Creating a content hub is the best way to organize your website’s content IF your topics coordinate with one another. I’m sure yours do. 🙂
Content hubs benefit both you and the reader by giving you a content plan and by giving your readers an easy way to access all your great content. It takes time to build a hub, just like it takes time to build any body of work.
You’ve visited many websites organized with a hub, though you may not have realized the website used this internal infrastructure tool.
Imagine a website that offers recipes for appetizers, brunch, desserts, salads, and snacks. Their Home page, perhaps titled Quick and Easy Dishes, would list the various types of food. That’s level one. Let’s say those options are shown in five columns across the Home page, one column per food type.
Each column would link directly to a list of dishes shared under that food type (level two), with a direct link to the specific page with that specific recipe (level three).
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Readers would select one food type. Let’s say they choose Desserts (which is level two). The reader neither knows nor cares which of our organizational levels they’re on. All they know is they’re getting closer to the recipe they want. Hooray!
They’re taken to a page with all the desserts available on that website. They choose one. Let’s say they choose banana pudding (always a winner). Now they’re on level three.
Draw a map or make a graph to show which topics, sub-topics, and sub-sub-topics you plan to offer your readers over time. Then create that content beginning with your main topics and build out from there.
A hub still allows you to create content on your schedule, and each new blog post adds more and more value to your reader.
More people will stay on your website longer if: 1) your content fits their need and 2) it’s easy to find.
Patricia Durgin is an Online Marketing Coach and Facebook Live Expert. She trains Christian writers and speakers exclusively, helping them develop their messaging, marketing funnels, conversational emails, and Facebook Live programs. Patricia hosted 505 (60-minute) Facebook Live programs from 2018-2020. That program is on indefinite hiatus. She’s also a regular faculty member at Christian writers and speakers conferences around the country.
Guest post writing is one of the best tools you can use to create a good reputation and help people find out about your business. You reach out to different sectors of your target audience and get great results. Quite simple, isn’t it?
However, many people ask “How to write a blog post that will drive people to action?”
While there are a lot of “how to” articles, here you will find 5 essential tips that will level up your game. Some of them might seem easy, but are you actually using them in your writing? Think critically, and if the answer is “No”, I’m not sure“, etc., then try these techniques out as soon as possible.
1: Have Your Own Unique Style But Be Ready to Adapt a Little
If you want to be recognized as a blogger, you need a style. It may develop as you write. To find out if you have one, ask for feedback. Let your family, friends, coworkers, or a test group of readers provide honest, constructive comments.
You can also create a poll asking your followers about your writing style and whether there are any recommendations.
And finally, it’s crucial to get inspired in order to develop your unique tone of writing. Reading favorite bloggers will motivate you to create a combination of special features of your own. This doesn’t mean you should copy a fully-developed style of a person that’s been working hard on it.
You just read, interpret, combine, and create your own unique “language” if you will.
However, be ready to adapt it a little bit for some websites. You see, many webmasters are concerned about a single style of writing on their blog. So, if you know you’re working with such a person, do it as a beautiful gesture of respect (and to be actually published).
2: Know How to Find Proper Platforms for Writing Blogs
You may have the best guest post writing skills, but if the platforms you choose aren’t fit for the purpose, it’s a losing game (like in that sad song).
Here are some recommendations on finding a perfect match:
Use Google. First of all, using Google to find blogs that accept writing contributions is an incredible hack. Type keywords like “guest post by”, “contribute to my blog”, etc. While there will be many articles about writing if you type “guest post writing”, focusing on phrases that would be on the needed platforms will provide a better result.
Only collaborate with relevant blogs. Only look for blogs that share a topic with yours or that have a focus niche somewhere near yours. The exceptions are news platforms and general blogs where you can post about anything. There, you’ll find potentially interested people. But on sources close by spirit to yours, there will be a curious audience passionate about the topic.
Become an inspector. Don’t just believe claims some blogs make. Analyze them, see what people write about them, where they are in the ratings, etc. Only after that, consider communicating with the owner.
Be a good talker. Considering you write guest posts, this shouldn’t be a problem. Talk to the owner, offer your posts, and then maybe you’ll find a chance to offer your terms as well.
3: Browse Useful Content
The sheer amount of amazing professional recommendations online is staggering. But not all of it is suitable for you. A lot depends on the topic. If you’re writing business content, the recommendations as to the style, tone, vocabulary, etc. will differ from a florist writer.
The purpose of your article writing also changes the need for tips. If you want to build backlinks, you need more tricks on how to incorporate them naturally. In case your goal is to get more exposure, you’ll have to learn how to make your brand an eye-candy first.
Nevertheless, it’s useful to browse general content editing tips by professionals to avoid common mistakes. Because both business and flower arrangement writers may encounter similar mishaps.
Over time, you’ll see many lists of the same common issues and solutions, which means you’ve learned enough and are ready to proceed to more difficult topics. These may be:
New SEO strategies
Link building
Profile improvement
Storytelling
Portfolio creation, etc.
4: Collaborate with Professional Services
In the first couple of months, it might be tough to constantly improve and learn. Here are some things you may have problems with:
One of the most difficult things for many beginner writers is including links naturally, for instance. There’s a guest posting service where you can read more about building links and get help when things get too tough.
If you have issues with material uniqueness, adopt anti-plagiarism tools that will test your articles in minutes. You can also turn to professional bloggers that rank TOP on Google and read their tips.
If the lack of ideas is your main obstacle, use creative tips and tricks from professional writers.
And in case grammar isn’t your best feature, there are Grammarly and similar services.
If many blog owners say your posts are too difficult to read, maybe there are readability issues. Hemingway will become handy in such situations.
There’s a service for every stone you stumble upon. But let us give you one general tip. Read a lot on the topics you write about. Don’t copy articles or their ideas. Instead, read them fully and keep the most important recommendations or examples in your head. A couple of months of such information feeding, and you’ll become:
A better writer in terms of uniqueness and grammar
A more creative writer with lots of ideas
A more logical writer with an example and proof for every argument
5: Practice Makes Perfect, and It’s True
We’ve all heard it at school, and many of us were so irritated by this saying. But it works.
Here’s an idea. Find your first piece for guest posting and compare it to the ones you create now. It’s the result of constant practice. If it’s not constant or you don’t see a lot of improvement, then practice!
Think about the topics you are passionate about and write about them. Look for ideas, read relevant information, implement tips from the useful services we’ve mentioned earlier. And be consistent with it!
A Wrap-Up
Never stop learning and implementing these recommendations. Even if you consider yourself the best professional who doesn’t need an example or tips, don’t underestimate theory and practice.
You may know everything about writing blogs, but are you sure you remember all the information? Maybe it’s time to freshen it up a little?
Just try to do it once, and you’ll get on a new level, the one you never knew existed. Improve and adapt your writing style, learn how to look for better platforms this year (each year has its updates). Don’t hesitate to ask for help when necessary, there are so many amazing services for guest blogging, editing, etc.
Seek advice, don’t be too arrogant. There are people who evolve in a different way; maybe they have something you’re missing from your strategy. And finally, keep practicing and incorporating new engaging elements in your blog posts.
Nancy P. Howard has been working as a journalist at the online magazine in London for a year. She is also a professional writer in such topics as blogging, IT and marketing.
Perhaps, among all the ways to promote your book, content marketing is the most powerful tool since it allows you to instantly reach out to your target audience online and start your conversation with them. Here is how content marketing can be helpful in your book promotion directly affecting the level of sales and the number of engaged fans.
#1 Content Marketing Improves Your Landing Page’s Conversions
First and foremost, consider creating a dedicated landing page for your book. Landing pages have been effective for ages and are still widely being used by all kinds of sellers. Fortunately, they are particularly useful for promoting and selling a particular product instead of focusing on a wide variety of products which means selling your book with the help of a landing page will be the perfect route to go for you.
That being said, it’s important to understand that what you place on the landing page is what really will help you sell your book. You might be directing a lot of traffic to the page, but without good content, it won’t work the way you want it to. For example, some key characteristics of your book, a synopsis, reader and critic reviews, and a sample from the book can be placed throughout the page as well as a button for purchasing the book. This way, you will keep all the attention only on the book itself while promoting it.
#2 Content Marketing Allows Your Readers to Stay in Touch with You Via Social Media
Social media marketing is known to be one of the most effective types of online marketing – and it’s a part of content marketing. Indeed, all the content you create for social media as a part of your campaigns will actually fall into the category of content marketing. This means that you can tie social media into your campaigns seamlessly and integrate them or attach them to other platforms you use for promoting your book (e.g. email marketing).
The best thing about social media platforms is that they help authors stay in touch with their readers at any time from any place. Instagram, Twitter, Facebook, YouTube, or any other platforms you decide to use as a writer will help you connect with your audience better while providing some kind of insight into your life to your most dedicated fans. Having an online social media following will also help you maintain a base of readers that will always come back to get more content from you – and more books.
#3 Content Marketing Boosts Your SEO Results
SEO or search engine optimization has been a major part of all digital marketing campaigns for ages now. In addition to that, SEO is needed both on your website and on your social media which means it is crucial for your content marketing as well. Optimizing your images and videos, adding keywords to your articles and blog posts, using hashtags on social media – all of this is a part of SEO just as much as it is a part of content marketing.
As Jocelyn Fry from the essay writing service reviews site Writing Judge puts it, “Content marketing and SEO go hand-in-hand. If you don’t adjust your content correctly, it won’t be discovered organically by search engines and your website won’t rank in search results. Likewise, it will be harder for you to get discovered on social media if you don’t use hashtags and tags. Many people who are just starting out forget just how important SEO is, so if you remember about it and you do everything right, you will have a big advantage.”
#4 Content Marketing Establishes Authority with The Help of Your Reader’s Testimonials
It’s easy to forget that content marketing is not just about the content you create – it’s also about the content your readers create that you can then share with your audience. No matter how much you try to persuade your potential readers to try to buy your book – other readers will be able to do it much better which is exactly why UGC or user-generated content is so important for the success of your content marketing and digital marketing campaigns. Here are just some examples of UGC that you can use:
Reader Testimonials: Reader testimonials or reviews help you establish authority and show that you are a good author writing good books. In other words, it’s a way to attract more potential customers and persuade them to actually buy your book.
Fan Content: Fan content such as fanfiction, fan art, cosplays, etc. helps you get more exposure, especially on social media, and attracts even more potential readers to check out your book. Such content can also help you create a stronger bond with your audience and create a lasting relationship with returning readers.
#5 Content Marketing Helps Leverage Your Efforts with Paid Ads
Last but not least, content marketing can help you improve the results achieved by your paid ad campaigns. Paid ads are usually used to generate more traffic (to your website, your landing page, or your social media page), but the content is what actually helps you sell your book once the paid ad has taken your reader to the place you want them to be. Moreover, knowing how to create good content will also help you write better ads that will be more efficient and effective.
If you aren’t so sure about your marketing abilities, it’s definitely worth checking out some books about marketing your own book before you launch any digital marketing campaigns. After all, if you want to achieve success, you need to be ready to have to learn some new tricks and techniques that will help you promote your book the right way.
Final Thoughts
All in all, content marketing is definitely an amazing tool that will help you improve your digital marketing campaigns and will help you best the sales of your book. Use the tips in this article to improve your content marketing strategy and start promoting your book more effectively.
John Edwards is a writing specialist who is looking for ways of self-development in the field of writing and blogging. New horizons in his beloved business always attract with their varieties of opportunities. Therefore, it is so important for him to do the writing.
Content Marketing (noun) def: marketing that tries to attract customers by distributing informational content potentially useful to the target audience, rather than by advertising products and services in the traditional way: content marketing through blogs and email newsletters.