Craft Essentials

Please Take Your Seat!

August 21, 2021
Craft Essentials

The only way to learn to write is to force yourself to produce a certain number of words on a regular basis.” 

William Zinsser

I explored the idea of writing for several months before I realized it was not my idea. The Lord tapped on my heart, and I knew I was to write. As I became serious about moving forward, I engaged a writing coach. She was highly experienced and respected in the industry. She informed me early on there was much to learn but expressed her confidence I could be successful. “Please know, Deb, writing is a discipline. There are no shortcuts to writing well.”

During our first session she explored my goals and discussed the challenges that might derail me. It was not a long list, but the single item was demanding. I owned a business that required a significant amount of travel. She asked if this was the right time to begin and if I would make the sacrifice writing would require. I nodded. “Where do we begin?”

We discussed a project I had in mind, and she agreed it was a good starting point. At the end of that first session, she asked me to track the weeks’ writing sessions, down to the minute. “What day of the week, what time did you start, and what time did you end the session?” She called them BIC hours. I thought it was a writerly term, one I had not yet encountered. I refrained from asking for the definition. No need to remind her I was greener than grass. I was certain she’d realize it soon enough.

I faithfully kept the BIC Log and sent it to her each week prior to our session. She used it to assess where in my week I was most productive. There was definitely a pattern. This helped tremendously and I was able to establish a consistent schedule and routine. That BIC Log became my planner of sorts. I treated it as though it had been heaven sent; I didn’t question the process. I leveraged those productive times, blocked them on the calendar, and honored my commitment to show up at the keyboard when it was time to write. I sensed a pattern and rhythm that worked. On good days and bad, I wrote. I established words written as my goal marker rather than time in the chair.

My coach served as a wealth of information about everything related to writing. But it was the BIC Log that most impacted what I did and when I did it.

BIC, I learned several months later, was her abbreviated version for “butt in chair.”

“Eighty percent of success is showing up.” There are many variations on this quote, but The New York Times attributed it in August 1977 to Woody Allen and Marshall Brickman, co-writers of the Oscar winning screenplay for the movie Annie Hall.

Showing up. Butts in chairs, my friend is what the craft requires. Every line that never gets written is guaranteed to never be published.

The days your fingers fly over the keys, and you can barely contain the rush of words, are victories. It feels effortless and you emerge feeling victorious Those days happen. They just don’t happen often enough. Relish them. It’s the contrast to the days you decide to clean out the fridge or rearrange the pantry instead of facing the keyboards that are treacherous. Definitely not BIC days.

Why does this happen?

Two major challenges become hiccups along the way: procrastination and distraction. When we feel uninspired, we avoid the keyboards. Procrastinators are often labeled as lazy. Nothing could be further from the truth. It’s not a lack of interest or commitment. In fact, science suggests most procrastinators are perfectionists. The lack of inspiration or confidence is the factor that pushes us to avoid writing in those times.

“If I am not clear about the next steps in my story, I can’t move forward.” Or “I can’t locate the research I need to proceed.” And for many, the only solution is to avoid sitting in that chair altogether.

What to do?

Here are a few tips to help you settle into that seat and forge ahead—regardless of your emotion in the moment.

Bring to mind something related to your writing you’re putting off right now — you’ll probably find the task has many, if not all, of the characteristics that identifies it as procrastination-worthy. Here are four top examples.

  • Imposter Syndrome: “I’ve told everyone I’m writing a book. What was I thinking?”
  • The task is boring: “I thought writing a book would be fun. This is a lot of research!”
  • The task is difficult: “I have request for a proposal, but it’s complex. I can’t do this.”
  • The task is ambiguous or unstructured: (Vague, confusing, unclear). “I don’t even know where to start!”

What’s the impact of these statements and why it is important? Because it’s what we’re telling ourselves, about ourselves. And it’s all dangerous self-talk that tries to convince us to quit. To clean out the pantry and rearrange the potted patio plants instead of pushing through.

Today you can increase the odds of achieving your writing goals, whatever they might be. Feel the fear and do it anyway. Put your sitter down in that chair and write!

Deborah DeArmond is a recognized leader in the fields of performance development, facilitation. She is a certified writing coach as well as an executive business coach. She is also an award-winning author.

Deb’s the author of Related by Chance, Family by Choice, I Choose You Today, and Don’t Go to Bed Angry. Stay Up and Fight! All three books focus on relationship dynamics, communication, and conflict resolution. Her humorous devotional entitled Bumper Sticker Be-Attitudes was published in late 2019. Her newest release, We May Be Done But We’re Not Finished: Making the Rest of Your Life the Best of Your Life will be available in late July. She has published more than 200 articles in print and online, including a monthly column, now in her 7th year for Lifeway Magazine with an international circulation of 300,000.

Deb helps clients achieve success in becoming the coach others desire to work through through her engaging inquiry, humor, and straightforward approach. Her clients have described Deb as “candid but kind” and skilled at asking the questions that help “guide others to discover their answers and solutions to success.”


William Zinsser was a writer, editor, and teacher whose book, On Writing Well sold more than 1.5 million copies over three decades by employing his own literary craftsmanship to urge clarity, simplicity, brevity, and humanity. Monthly we’ll tap into his insights and perhaps you too, will find life-changing messages in the wit and wisdom of William Zinsser.

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1 Comment

  • Reply Lori Altebaumer August 21, 2021 at 5:23 pm

    It really helps to surround yourself with others who will lovingly remind you of the importance of BIC often and not so gently slather on the stern talking to when you don’t. But seriously, the way to learn to write is by writing.

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