The About Us page of your blog provides the possibility to compile and express all words of gratitude and value to your readers. This page is commonly dedicated to discussing the story of the creation of your blog, your first steps in the area, the efforts you had to take to grow your audience, and why you actually decided to be a blogger.
Further, you can find helpful tips researched from reviews on the writing service Rated by Students that will make the About Us page of your blog appealing and engaging.
Specify the goal and value of your blog
The About Us page is an excellent opportunity to show the value your blog provides for your regular and potential subscribers. No matter how many competitors your niche has, your main task is to show how you differ, what is peculiar about your blog, and what goals you are following by having this blog.
For example, if you own a travel blog, which area is highly competitive, you need to write about the differentiators that make your travel blog unique. These indicators can be focused only on road trips in the car or RV, or your blog can be dedicated to exploring the culture of the most ancient nations in the world, etc. Any type of blog is also hard work which requires time, money, and effort. So the more resources you dedicate to your blog and describe it on the About Us page, the more appealing your site will look to users.
Highlight the key points of your story
The story of your blog foundation can be very exciting and long, but we recommend highlighting only the key points of your story. For instance, initially, you can write down everything you would like to tell your subscribers on the About Us page and read it several times to define the core things you would like to share with your followers.
Such stories commonly include the moment of how this idea came to your mind, how you succeeded in growing your blog and audience, who helped you and how many content writers work on your content, and what inspires you to keep developing. If you add too much information to this block, there is a huge probability that lots of your potential subscribers will just pass it, not even giving a chance to your blog.
Make an appealing and intuitive page design
The design of your About Us page is half of the success in attracting new subscribers via this page. As the About Us page consists of various blocks, they have to be placed intuitively and conveniently for subscribers. You can boldly define the structure for your page, but make sure it will be handy for readers.
For example, taken from writing reviews on Top Writing Reviews, each text block like the story or the team has to be readable from a single screen, with no need to scroll down to continue reading. Also, think of adding infographics where you can include a part of your text to make it more appealing and easy to read. The About Us page has to sound with the general design of your blog or business website.
Think of enabling CTAs
Each page of your blog or website needs to contain call-to-action blocks. It can be placed in the page header, at the end of the text block of the page, or within the articles, and the About Us page is not an exception. The entire page needs to enable readers to subscribe to your blog or leave their contacts. If your blog is a part of the business website, then you have to enable readers to use your services or products, but if your blog is a separate resource, then the main task is to make users subscribe to your blog and newsletters.
To sum up
Finally, we would also like to note that the About Us page needs to be regularly updated according to the change in your blog or company when, for example, your team changes, your blog changes direction, etc. The information on this page has to be fresh and relevant.
Nancy P. Howard has been working as a journalist at the online magazine in London for a year. She is also a professional writer in such topics as blogging, IT and marketing.
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