Making the Leap to Full-Time Freelance Writer

You will go out and leap like calves released from their stalls. – Malachi 4:2

Speaking of vulnerability, I’m about to open the kimono with you today.

Scary, right? I once had a boss who used that phrase—open the kimono. My colleague Joanne and I traveled to Uganda for a week. When Joanne came by the room to get me for a meal, I opened the door clad only in my hotel-issued bathrobe.

“Holland! Put some clothes on.”

“Don’t you want me to ‘open the kimono’ like the boss always says?”

“No!”

To this day, Joanne will ask me if some event happened on our trip to Tanzania or our trip to Uganda, and I will say, “Uganda. It was where I almost ‘opened the kimono’ for you, remember?”

Bonding with coworkers is always a blessing.

Anyway, I’m opening the kimono for you today. Last Friday, I officially became a full-time freelance copywriter. No more working for the man. No more putting in office hours. No more boring projects forced on me from on high. No more health insurance. No more regular paychecks. No more … you get the picture.

I’ve gone from saying I can’t believe this is finally happening for me to saying Sweet Home Alabama, I need a job with benefits.

Because of how everything transpired, I believe God opened this door. Most of the time, I feel like the calf released from his stall, leaping and gamboling about the field. The rest of the time, I’m wondering why no one is medicating that calf and then remembering the calf doesn’t have a prescription plan anymore.

On my third day as a full-timer, I’m offering you 5 things I’ve learned from making the leap to full-time freelance copywriting:

1. Long-term relational investments pay off. I went from an average of 10 hours of freelance work per week with three clients to an average of 35 hours of work per week with the same three clients. I have several warm leads, too, thanks to writer and designer friends I’ve gotten to know over the years. Invest in your current clients. They’re your best bet to a secure future.
2. It takes time to build a freelance client base. I started freelance writing for profit when my former colleague Joanne (see above) asked me to pick up the slack after her last copywriter took a full-time gig. From one small job to a full-time client base took three years. That was with God doing miracles along the way. We’re playing the long game, my friends.
3. Have your marketing materials in place. My website is in production, but I wish I’d pushed it harder, sooner. Still, an online portfolio, references on LinkedIn, business cards, and a sizeable Twitter following can get you a long way toward securing new clients. They demonstrate credibility, and as copywriters, credibility is what backs our currency.
4. Discover your niche. We start out writing anything anyone will give us to write. Since my first clients were non-profits and that was my background, I used to say “I’m a non-profit copywriter.” It was a non-profit strategy, let me tell you. Now I can say I specialize in writing about household products for urban-dwelling Millennials and in technology for non-techies. It’s still pretty broad (and believe me, I’ll write anything for a buck), but it’s a far more lucrative niche than non-profits. Having a niche helps establish my style and interests in prospective clients’ minds. Having agency experience helped, too, but it’s not vital.
5. Ask your copywriting column fans for leads. If you are fortunate enough to author a copywriting column for an awesome site, ask your legions of fans to send you leads. Some people who read your column are aspiring novelists or Bible study writers, but they run into organizations that need writers all the time. They can pass those leads along to you – please! As copywriters, we don’t need degrees or certificates. We just have to write good copy that converts readers into buyers or donors.

So there you have it, my friends—a story about kimonos and calves and how God opens new doors when He’s ready, not when we are.

What leaps are you making in your writing career? What precipices is God kicking you over? What fields are you gamboling in like a young calf released from its stall?

Is God calling you to make a writer’s leap? You can open the kimono in the comments—metaphorical openings only, please.