How To Promote Your Writing On Instagram

In 2020, social media is a vital part of our lives. We use it to communicate, to share stories, and for entertainment. However, studies show that businesses that want to promote their brands use social media the most.

Instagram is a social and marketing platform that can help you grow your brand. In this article, you’ll find how to promote your writing on Instagram and become a successful writer.

Create An Appropriate Profile

If you want to promote your writing efficiently, you might want to improve the marketing aspect of your artistry. Start treating your work as part of your brand. So, complete your bio and profile with the following elements:

1. A good and catchy name. Since you’re trying to create a brand for yourself, you need a name that is easy to remember. Try using one of your names and pair it with a word that reflects your artistry. For example, if your name is Alexandra, your brand username can be “Alexandra’s Writing” or “Alexandra’s (adjective) Blog.” Form different word combinations and find the one that sounds best. Alternatively, you don’t need to put your name in your brand. It can be something witty, that stands out, and in the formula of “(adjective) (pertinent keyword)” such as “The Honest Blogger ” or “Unknown Author’s Commentary.”

2. A professional bio. Social media management is about helping people reach you without any difficulty. So, when you write your bio, try to keep it simple yet interesting. Start with a short description of what you write about and who you are. Whether you’re a blogger, a writer for an online assignment help service, or a novel author, specify your work. Then, add your contact info such as email, blog, and other social media accounts. Remember that, on Instagram, the only place you can post a hyperlink is in your bio. So make sure to update the link every time you post.

3. A high-quality profile picture. The profile photo should have you in it or the emblem of your blog. People like to associate a blog to a face, so don’t forget to show yourself on posts even if your profile picture is about your blog.

Create A Story Of Your Work

The key to reaching your audience is storytelling. People like to follow a story with a message and a constant flow. Think of your posts as chapters of a book. Each one talks about an episode, but they all connect to form a novel. Therefore, when you start posting, try to follow a guiding line.

For example, begin by telling your audience about how you started writing. Then talk to your followers about how you posted your first blog entry. Share knowledge and fun facts about you, all while you subtly advertise your artistry.

Don’t be too persistent with promoting your brand. For example, try adding a “new article on my blog (link in bio)” at the bottom of every post. This way, you encourage your followers to read your blog, without being pushy.

Lastly, make sure your posts are coherent, and don’t forget about the editing and proofreading of your captions.

Perfect The Aesthetic Side Of Your Brand

Instagram is an incredibly visual app. The majority of the content on the app is photos, videos, boomerangs, and stories. Therefore, you might want to create an aesthetic page that invites people to check it out. Here are the visual elements you should consider on your Instagram profile:

• Post high-quality pictures. Try to use a good camera when you take photos. Having clear images on your feed is crucial because people understand that you are putting effort into your work, and you deliver top-notch content. From a marketing stance, clear photos show that your business is real and professional.
• Use consistent filters. When you edit pictures, try to maintain the same look. Find the most flattering filters for you. If you are a novel writer, maybe you need a vintage filter. On the other hand, if you’re a freelance writer at college paper.org reviews, you may need a slightly blue, clear filter. Moreso, use the same filters in your stories.
• Use consistent fonts. When you’re posting a story, use the same colors and fonts. This way, people will recognize your brand.
• Don’t post just one type of content. You should try to post photos, pictures, and videos. Take advantage of the full range of things you can put up. For example, you can post a photo of yourself holding your book. The next day, you can post a visually pleasing image of a word definition. Experiment with Instagram tools like IGTV, boomerangs, and stories.

Engage With The People Who Support You

As mentioned before, Instagram is a social platform. So, you need to keep people engaged in your content. You can do that by communicating with them through the social tools of Instagram.

For example, stories are a quintessential way to make people engage in your writing. You can show sneak peeks of your work, and anticipate posts. This way, you encourage people to click on your “Swipe Up” link and read your blog.

Don’t forget about the tags and hashtags. Try to learn SEO tactics: use pertinent hashtags that describe your work and add keywords in your caption.

Additionally, you can make a Q&A every couple of weeks. Your followers can ask questions about you and your work. So, people get to know the author behind the artistry.

Lastly, remember that you can increase your chances to stay relevant by posting regularly.

Try Marketing Methods

The business part of your work involves marketing. You may want to employ social media management strategies to invite more followers on your page.

The first method is to collaborate with other influencers. This way, you can mutually promote yourselves and grow your following. It’s a win-win situation, and you can come up with creative ways to collaborate. For example, you can work with other types of writers: creative authors, custom papers writers, or travel bloggers. You could create a series of Instagram stories where you ask each other questions and compare your work schedules.

The second method is to collaborate with brands because, after all, Instagram is an advertising platform. You can contact businesses and sign a deal: you promote them while they pay you. Also, the company can help with exposure if they have social media.

The third method is to advertise yourself. If you’d like to grow your following, consider paying for ads. This way, Instagram shows your posts on the feeds of potential followers. This technique is not cheap, but it’s effective, especially when you just started your account.

Conclusion

If you wish to promote your work with the help of Instagram, try to treat your work as a brand. Use a catchy name and write a good description. Next, write posts that tell your story. Don’t forget to put up photos regularly and to maintain your brand’s aesthetic. Lastly, engage with followers, other writers, and businesses.

Remember that even if you’re a comic book writer, a paper service freelancer, or a journalist, the world is your oyster. So, now that you know how to promote yourself, start posting.

Kurt Walker is a skilled freelancer and editor at a professional writer service in London. He is one of the many UK essay writers specialized in essay writing and assignment help. In his spare time, Kurt plays the guitar and takes his dog Shay for a walk.