Marketing Sense
Your First Step to Expand Your Author Platform: Develop a Community Built Upon Service
Our author platform will never grow until we reach beyond our circle of family-and-friends to those in our target…
November 12, 2024-
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Marketing Sense
Sell a Paid Program Using a Free 21-Day Challenge
Serving Your Audience for Free Always Opens the Door to Opportunity You’ve created a paid program. “Now all you…
September 13, 2024 -
Marketing Sense
How To Create Your Website’s Content Hub
Creating a content hub is the best way to organize your website’s content IF your topics coordinate with one…
July 12, 2024 -
Marketing Sense
Do You Really Need to Use Email? (Part Two)
In Part One we discussed how very valuable email is to our platform, and why using an email provider…
June 12, 2024 -
Marketing Sense
6 Benefits of Serving Your Audience In a Private Group Online or Off
This 3-part series focuses on growing your author platform in 2024, specifically, via an online community such as a…
May 13, 2024 -
Marketing Sense
Use Free Events to Grow Your Audience
Your book is launching in 6 months. Reviewing your email list, you see 37 active subscribers (people who currently…
April 12, 2024 -
Marketing Sense
Write Blog Posts Readers Read
The most engaging blog posts have five elements: content, a title, subheads, images, and white space. If you haven’t…
March 12, 2024 -
Marketing Sense
Are You Making This Costly Email Mistake?
It seemed like such a great idea. Last summer, with four Lead Magnets offered on my website’s Home page,…
February 12, 2024 -
Marketing Sense
Welcome Email Series Example: Parts Two-Four
Last month I shared Email #1 of my 4-part Welcome email series example. Here are the remaining 3 emails…
December 12, 2023 -
Marketing Sense
What’s the Big Deal About Lead Magnets?
A Lead Magnet is a marketing tool. “Lead Magnet” is marketing speak for what is typically a 3-10 page…
September 12, 2023 -
Marketing Sense
What to Include in Your Home Page’s “Above the Fold” Area
Are you pleased with your website’s Home page? The way it looks, its design, and most important, its effectiveness?…
August 12, 2023 -
Marketing Sense
How to Serve Multiple Audience Categories via One Email
(NOTE: This doesn’t apply to multiple audiences. They rarely have sustainable, overlapping needs.) Serving multiple audience categories via email…
July 12, 2023 -
Marketing Sense
35 Blog Post Ideas When You’re in a Slump
The age-old question, “I’ve covered everything under the sun! What else is there to write a blog post about?”…
June 12, 2023 -
Marketing Sense
6 Benefits of Serving Your Audience In a Private Group Online or Off
This 3-part series focuses on growing your author platform in 2023, specifically, via an online community such as a…
May 12, 2023 -
Marketing Sense
Reach Your Audience in 2023
This month’s edition of Reader’s Digest (Dec ’22 / Jan ’23) included a section near the back called To:…
January 12, 2023 -
Uncategorized
Five Questions to Find Podcasts That Fit Your Message
All your proverbial ducks are in a row. It’s time to “pitch” podcasters, to let them know you’re available…
October 12, 2022 -
Marketing Sense
How to Grow Your Audience Using Online Workshops: Part Six
This “live” component is more powerful than it appears. Your readers will also experience community. YOUR community. While learning…
September 12, 2022 -
Uncategorized
How to Grow Your Audience Using Online Workshops: Part Four
Want to grow your audience faster? Online workshops (also called webinars) are a great option. In this series, we’re…
July 12, 2022 -
Marketing Sense
How to Write Successful Promotions: Part One
You’re finally ready to promote your latest book or product or course. All you need now is buyers. Woo-hoo!…
February 12, 2022 -
Guest Posts10 Effective Marketing Strategies for Authors
____________________________________________________________________________ It has become difficult to stand out in this competitive era, especially for small entrepreneurs, like authors. Therefore,…
February 9, 2022 -
Guest Posts
5 Effective Ways To Promote Your Book on Social Media
Ever since the lockdown of 2020, there has been a flux of self-published authors all over social media promoting…
September 28, 2021 -
Guest Posts, Magazine and Freelance
A helpful tool for bloggers – SEO, Marketing, Content Creation Tools
Online tools are providing tons of help to bloggers in every aspect. Starting from research, creativity, content creation, proofreading…
September 14, 2021 -
Building Your Creative SpaceMoving From Dream to Deal
“I have never worked a day in my life without selling. If I believe in something, I sell it,…
July 13, 2021 -
Guest Posts
9 Tips For Video Marketing Your First Book
As a book author, you must be able to market your book. It may be hard for you if…
June 22, 2021 -
Marketing Sense
A Vague Marketing Message Stunts Your Growth
Consider the following answer to “What do you do?“: “We’re a women empowerment company. We facilitate courses and events…
June 12, 2021
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