How to Deliver the Lead Magnet for Your Upcoming Interview

How to Deliver the Lead Magnet for Your Upcoming Interview

This is the second in a two-part series. Part One is about the design elements, length, and content of your Lead Magnet. Read Create a Lead Magnet for Your Upcoming Interview here.

[https://www.almostanauthor.com/create-a-lead-magnet-for-your-upcoming-interview/].

Once Your Lead Magnet is Prepared, How Will You Deliver It?

The two easiest options are to upload it to your email account or your website. Let’s explore both.

To upload it to your email account, you’ll first need an email provider. Duh! There are tons of choices: Aweber, Active Campaign, Constant Contact, MailChimp, the list goes on. These companies store your email “list,” meaning the names and email addresses of readers who request this or any other free or paid resource you offer.

When readers type their name and email address into those opt-in boxes we’ve all seen inviting them to “enter your name,” and “enter your email address,” actions are triggered behind the scenes inside your email provider account. Whatever settings you have or have not created determine what happens next.

If you’ve decided to deliver your Lead Magnet directly to your readers–attached to your “Thank You” email–upload it to your email provider, then attach it to that unique email. Ask your email provider for help. They should have articles or video trainings showing how to do that.

To deliver it from your website instead, upload it there. If you have a WordPress website, WordPress will generate a direct link to it automatically. The link will be exclusive to that PDF (Lead Magnets are typically created as a PDF files). Copy and paste that link into your email message. Best practices are to type your Lead Magnet’s full title into your email, then make those words an active link, directing your reader to your website page where the PDF is stored so they can download it. Again, check with your email provider for those steps.

What’s the Payoff for Going to All This Trouble?

You have the answers to your audience’s questions. The solutions to their problems. Your interview gives them a taste of your knowledge, personality, and communication style. Your Lead Magnet gives them another.

Once readers are on your email list, you’ll want to develop a relationship with them based upon service. Do that by continuing to offer them valuable information, every week or every other week. Get to know them. Help them get to know you. Become their trusted resource on your topic.

Email is the single most valuable marketing tool available. For the few minutes they read your emails, you’ll have your reader’s undivided attention (if you’ve written fantastic content). Make it count.

Show them how to get from where they are to where they want to be, one step at a time. Teach them shortcuts to work faster. How to use the online tools necessary to do their work or reach their goals. Update them on the trends and breaking news surrounding your message’s topic.

Encourage them. Entertain them. Inspire them.

Share personal stories and tie them into your audience’s needs, connecting with them along the way. Be emotionally vulnerable at the right time, but don’t be naked by sharing too much, which will make them feel “icky.” They’ll either unsubscribe or simply ignore future emails.

Serve them as Jesus would, sharing a bit from your story and then moving right into their story, their concerns, and how to conquer their fears.  

Emails are private conversations between you and your reader. This is one reason they’re such a powerful marketing tool. Write as if they’re a close friend and over time, they’ll become one.

Serve, serve, serve, and serve them, then occasionally, invite them to take an action that will benefit you: enroll, purchase, promote, and so on.

And that relationship begins by offering them useful information for free, via a Lead Magnet offered during your interview. That’s a triple win!

Patricia Durgin is an Online Marketing Coach and Facebook Live Expert. She trains Christian writers and speakers exclusively, helping them develop their messaging, marketing funnels, conversational emails, and Facebook Live programs. Patricia hosted 505 (60-minute) Facebook Live programs from 2018-2020. That program is on indefinite hiatus. She’s also a regular faculty member at Christian writers and speakers conferences around the country.

Website: marketersonamission.com
Facebook: MarketersOnAMission