How To Create Your Website’s Content Hub

Creating a content hub is the best way to organize your website’s content IF your topics coordinate with one another. I’m sure yours do. 🙂

Content hubs benefit both you and the reader by giving you a content plan and by giving your readers an easy way to access all your great content. It takes time to build a hub, just like it takes time to build any body of work.

You’ve visited many websites organized with a hub, though you may not have realized the website used this internal infrastructure tool.  

Imagine a website that offers recipes for appetizers, brunch, desserts, salads, and snacks. Their Home page, perhaps titled Quick and Easy Dishes, would list the various types of food. That’s level one. Let’s say those options are shown in five columns across the Home page, one column per food type.

Each column would link directly to a list of dishes shared under that food type (level two), with a direct link to the specific page with that specific recipe (level three).

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Readers would select one food type. Let’s say they choose Desserts (which is level two). The reader neither knows nor cares which of our organizational levels they’re on. All they know is they’re getting closer to the recipe they want. Hooray!

They’re taken to a page with all the desserts available on that website. They choose one. Let’s say they choose banana pudding (always a winner). Now they’re on level three.

Draw a map or make a graph to show which topics, sub-topics, and sub-sub-topics you plan to offer your readers over time. Then create that content beginning with your main topics and build out from there.

A hub still allows you to create content on your schedule, and each new blog post adds more and more value to your reader.

More people will stay on your website longer if: 1) your content fits their need and 2) it’s easy to find.

Patricia Durgin is an Online Marketing Coach and Facebook Live Expert. She trains Christian writers and speakers exclusively, helping them develop their messaging, marketing funnels, conversational emails, and Facebook Live programs. Patricia hosted 505 (60-minute) Facebook Live programs from 2018-2020. That program is on indefinite hiatus. She’s also a regular faculty member at Christian writers and speakers conferences around the country.

Website: marketersonamission.com
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