Do you have a posting strategy for the holidays?
I read a post from a fellow author stating she will be off line for the rest of the year. She has already scheduled out all her content for the next six weeks. My first thought: I’m impressed. I am not a planner. I post manually and normally do not schedule. But after reading my friends post, I thought, how hard can it be?
Work Your Plan
Do you post your blog bi-weekly, weekly or monthy? Depending on your posting schedule, this will determine how many blogs you need to create to schedule for the rest of 2018.
- Schedule a time to brainstorm topics you want to post. For this column, I have a list of topics to cover into 2019.
- Set aside time to create your blogs with the topics you selected. This may be a block of several hours, or you may choose to write a blog a day for several days.
- If you are crunched for time or having writers block, considered updating an old post by adding new content. Or review an old blog and consider writing a Part 2 on the same subject.
You can find more content creation ideas here.
Posting Software
Once you have created your blogs, schedule your post manually or use scheduling software. Here are a few to choose from:
Buffer: Free Account – 3 social accounts, 10 scheduled posts per profile, Twitter, FB, Google+, LinkedIn, Instagram
Paid Account: Pro – $15/mo – 8 social accounts, 100 scheduled post per profile, Twitter, FB, Google+, LinkedIn, Pinterest, Instagram
HootSuite: Free Account – 3 social profiles, 30 scheduled messages
Paid Account: $29/mo – 10 social profiles, Unlimited scheduling
Later – Free Account – 1 social profile per account, 30 Instagram posts, 50 Twitter Posts, 30 Facebook posts, 30 Pinterest posts.
Paid Account: Plus – $9/mo – 1 social profile per account, 100 Instagram posts, Unlimited Twitter Posts, 100 Facebook posts, 100 Pinterest posts.
Postcron: Free Account: None
Paid Account: $14.99/mo – 8 social media accounts (including FB, Twitter, Google+,Pinterest & LinkedIn) 2 Instagram Accounts, 100 pending posts
Whether you decide to post manually or use one of the above schedulers, have a plan to share your content over the holidays. Being consistent year around and continuing to build your blog content helps increase your visibility and helps with being discovered by search engines.
Do you post manually? What scheduling software do you use and like? What is your favorite feature? Comment below and share the goodness.
Evelyn Mann is a mother of a miracle and her story has been featured on WFLA Channel 8, Fox35 Orlando, Inspirational Radio and the Catholic News Agency. A special interview with her son on the Facebook Page, Special Books by Special Kids, has received 1.4M views. Along with giving Samuel lots of hugs and kisses, Evelyn enjoys hot tea, sushi and writing. Visit her at miraclemann.com.
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