Don’t Let the Industry Dehumanize You

If you are an author, a human being writing for other human beings, you have been blessed with a precious ability. If you write fiction, you have the unique gift of storytelling. If you write nonfiction, you are no less creative, because you have devised ways to describe and explain truth to make it understandable and compelling. Don’t let it go to your head, but also don’t deny the importance of the  role you play in the publishing industry.

I feel the need to make such a warning because the publishing industry can tend to dehumanize us (a danger I suspect is found to some extent in most industries). But book publishing wasn’t always this way; the artistic and creative interaction between authors and publishers tended to keep the human factor at the forefront. It’s only in the last couple of decades that the publishing industry—or I should say, certain elements of the publishing industry—began referring to the person who writes the words as a “content provider.”

It all came about innocently enough. With the advent of ebooks (and to some extent, audiobooks, computer apps and other derivative products), publishers started realizing that they were not the purveyors of books, but of content. The author’s words were what had value, and the medium—paper and ink, a text file, or an audio file—were merely the window dressing. In a sense, they made an about-face from the 1960s chant of Marshall McLuhan that “the medium is the message” to see that the value was in the message, regardless of medium. The new refrain has become “content is king.”

I appreciate the sentiment. Of course, the content is what makes the book, the ebook, the audiobook a sellable product, but where does the content come from? It comes from the mind of the author, not from a computer with artificial intelligence, and certainly not from an infinite number of monkeys with an infinite number of typewriters. They really have it all wrong—the author is king, and always has been. Your words are the commodity that is for sale on the marketplace. The rallying cry of “content is king” attempts to divorce the product (the content, your words) from the creator and owner of the content—you, the author.

Consider the attitude of Amazon’s publishing arm toward authors and content. They claim to have the most content of anyone—and that is true, except they don’t own that content, they did not create that content, and (unlike most traditional publishers) they do little or nothing to develop and polish that content.

A lot of authors think it is wonderful that Amazon allows them to publish their material with little or no editorial “interference.” But the better authors, the ones that succeed, realize their creation needs polishing, and their creative ideas need an editorial sounding board—the feedback of a first reader, who may see problems that the author is blind to. You get that polishing, that sounding board, at a good traditional publisher, but you won’t get it at a self-publishing provider such as Amazon. It is unlikely that you will even have any interaction with a human being—the Kindle Direct Publishing (KDP) system is computer-automated. Talk about dehumanizing!

So don’t let the “content” mongers dehumanize you. Demand (or if you are self-publishing, pay for) a real, live editor who will work with you creatively to hone your manuscript into the best book it can be.

David E. Fessenden

Literary Agent, WordWise Media Services
Publisher and Proprietor, Honeycomb House Publishing LLC

David Fesseden has degrees in journalism and theology, and over 30 years of experience in writing and editing. He has served in editorial management positions for Christian book publishers and was regional editor for the largest Protestant weekly newspaper in the country.

Dave has published seven books, written hundreds of newspaper and magazine articles, and edited numerous books. He is a frequent speaker at writers’ conferences. Two of his books, Writing the Christian Nonfiction Book: Concept to Contract and A Christian Writer’s Guide to the Book Proposal, are based on his experience in Christian publishing. The Case of the Exploding Speakeasy, Dave’s first novel, reflects his love for history and for the Sherlock Holmes stories of Arthur Conan-Doyle.

Dave and his wife, Jacque, live in south-central Pennsylvania and have two adult sons.

Websites/Blogs:

www.fromconcepttocontract.com
www.davefessenden.com
www.thebookstore.info