Creating & Maintaining a Blog to Build a Readership: Part 2

In the previous post, we discussed how writers can build a blog readership by establishing a brand, deciding on a topic, and having a clear target audience in mind. But how is a blog maintained once its created?

Here are 5 strategies I’ve found to be the most helpful:

1. Keep the blog updated 1 – 3 times a week.

When I first started my blog, Christ is Write, I blogged three times a week and noticed great results from this. Now, I only blog once or twice a week. There have been times when I’ve gone weeks without posting. It’s during those times I’ve noticed the greatest dip in my page views.

If you want others to notice your blog, it’s vital to produce weekly content for your readers. That way, they will continue to return week after week.

2. Follow multiple blogs within the same category and comment on their posts.

Remember the blog topics you narrowed down in the last post? Now, find other bloggers who post on the same topics.

For instance, when I launched my blog, I followed multiple bloggers who posted on faith and fiction. Those were the people I wanted to connect with.

If you comment frequently on their posts, your name will become recognizable to them. Pretty soon, they’ll return the favor on your blog as well.

3. Interact with your blog followers.

On the “about” page of my blog, I introduce myself, then invite the readers to introduce themselves in the comments. This gives me the opportunity to know more about my target audience, build relationships, and start conversations.

Also, it’s polite to respond to your comments—even if it’s a simple “thanks for commenting!”. Doing this will show that you appreciate your readers, and it will encourage further conversation on the topic. Then, when readers see that you’ve responded, they’ll be more likely to comment on your future posts, too.   

4.  Stick to the main topic(s) of your blogs.

Think of your blog like a magazine. If you typically write posts on health and fitness, then your readers should expect posts on dieting, exercise, etc. Don’t you think they’d be a little disappointed if you decided to write a random post on politics?

However, if you have an idea for a post that doesn’t fall under the main topic(s) of your blog, try to brainstorm ways you can cater the post in a way that sticks with the main subject(s).

For instance: When I was diagnosed with Type 1 Diabetes, I had the urge to write a post about this disease. The only problem? My blog isn’t a medical blog.

Because of this, I decided to write the post in a way that could fit into my “faith” category.  I was still able to share my experience and give info on the disease as well. (See Purpose of Trials: 5 Things Being Diagnosed With Diabetes Has Taught Me”.)

5. Write fresh content that will make it easy for others to read, share, and interact.

Here are a few pointers to keep in mind when writing a post:

• Try to keep it between 300 – 850 words
• Write short paragraphs
• Include 1 – 3 questions at the end of each post that invite readers into a conversation
• Research how to write SEO-friendly posts
• Make it easy for your readers to share the post on social media
• Always use copyright-free images (you can find them on Pixabay.com, Pexels.com, Photopin.com, Unsplash.com, etc.)
• Modify your font, size, and colors so it’s easy on the eyes

It takes time, determination, patience, and persistence to grow and maintain a blog. The payoff, however, will be well worth it—especially when it expands your reach and perhaps increases your chances of publication.

For more blogging advice for writers, I highly recommend the book Connections by Edie Melson. Much of what I’ve learned on blogging came from that book, as well as the author’s blog, TheWriteConversation.blogspot.com.

How do you maintain your blog? Let me know in the comments!