Tension
  • Dialogue
  • Narrative
  • Scene setting
  • Flow of plot
  • Imagery
  • Characterization
  • Sound bites (meme content)
  • Plus anything else that you feel is a key element.

See if you can figure out what made the book win an award. How can you learn from that author and make your writing better?

Another benefit of reading in your genre is that you will be well-prepared to write the “Comparables” part of your book proposal. You will already know what is out there, because you read it. You will be able to tweak your story lines to be similar and yet unique because you know what is out there.

When evaluating an imprint or a press that you are considering working with, you should definitely read a couple of their recent releases in your genre. Does your work have a similar feel or is it so different that your book would not be a good fit? Is the editing done well? Do you like the book cover?

It really comes down to a matter of your priorities. If you want to improve your writing craft faster, I urge you to make reading a higher priority. As the meme says,

“If it is important to you, you will find a way. If not, you’ll find an excuse.”

My suggested goal: Two genre books each month. This is about 3 chapters a day.

Leave a comment:

  1. What are your favorite writing craft books?
  2. What industry newsletters and blogs do you read?
  3. What book did you most recently read in your genre?
Categories
Publishing Perspectives

Defining traditional vs indie publishing

Printing Press
Printing Press

The world of book publishing has been changing rapidly for a few years, and lots of vocabulary is changing too. What is the difference between being “traditionally published” and “independently published”?

This is where we can start a huge brawl about the definitions of these terms.

Many would say that “traditionally published” means that the book is produced by one of the Big Five publishers: Penguin Random House, Macmillan, HarperCollins, Hachette, and Simon & Schuster (and all the brands they own).

Thus, independently published means the book is produced by anyone else. But ‘anyone else’ can cover a lot of ground, including: small press, micro press, vanity press, and self-publisher.

“Indie publishing includes small/micro/vanity press & self-pub” [tweet this]

Traditional Publisher: Purchases the right to publish and sell a manuscript; highly selective about which submissions will be selected for publication. Large presses pay an advance on royalties, smaller presses often don’t.

Small Press: A publisher with annual sales below $50 million and/or publish an average of fewer than 10 titles per year. May or may not offer an advance.

Micro Press: Even smaller (in terms of sales and published titles per year) than a small press. May offer an advance, but probably doesn’t.

Vanity Press or Subsidy Press: Any publisher where the author is required to buy something as a condition of publication.

Self-Publisher: a publisher that publishes the work of exactly one author (the author and the publisher are the same person). The author bears the entire cost of publication and marketing. The self-published author may do all publishing tasks themselves, or may buy services for some or all of the tasks. However, if an author buys *all* services from a single source, that author might be involved with a vanity press.

Self-Publishing Services: Sell authors *some* of the services needed to publish, but not an all-inclusive package.

What do you think of these definitions? Do you have different definitions?

Categories
Publishing Perspectives

Handling Editing With Grace

1461260062_7c3bf62f2e_oWriting a book can be hard work. Then you polish it: more hard work. Then there’s the hard work of finding a publisher and getting a contract. Ah, at last you can rest from your travails, right? Nope! Lots more hard work ahead, I’m afraid.

Be wary of any publishing house that takes your book to print without doing an editing pass themselves. Even if you paid for editing from another service. Each publisher will likely have their own style preferences that require an editing pass. In addition, they employ editors whose job is to (gasp) edit your book to make it the best it can be (in their opinion, which the house values as evidenced by employment). Beyond the standards of grammar and punctuation, each editor will have their own approach to polishing dialog, point of view, character and plot arcs, and narrative. No book is perfect. Ever. Even after it’s published.

Handling this editing can be emotionally difficult. It can feel like criticism, and sometimes not even like constructive criticism. Your book may have already been critiqued by your writing friends. You may have already paid for professional editing. And yet here is your baby, all marked up with comments and suggestions. You may wonder if you have made a mistake in choosing to work with this publisher.

Don’t interpret edits as a personal commentary on your story, your writing, or you as a person. The editor is simply attempting to improve your book according to their experience and their understanding of what will work in the market. Yes, perhaps editors could occasionally phrase their comments more tactfully. Just keep reminding yourself that edits are not meant as a personal attack, and that encouragement is not necessarily the primary purpose of the editor – that’s mostly the job of your friends, family, and agent.

So if receiving edits makes you feel depressed, try these three steps.

  • Take a step back. When you first receive the feedback from your editor, take a deep breath and a quick look to see how extensive the work will be. Then close the file and step away for at least 24 hours.
  • When you do return to work and start dealing with the edits, try to detach yourself a bit. Edit as if you are working on someone else’s book. When you feel the emotions getting high again, take a break until you can detach.
  • Remember that wording suggestions are just that – suggestions. You are not likely required to simply accept the words that the editor has inserted/deleted. If you don’t like the exact changes the editor made, figure out what the editor is trying to achieve and then fix the problem in your own way. If it’s not obvious why the editor made changes, definitely ask what they were looking for. You may thus learn how to improve your writing, but you will definitely learn more about what the editor likes and does not like.
Categories
Publishing Perspectives

Smaller Publishers

The number of smaller publishers will continue to grow as technology enables more people to complete the tasks involved in producing a book. Many people consider a publishing house an “Indie” press as long as it isn’t owned by one of the Big Five companies.

So in the world of Christian publishing, who are some of these smaller publishing houses? And by “smaller” I don’t mean that some of these are tiny (some are) but simply that they aren’t Big Five.

[bctt tweet=”Who are some of these smaller publishing houses? #publishing #indiepub” via=”no”]

  • Abingdon Press
  • AMG – Living Ink Books
  • B&H Publishing (a division of LifeWay Christian Resources)
  • Baker Publishing Group
    • Bethany House
    • Revell
    • Baker Books
    • Baker Academic
    • Brazos Press
    • Chosen Books
    • Regal Books
  • Barbour Publishing
  • CrossRiver Media Group
  • Crossway
  • David C. Cook
  • Ellechor Publishing House
  • Enclave Publishing
  • Guideposts
    • Summerside Press
  • Harvest House Publishers
  • HopeSprings Books
  • Kregel Publications
  • Lamp Post, Inc.
  • Lighthouse Publishing of the Carolinas
  • Lion Fiction
  • Lovely Christian Romance Press
  • Mountainview Books
  • NavPress
  • New Hope Publishers
  • Next Step Books
  • Pelican
    • Harbourlight Books
    • White Rose Publishing
  • Prism Book Group
    • Inspired
  • Realms
  • Rhiza Press
  • River North
  • Shade Tree Publishing
  • Splashdown Books
  • Urban Christian
  • Whitaker House
  • WhiteFire Publishing
  • Write Integrity Press

I’m sure there are others! These are from the list of Recognized Publishers from the American Christian Fiction Writers group.

In order to be considered for ACFW’s Recognized Publisher List, a publisher must meet the following criteria:

  1. The publisher publishes novels written from a Christian worldview in any Christian fiction genre (i.e. should not contain profanity, graphic sex, gratuitous violence or other objectionable material, and must otherwise conform to generally accepted standards of the CBA.)
  2. All of the publisher’s fiction is Christian, or the publisher has an imprint devoted entirely to Christian fiction (in which case only the imprint will be recognized).
  3. The author must not participate financially in the production or distribution of the book (including a requirement to buy books).
  4. The publisher must pay royalties.
  5. The publisher must have been in business at least one year, and have previously unpublished books of Christian fiction by at least two authors (other than the owners) in print over the past year.
  6. The publisher’s books must show evidence of professional editing and cover art, and the content must reflect biblical principles.

I like these criteria. They are good ones for authors to keep in mind when evaluating any publishing house that you might like to work with.