We’ve almost finished preparations for our online workshop! If you’re just joining us, you may wonder…
“Why bother with a live webinar? Can’t I just send that information in an email series?”
Yes, you can, but a live webinar is about more than transferring information. It’s about new and established audience members engaging not only with you…live…but with each other.
And in this, our final segment, we’ll talk about when and what to send in both your pre-launch and post-webinar email series.
Here’s our breakdown of this series so far…
In Part One, we chose our topic.
In Part Two, we identified and researched various title resources.
In Part Three, we chose our title (it’s a dandy!).
In Part Four, we discussed priming our audience for our upcoming webinar using what’s called “pre-launch” emails.
In Part Five, we confirmed our goal and our plan to reach it.
This “live” component is more powerful than it appears. Your readers will also experience community. YOUR community. While learning information they have sought from YOU. Boom!
They’ll learn. They’ll laugh. They’ll value you. They’ll want more. Voila! Your audience has just grown! Now, serve them well, and as Christ leads, periodically promote a paid product or service. Do that once a month or once a year–whatever your marketing plan is–and you’ll have a larger, loyal following. (Hint: That’s a good thing.) 🙂
The last step before our online webinar is our launch email series.
This is a group of emails (usually) created ahead of time and scheduled for release pre-webinar. It’s imperative that readers understand the benefit your free webinar offers, as that will help them choose to attend. It’s up to you to tell them in both your title (Survive These 3 Treacherous Ice-Fishing Dangers) and your email’s content (below).
First email: Send your Webinar Announcement email 14-30 days out.
You want to give your audience time to adjust their schedule if necessary. Better yet, sharing the date early will prevent conflicts altogether. Include all the normal information: date, time, location, topic, and your event’s URL, along with a clear benefit.
These days most of us present on Zoom. You can set your webinar up in your Zoom account weeks in advance and share the details in your announcement email.
You don’t have to include your Zoom link in this first email, but it’s a good idea because some readers are meticulous about details. You don’t know who those readers are, so go ahead and send the full details in this email and plan to add them to subsequent emails as well, for those readers who’ll wait till the last minute to take note of them. It happens. 🙂
Second email: Send a Webinar Reminder email 7 days out.
Simple. Clear.Almost a duplicate of your Announcement email, adding another benefit for those who attend. Consider placing your webinar’s URL, date, day, time, and so on in your postscript instead of the body this time, as scanners will read a postscript (a P.S.) when they won’t read anything else.
Third and Fourth emails:
One day before your webinar begins, and a final reminder email 30 minutes before your webinar begins. Isn’t that too many? No. We all get busy and miss important meetings without gentle reminders. You’ll be doing them a favor with these last two emails. Add one more benefit, please, or repeat the benefits you mentioned in your previous emails.
Fifth email:
Send a Thanks for Joining Me! email within two hours after the webinar is over. (Another reason you want to create this simple email series ahead of time.)
Share a recap of the webinar’s content and its benefits. Offer a limited-time replay link if that’s part of your marketing strategy.
It’s over! Serve your new readers as well as you’ve served your current readers. Offer them life-changing content that will draw them to your message and to Christ.
Create new webinars as you desire, and watch your audience grow. Offer your knowledge for free or via paid products or services and reach more people for Christ around the world!
Patricia Durgin is an Online Marketing Coach and Facebook Live Expert. She trains Christian writers and speakers exclusively, helping them develop their messaging, marketing funnels, conversational emails, and Facebook Live programs. Patricia hosted 505 (60-minute) Facebook Live programs from 2018-2020. That program is on indefinite hiatus. She’s also a regular faculty member at Christian writers and speakers conferences around the country.
Website: marketersonamission.com
Facebook: MarketersOnAMission
We love helping your growing in your writing career.
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