A welcome post is a pinned post on your blog that appears first in your entry feed. But let’s leave the technical side of the question for later, it’s the easiest one here. The most important and complex part is the ideological component because a welcome post is a blogger’s calling card.
How to make the most of the opportunity and simply and succinctly tell readers about yourself, your blog, and interest the reader? In this post, we look at how to write the perfect welcome post, based on analyzed publications from custom writing Write My Essays.
Show yourself as an author
An author’s personality is the most valuable thing in a blog. That’s why we start our welcome post by talking about ourselves.
Tell us about who you are in plain and simple language, as briefly as possible. What is your name, or who do you want people to call you? You are free to withhold your age and personal information. If you are a themed blogger or a profession-related blogger, include your education and what you do.
Write about your award-winning authorship or involvement in meaningful writing programs or courses. For example, provide links to your books if you are a published author. One more thing is if you’re not hiding from your readers – add your favorite photo in the welcome post.
Introduce your blog
The second important part of the welcome post is the presentation of the blog. Essentially, you need to answer two questions: what is your blog about, and what is its format?
Do this, literally, in one sentence – make it short and to the point. If you’re struggling to articulate your blog in one sentence, think about whether readers will be able to make sense of extensive content. That’s a reason to think about a serious overhaul of your blog and its concept.
Show the reader the most interesting things
Introduce the reader to the rubrics of your blog. It is the headings, not the thousand-and-one links to everything you think is most interesting. Describe each of them briefly, in one or two sentences. Do not put hundreds of links to individual entries, as just a few people will scroll through a long page – give a link to the tag, which will combine the posts in the headings. Put the title of the rubric in bold, and link it to the tag.
Options for contact
Describe the rules by which you can be contacted. For example: for cooperation questions, write to official emails; for other questions, write in person, and so on.
You may also give links to social networks and services, in which you as a user are presented. Do not give links to resources where you are not active.
Common mistakes when writing a welcome post
Sometimes a welcome post needs to get the desired response. One of these mistakes was made in the content writing.
- Lots of facts in one post – the reader gets lost in the abundance of information and doesn’t remember anything. Decide what you are writing the post for. If you are telling a personal story – write about the fundamental facts in general terms, and vice versa – do not go into the biography when describing.
- There are a lot of narrow professional terms in your post – these words are incomprehensible to ordinary users, so they will not read your post. There’s nothing wrong with terms, and sometimes you can’t do without them – let’s say when writing a post about medicine or law. Remember to explain difficult words simply and briefly and don’t make them the main focus of the publication.
- Your publication has no structure – if you write about yourself first, don’t finish the thought and jump to services, then go back to the story, the reader will be confused by your thoughts and will probably leave the page. Decide what to write about at the beginning, what to write about in the middle, and how to end the post. Stick to that logic, and the text will be coherent and clear.
Final thoughts
All in all, the welcome blog post is the fundamental part that defines further blog success. This is your chance to present your personality, your sphere of activity, and your offer as a blogger. A well-written welcome post tells your story in a way that is accessible and interesting to users and increases the credibility of the blog and the product you’re selling.
Nancy P. Howard has been working as a journalist at the online magazine in London for a year. She is also a professional writer in such topics as blogging, IT, and digital marketing. She loves travelling, photography and is always welcome to meet new people.
