Marketing Sense
Your First Step to Expand Your Author Platform: Develop a Community Built Upon Service
Our author platform will never grow until we reach beyond our circle of family-and-friends to those in our target…
November 12, 2024-
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Marketing Sense
Sell a Paid Program Using a Free 21-Day Challenge
Serving Your Audience for Free Always Opens the Door to Opportunity You’ve created a paid program. “Now all you…
September 13, 2024 -
Marketing Sense
How To Create Your Website’s Content Hub
Creating a content hub is the best way to organize your website’s content IF your topics coordinate with one…
July 12, 2024 -
Marketing Sense
Do You Really Need to Use Email? (Part Two)
In Part One we discussed how very valuable email is to our platform, and why using an email provider…
June 12, 2024 -
Marketing Sense
6 Benefits of Serving Your Audience In a Private Group Online or Off
This 3-part series focuses on growing your author platform in 2024, specifically, via an online community such as a…
May 13, 2024 -
Marketing Sense
Use Free Events to Grow Your Audience
Your book is launching in 6 months. Reviewing your email list, you see 37 active subscribers (people who currently…
April 12, 2024 -
Marketing Sense
Write Blog Posts Readers Read
The most engaging blog posts have five elements: content, a title, subheads, images, and white space. If you haven’t…
March 12, 2024 -
Marketing Sense
Are You Making This Costly Email Mistake?
It seemed like such a great idea. Last summer, with four Lead Magnets offered on my website’s Home page,…
February 12, 2024 -
Marketing Sense
Welcome Email Series Example: Parts Two-Four
Last month I shared Email #1 of my 4-part Welcome email series example. Here are the remaining 3 emails…
December 12, 2023 -
Marketing Sense
Will Your Book Be the Best Kept Secret Online?
Nondescript, the small store named *Joe’s Mattress! lay nestled in between two, more active businesses. Its blandness caught my…
October 12, 2023 -
Marketing Sense
What’s the Big Deal About Lead Magnets?
A Lead Magnet is a marketing tool. “Lead Magnet” is marketing speak for what is typically a 3-10 page…
September 12, 2023 -
Writers ChatWriters Chat Recap for August, Part 2
Writers Chat, hosted by Johnnie Alexander, Brandy Brow, and Melissa Stroh where we talk about all things writing, by…
August 31, 2023 -
Marketing Sense
What to Include in Your Home Page’s “Above the Fold” Area
Are you pleased with your website’s Home page? The way it looks, its design, and most important, its effectiveness?…
August 12, 2023 -
Marketing Sense
How to Serve Multiple Audience Categories via One Email
(NOTE: This doesn’t apply to multiple audiences. They rarely have sustainable, overlapping needs.) Serving multiple audience categories via email…
July 12, 2023 -
Marketing Sense
6 Benefits of Serving Your Audience In a Private Group Online or Off
This 3-part series focuses on growing your author platform in 2023, specifically, via an online community such as a…
May 12, 2023 -
Marketing Sense
Reach Your Audience in 2023
This month’s edition of Reader’s Digest (Dec ’22 / Jan ’23) included a section near the back called To:…
January 12, 2023 -
Marketing Sense
Yay or Nay: Should Your Blog Be on a Separate Website?
If your website is on Domain A’s URL (web address) and your blog is on Domain B’s URL, the…
December 12, 2022 -
Writers Chat
Writers Chat Recap for November Part One
Writers Chat, hosted by Jean Wise, Johnnie Alexander, and Brandy Brow, is the show where we talk about all…
November 19, 2022 -
The Intentional WriterEndorsements, Reviews and Testimonials
When I’m considering a travel destination, a purchase, or even a new recipe to try, I usually read reviews…
October 24, 2022 -
Mastering Middle GradeInside the Ten-Foot Line: From Conception to Publication (Part Two)
Last month, I detailed the first half of my journey to publication for my MG/YA sports novel Inside the…
September 16, 2022 -
Marketing Sense
How to Grow Your Audience Using Online Workshops: Part Six
This “live” component is more powerful than it appears. Your readers will also experience community. YOUR community. While learning…
September 12, 2022 -
Guest Posts10 Effective Marketing Strategies for Authors
____________________________________________________________________________ It has become difficult to stand out in this competitive era, especially for small entrepreneurs, like authors. Therefore,…
February 9, 2022 -
Writers Chat
Writers Chat recap for January Part 2
Writers Chat, hosted by Jean Wise, Johnnie Alexander, and Brandy Bow, is the show where we talk about all…
January 31, 2022 -
Marketing Sense
Create a Lead Magnet for Your Upcoming Interview
Will you be the guest on an upcoming podcast, TV, or radio program? You’ll have access to that person’s…
October 12, 2021 -
Guest Posts
Why You Should Try Email Marketing
Email marketing is a tried and true practice in the marketing space and has been for a long time.…
October 2, 2021
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