How To Write Blog Titles That Get Clicks

There are numerous cases when poor-quality articles have numerous clicks due to their catchy and attractive titles. Of course, when reading the content, users will understand that this is a trap. But nevertheless, the website pages with such articles will receive the traffic anyway.

As the writing service Rated by Students writes, a catchy title is a must, but it has to be proved with high-quality and relevant content. In this post, we would like to take a closer look at the main elements that each engaging title has to contain to call readers to action.

Keep it simple and short

The title must be informative but still short. Basically, the title includes 60 characters. If you are going to write, these words will not be displayed fully in search engines. Don’t try to use complicated words and expressions. Make it simple and clear for all readers.

The title aims to attract readers, do put all the points of your article into it. The article title has to be completely relevant to the content, especially if it starts with a question like “Is outsourcing a reliable type of cooperation with software developers?”. Readers have to find the direct answer to the main question within the article.

Make it a call to action

The title is the first thing that is tasked with calling readers to action. You can briefly describe the benefits of clicking the link and what readers are going to miss if they do not read this article. Of course, it might seem a bit complicated to encourage readers to action using several words.

The main message depends on the needs and expectations of your target audience. So when you know who your readers are, you can quickly select the words they would like to read. Additionally, you need to add one or two call-to-actions within the article that will correlate with the title.

Include keywords

If you want your article to be displayed to the right audience, then you need to explore the market, define the keywords for the subject, and spread them across the article. Keywords must be included in each heading and the main title as well.

This approach guarantees that your article will be shown to your target audience and their requests. Eventually, it will increase the traffic and conversion on your website as your content will be relevant to the users who will see it in search engines.

Include numbers

According to top writing reviews, titles with numbers have more traffic and clicks. Readers spend about 8 seconds reading the article title, so numbers will quickly attract attention. The common examples of such titles start with “10 reasons…”, “5 best practices…”, “7 common elements…”, and more. When people see the numbers within the article titles, they understand that this content is going to provide them with precise instruction or a step-by-step guide about specific areas or activities.

They will read not only about the theory but will receive practical tips from subject-matter experts. Once again, if your title contains numbers like “5 tips”, then readers have to find all of these 5 tips within your article. A catchy title must be supported by real facts anyway.

Bottom line

As you might notice, the title is no less important than the quality of content within your articles. Titles and content are inseparable elements of high conversion of your business website.

You can test several types of titles including numbers, guides, tips, and so on to find out what your audience prefers more. But also remember the goals of your marketing strategy and the keywords which you want to promote within your content.

Nancy P. Howard has been working as an editor at Trust My Paper custom writing company. She is also a professional writer in such topics as blogging, IT and HR. She loves travelling, photography and is always welcome to meet new people.