Marketing Sense
Your First Step to Expand Your Author Platform: Develop a Community Built Upon Service
Our author platform will never grow until we reach beyond our circle of family-and-friends to those in our target…
November 12, 2024-
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Writers ChatWriters Chat Recap for July Part 2
Writers Chat, hosted by Johnnie Alexander, Brandy Brow, and Melissa Stroh, is the show where we talk about all…
July 31, 2024 -
Marketing Sense
How To Create Your Website’s Content Hub
Creating a content hub is the best way to organize your website’s content IF your topics coordinate with one…
July 12, 2024 -
Guest PostsUnderstanding the Shifts in Influencer Marketing: Predictions for the Future
Introduction In the process of digital transformation, influencer marketing can be seen as the navigation that points brands to…
July 7, 2024 -
Marketing Sense
Do You Really Need to Use Email? (Part Two)
In Part One we discussed how very valuable email is to our platform, and why using an email provider…
June 12, 2024 -
Devotions for WritersSomething New
The motor roared to life when I put the key into the ignition, and I carefully backed out of…
June 3, 2024 -
Marketing Sense
6 Benefits of Serving Your Audience In a Private Group Online or Off
This 3-part series focuses on growing your author platform in 2024, specifically, via an online community such as a…
May 13, 2024 -
Marketing Sense
Use Free Events to Grow Your Audience
Your book is launching in 6 months. Reviewing your email list, you see 37 active subscribers (people who currently…
April 12, 2024 -
Marketing Sense
Write Blog Posts Readers Read
The most engaging blog posts have five elements: content, a title, subheads, images, and white space. If you haven’t…
March 12, 2024 -
Book ProposalsMake an Irresistible Proposal
Every author has a challenge with their submission to an agent or editor. How can your proposal become irresistible?…
February 25, 2024 -
Marketing Sense
Are You Making This Costly Email Mistake?
It seemed like such a great idea. Last summer, with four Lead Magnets offered on my website’s Home page,…
February 12, 2024 -
Marketing Sense
3 Effective Lead Magnet Titles & Their Strategies
Lead Magnets, those 3-10-page PDF files offering readers a simple yet profound change for free, are perhaps my favorite…
January 12, 2024 -
Marketing Sense
Welcome Email Series Example: Parts Two-Four
Last month I shared Email #1 of my 4-part Welcome email series example. Here are the remaining 3 emails…
December 12, 2023 -
Marketing Sense
Will Your Book Be the Best Kept Secret Online?
Nondescript, the small store named *Joe’s Mattress! lay nestled in between two, more active businesses. Its blandness caught my…
October 12, 2023 -
Marketing Sense
What’s the Big Deal About Lead Magnets?
A Lead Magnet is a marketing tool. “Lead Magnet” is marketing speak for what is typically a 3-10 page…
September 12, 2023 -
Marketing Sense
What to Include in Your Home Page’s “Above the Fold” Area
Are you pleased with your website’s Home page? The way it looks, its design, and most important, its effectiveness?…
August 12, 2023 -
Marketing Sense
How to Serve Multiple Audience Categories via One Email
(NOTE: This doesn’t apply to multiple audiences. They rarely have sustainable, overlapping needs.) Serving multiple audience categories via email…
July 12, 2023 -
Marketing Sense
6 Benefits of Serving Your Audience In a Private Group Online or Off
This 3-part series focuses on growing your author platform in 2023, specifically, via an online community such as a…
May 12, 2023 -
Marketing Sense
Reach Your Audience in 2023
This month’s edition of Reader’s Digest (Dec ’22 / Jan ’23) included a section near the back called To:…
January 12, 2023 -
Magazine, Freelance, and Copywriting4 Ways to Use LinkedIn to Get More Work As a Freelance Writer
LinkedIn is the world’s largest professional network. They help 8 people get hired every minute and host a range…
December 14, 2022 -
Marketing Sense
Yay or Nay: Should Your Blog Be on a Separate Website?
If your website is on Domain A’s URL (web address) and your blog is on Domain B’s URL, the…
December 12, 2022 -
Writers Chat
Writers Chat Recap for November Part One
Writers Chat, hosted by Jean Wise, Johnnie Alexander, and Brandy Brow, is the show where we talk about all…
November 19, 2022 -
Magazine, Freelance, and CopywritingBuilding and Marketing Your Brand as a Freelance Writer
When you’re a freelance copywriter or author, you’re not just your own boss — you are your own brand,…
November 14, 2022 -
Uncategorized
Five Questions to Find Podcasts That Fit Your Message
All your proverbial ducks are in a row. It’s time to “pitch” podcasters, to let them know you’re available…
October 12, 2022 -
Marketing Sense
How to Grow Your Audience Using Online Workshops: Part Six
This “live” component is more powerful than it appears. Your readers will also experience community. YOUR community. While learning…
September 12, 2022
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