Categories
Kids Lit

Know Your Audience

Many books for children feature children. Your writing will be more natural if you are aware of the rhythms and patterns that youngsters adopt when they interact with each other. Children often say the first things that come to mind. They repeat phrases – and rework their sentences as they speak. Try writing short, staccato sentences or long rambling ones just to get a feel for pacing. Reflecting on your childhood memories can also help draw out an authentic voice.”

Author Alan Dapré A former TV scriptwriter who now spends his time writing zany story books, usually about a Tartan Cat.

When I came across Dapré’s quote while doing some research on the Internet one afternoon, I loved it! I actually said out loud, “Yes!” You see, to write for children, we need to be where they are and listen to how they talk. We need to watch how they move and interact with the world around them.

get to know your audience by observing them and spending time with them

This was much easier to do when my daughters were at home because we were “that house”—the house where all of the neighborhood kiddos gathered. I never had to work at being around children. Today, as an empty nester, I find myself having to work a little harder when I want to interact with my readers.

If you find yourself in that same situation, or if you write for the picture book market and you only have teens in your house, you’ll also have to get a little more creative to observe and interact with your readers. So, here are four tips to help you in that quest.

  1. Volunteer: Offer to babysit for your friend’s children or take your turn in the nursery at church. Work with Girl Scouts, Boy Scouts, or other children’s groups. Be a coach. (I was a cheerleading coach for a stint, and out of that experience, I was inspired to write my YA devotional, “Get Your Spirit On! Devotions for Cheerleaders” (SonRise Devotions, 2018). You could also volunteer to read to children in your public library. Those are all win/win scenarios. You get to feel good about volunteering, and you will get quality time with your readership.
  2. Strategically Observe: You will want to observe children at play. Watch how they interact. Listen to how they talk—their pacing, their word choice, their voice inflection. Observe how they move and engage with one another. Good places to do this? Go to the park. (Walk your dog there so you don’t look like a creeper—ha!) Hang out in the toy section at Wal-Mart. Go to the zoo and do double duty. You can observe kids and animals and take notes for future books.
  3. Research: fill in the gaps with online research. When you can’t be with kiddos in real time, watch YouTube videos of kids just being kids. And while you’re at it, find out what kids are reading, watching, and listening to, and then do the same! Get in their world so that you’ll understand it and them better.
  4. Remember: think back to when you were a kid. When you just can’t find a way to be around little ones, you can still make this work. All you have to do is…remember. Slang words and clothing fads may come and go, but the raw emotion of a story never goes out of style. Use your own childhood experiences or those of your children and draw from them. Tap into memories of your proudest, saddest, most embarrassing, or disappointing moments. Feelings are universal and timeless. Childhood memories may be the story buds for numerous future articles and books. The key is to remember with all of your senses—what you saw, how it felt, how it smelled, etc. Become that child again!
Get to know your audience by volunteering to read to children

Yes, this will take some time, but it’ll be time well-spent. Get to know your audience and watch your writing become more raw, more real, and more relevant.

Michelle Medlock Adams is a best-selling author and an award-winning journalist, earning top honors from the Associated Press, the Society of Professional Journalists, and the Hoosier State Press Association. Author of over 100 books with more than 4 million books sold, Michelle is also a New York Times Bestselling ghostwriter and has won more than 70 industry awards for her own journalistic endeavors, including the prestigious Golden Scroll for Best Children’s Book in 2020, 2019 and 2018 for “How Much Does God Love You?” “Dinosaur Devotions” and “My First Day of School”. And, over the past three years, she has added several first-place honors from the Christian Market Book Awards, the Moonbeam Children’s Book Awards, and the Illumination Awards in multiple categories.

Since graduating with a journalism degree from Indiana University, Michelle has written more than 1,500 articles for newspapers, magazines, and websites; and served as an adjunct professor at Taylor University. Today, she is President of Platinum Literary Services, Chairman of the Board of Advisors for Serious Writer, Inc.; and a much sought-after speaker at writers conferences and women’s retreats all over the United States. When not working on her own assignments, Michelle ghostwrites articles, blog posts, and books for celebrities, politicians, and some of today’s most effective and popular ministers.

Michelle is celebrating the recent release of her books, Cuddle-up Prayers;  I Love You Bigger Than the Sky and Writing & Selling Children’s Books in the Christian Market: From Board Books to YA coauthored with her agent Cyle Young.

Michelle is married to her high school sweetheart, Jeff, and they have two daughters, Abby and Allyson, two sons-in-law, two granddaughters and two grandsons. She and Jeff share their home in Southern Indiana with a miniature dachshund, a rescue Greyhound/Lab mix, and two cats. When not writing or teaching writing, Michelle enjoys bass fishing, cheering on Indiana University sports teams and the Chicago Cubbies, and all things leopard print.

Facebook | Twitter | Instagram

Website: michellemedlockadams.com

Categories
The Intentional Writer

Staying Relevant

As writers, our success is based on creating something others find useful or enjoyable. Which implies our success is based on staying relevant.

Is your writing as relevant as it could be?

Back in February, I was quite pleased with myself for having two months of blog posts written and scheduled. Then the pandemic hit and suddenly my insightful blog post topics didn’t seem so relevant.

I could have ignored current affairs and let my posts go out as scheduled, but would that have been the best value I could deliver to my readers? I don’t think so.

Such a drastic change in everyone’s lives demanded some changes on my part. So I wrote a few blogs that addressed the new issues my readers were suddenly facing, and tweaked my previously written posts to acknowledge the new reality.

Because I chose to adapt to the new situation I received some heartfelt thanks from readers. In other words, it pays to be relevant.

How can you stay relevant in your writing?

Traps to avoid

Ignoring what is going on in the world. Our message shouldn’t change with every headline, but we do need to be sensitive to the major events and social trends happening around us. Imagine a post on celebrating Mother’s Day that’s all about gathering the extended family at a favorite restaurant for brunch. It may be a beautiful piece of writing. It may be excellent advice. But right now that post is going to fall flat because it doesn’t apply to our quarantined reality.

Not listening to feedback. (Or not getting any in the first place.) We can’t predict how others will receive our words, but we can solicit feedback to see how effective our words are at communicating our message. What we think we are saying and what others are hearing may be very different, so don’t forget to check.

An inconsistent brand message. Readers become loyal to an author or blogger who consistently writes on topics that interest them or in a style they enjoy. However, if a writer’s message is inconsistent readers will lose trust and may abandon that writer altogether. Our writing will not appeal to everyone. The wise writer knows her niche and is consistent in delivering it.

Remaining stuck in the past. We all have certain topics and causes we particularly like to talk about. However, the big causes of yesteryear may no longer be relevant. In a similar vein, that blog topic that people raved about a year or two ago might no longer get the same traction, because A) too many others are writing about it now, B) it was timely back then but life has moved on, or C) the fates are fickle and Fortuna isn’t blessing that topic anymore.

Not keeping up with technology. Even if your message is relevant, you may not be delivering it in the most effective manner. Imagine how foolish it would be to only offer your podcasts on cassette tapes. Ditto if your only social media account is Myspace. The wise writer adapts his techniques to effectively reach his audience.

Tips for staying relevant.

Spend time with your target audience. In person. In Facebook or Goodreads groups. In internet forums. Wherever you can find them. Yes, it takes time to find these groups. Yes, it takes time to hang out there and listen to the conversations. Yes, we would rather spend that time working on a writing project. But in the long run hanging out with potential readers is a wise investment that can net future followers. Check out this blog post for a story of why it’s worth the effort.

Ask questions. Of your readers. Of fellow writers. Of mentors. The best way to know what topics are relevant to your readers is to ask them. Take polls and surveys. Ask questions in your CTA, in your emails, and on social media. We writers improve our work by getting feedback. This is true of our craft, but it’s also true of our subject matter. So ask away.

Research. Discovering what is relevant is easier than ever. Just google a topic and see what related terms auto-fill in the search bar. Or check what is trending on Twitter. Or read the latest Facebook post from that one friend who’s always up on the most current news. You get the idea. You may be like me, preferring to remain snugly in your writer’s cave, safe, solitary, and oblivious, but do yourself and your readers a favor by venturing out into the world now and then to see what’s happening.

Be flexible. Relevant writers know how to adapt to ever-changing circumstances. As Gabriela Pereira at DIY MFA says,

“Iterate, iterate, iterate.”

By which she means: Try something. Assess and adapt. Try again. History is littered with companies that died because they didn’t adapt with the times. Don’t go the way of Blockbuster and Toys R Us. Stay flexible.

Know when to quit. We need to discern when a topic, story project, or marketing tactic isn’t working and have the courage to set it aside and try something else. That doesn’t mean you must abandon it forever. It may be a perfectly good idea, but now isn’t the right time for it. Trust that when you let go of not-so-relevant ideas God will open doors for fresh inspiration.

You and I have an important and unique message to tell the world. If we want our words to make a difference and spread to those who need to hear them, we need to stay relevant.

What are your best tips for staying relevant?

Award-winning writer Lisa E. Betz believes that everyone has a unique story to tell the world. She loves inspiring fellow writers to be more intentional about developing their craft and courageous in sharing their words. Lisa shares her words through speaking, leading Bible studies, writing historical mysteries, and blogging about living intentionally.

You can find her on Facebook  LisaEBetzWriter Twitter @LisaEBetz and Pinterest Lisa E Betz Intentional Living.