Marketing Sense
Do You Really Need to Use Email? (Part Two)
In Part One we discussed how very valuable email is to our platform, and why using an email provider…
June 12, 2024-
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Marketing Sense
6 Benefits of Serving Your Audience In a Private Group Online or Off
This 3-part series focuses on growing your author platform in 2024, specifically, via an online community such as a…
May 13, 2024 -
Marketing Sense
Write Blog Posts Readers Read
The most engaging blog posts have five elements: content, a title, subheads, images, and white space. If you haven’t…
March 12, 2024 -
Marketing Sense
Are You Making This Costly Email Mistake?
It seemed like such a great idea. Last summer, with four Lead Magnets offered on my website’s Home page,…
February 12, 2024 -
Marketing Sense
3 Effective Lead Magnet Titles & Their Strategies
Lead Magnets, those 3-10-page PDF files offering readers a simple yet profound change for free, are perhaps my favorite…
January 12, 2024 -
Marketing Sense
Welcome Email Series Example: Parts Two-Four
Last month I shared Email #1 of my 4-part Welcome email series example. Here are the remaining 3 emails…
December 12, 2023 -
Marketing Sense
Will Your Book Be the Best Kept Secret Online?
Nondescript, the small store named *Joe’s Mattress! lay nestled in between two, more active businesses. Its blandness caught my…
October 12, 2023 -
Marketing Sense
What’s the Big Deal About Lead Magnets?
A Lead Magnet is a marketing tool. “Lead Magnet” is marketing speak for what is typically a 3-10 page…
September 12, 2023 -
Marketing Sense
What to Include in Your Home Page’s “Above the Fold” Area
Are you pleased with your website’s Home page? The way it looks, its design, and most important, its effectiveness?…
August 12, 2023 -
Marketing Sense
How to Serve Multiple Audience Categories via One Email
(NOTE: This doesn’t apply to multiple audiences. They rarely have sustainable, overlapping needs.) Serving multiple audience categories via email…
July 12, 2023 -
Marketing Sense
35 Blog Post Ideas When You’re in a Slump
The age-old question, “I’ve covered everything under the sun! What else is there to write a blog post about?”…
June 12, 2023 -
Marketing Sense
How to Grow Your Audience Using Online Workshops: Part One
Growing your audience can seem like an uphill battle. Hosting online workshops will help you reach your goal faster.…
April 12, 2022 -
Marketing Sense
How to Write Successful Promotional Posts: Part 2
In Part One last month I shared the fictional promotional post below: Would you like to receive coaching…
March 12, 2022 -
Marketing Sense
How to Write Successful Promotions: Part One
You’re finally ready to promote your latest book or product or course. All you need now is buyers. Woo-hoo!…
February 12, 2022 -
Writers ChatWriters Chat recap for January Part 2
Writers Chat, hosted by Jean Wise, Johnnie Alexander, and Brandy Bow, is the show where we talk about all…
January 31, 2022
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