Tag: steady platform growth

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Platform and Branding

5 Questions Writers Should Ask Before Joining a New Social Media Network

by Susan Stilwell @susanrstilwell

Social media is a part of life and savvy writers stay on top of the latest trends. Each year new social networks emerge, each promising to be the most engaging. Busy writers want to maintain a relevant and growing social media presence, and asking these five questions can help decide if a new network is worth pursuing.

social media icons

1. What do I have to offer there?

Do you have photography skills? An image-driven network like Instagram can give you an outlet for your hobby and also let your followers see some of the things that inspire you.

Do you enjoy creating or curating professional information? LinkedIn might be a good fit.

Are you an engaging public speaker? Live video will enhance your presence by letting your community see you in action. Video is one of the most engaging mediums and many networks are incorporating it in their platforms. The personal touch video provides can benefit any writer.

2. Is my audience engaged there?

All social media networks have a mobile app available, and many of them can access your personal contacts. Allow the app to access your address book and see who’s there. Check out a few profiles of your friends and influencers and take note of their followers, content, and strategies.

3. What is the learning curve? 

This can be difficult to gauge but notice what others are doing and see how your skills compare. Instagram followers appreciate artsy photographs or interesting graphics, so you’ll want to brush up on those skills. If you’re interested in live video streaming, then you’ll want to invest in a “selfie stick” or a portable tripod and practice delivering succinct messages. To create good instructional videos for YouTube or Vimeo you’ll need some basic video editing skills as well as an understanding of how to share or embed your content.

4. How will this grow my platform?

Social media can be used for a host of reasons:

  • building relationships,
  • driving traffic to your website,
  • growing your number of followers,
  • launching books,
  • increasing engagement,
  • sharing your message,
  • learning new skills,
  • introducing you to a new audience, etc.

Decide on your goal, do a little research and then develop a plan. Periodically evaluate your progress and make the necessary adjustments, including leaving the network if it’s not working for you.

5. How will one more network affect my life?

Joining a new network can be fun and exciting, but it can also become cumbersome if you don’t have the time and energy for it. Will another network add to your stress level, or will it energize and inspire you?

 

Social media is an important part of a writer’s platform, one that can also enrich your personal life. Answering these five questions will help clarify your goals and determine if joining a new network is right for you.

Shareables:

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Additional resources:

Hubspot – Visual Marketing Content Strategy

Lifewire – Joining A Social Network

Categories
Platform and Branding

3 Ways a Virtual Assistant Can Help Your Writer Platform

When building a writer platform, few of us consider hiring a virtual assistant, or VA. Most of us are DIYers, learning the ropes so we can understand what’s happening in the online world.

Not everyone, however, has the desire, time or ability to continue doing it themselves. In those cases it’s wise to enlist the help of someone with experience. A virtual assistant can be a godsend for a busy writer struggling to grow their platform.

3 Ways a Virtual Assistant Can Help Your Writer Platform

Saves time.

Creating social media content, formatting blog posts, responding to comments and messages, facilitating online discussions, etc. takes time and focus. A virtual assistant can perform many of these tasks for you, leaving you with time to write and engage in the places you enjoy.

Saves money.

Some content requires premium images and designer fonts, and that content often needs to be formatted for different social media networks. Many virtual assistants have access to these types of and can work with you to create a custom look that enhances your brand.

Some VAs are also savvy with WordPress and Blogger, and may be able to help with minor website modifications.

Saves sanity.

Sometimes you need a social media respite due to travel, health, family demands, or deadlines. A VA can help keep things moving forward when you need to take a break.

Other times you may need help because of changes in social media networks. Not only do the networks change, but your audience also changes. What works one year may not engage your audience the next. An experienced VA may also help you brainstorm new strategies.

virtual assistant

Where can I find a virtual assistant?

Finding a good virtual assistant can be challenging but it’s not impossible. Beware of economy sites as many of their sources live outside the US and may not have good English skills. Premium sites do a better job of pairing you with a VA who’s a good fit, but many require you to schedule interviews and pay fees.

A reliable way for a writer to find a VA is to crowdsource. Post the question in a Facebook or LinkedIn group. Ask your writer friends if they’ve worked with a VA or can recommend a VA.

Being able to outsource the things you dislike will not only reduce your frustration level but it will also give you margin. Hiring a virtual assistant can enable you to do what only you can do—write and share your message.

If you’re a writer who loves social media, has good content creation skills, and enjoys keeping up with trends, maybe YOU should be a VA! It’s a great way to hone your skills, help your fellow writers AND earn a little money!

Shareables:

A3 writer platform

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Categories
Platform and Branding

3 Tips to Grow Your Writer Platform When You Need a Break

Everyone needs a break from time to time. For a writer building a platform, taking a social media break might seem like you’re losing precious ground. If you’re willing to think outside the box and do a little planning, you can take a break and continue to grow your writer platform.

1. Recycle An Old Blog Post

In the spirit of “going green,” recycle an old post (or two or several). Go back in your archives and find an old post that didn’t get as much traffic as you hoped or one that wasn’t as well developed. Rewrite it and share some insights you’ve learned since the piece originally posted. You may even include some of your reader’s comments.

Be sure to optimize for SEO and include new shareable tweets and images.

2. Line Up Guest Posts

Ask writer friends if they’d like to write for you. If they’re busy or in need of a break themselves, look through their archives and find a post you liked, and ask if you can repost on your blog. (First be sure they’re not recycling it for their own site!)

Add click-to-tweets at the bottom of the post that mention the author. If you’re republishing an old posts, share an attribution such as, “This post first appeared on [friend’s site name with hyperlink to their site].”

Whether the post is new content or a republished post, always link back to the author’s site. Ask the author if there’s a particular page they’d like you to feature. They may ask you to direct readers to their About page. Another option is to link to their home page so your readers can see your friend’s most recent work.

3. Consider Hiring A Virtual Assistant

This may sound like a splurge, but VAs can help with many tasks. They can curate shareable content, research topics, or edit and schedule blog posts. They can respond to comments, coordinate editorial calendars, optimize posts for SEO, or even help with tips 1 & 2 – recycle old posts and line up guest posts!

VAs are unique and have different skill sets, so ask friends for recommendations. Some VAs prefer to work for a stretch of time (monthly or quarterly), but others are happy to do piecemeal work when needed.

Grow platform on break

Time away from writing and social media doesn’t necessarily mean your platform growth will suffer. With a little creative thinking and planning, you can enjoy a respite and still grow your writer platform when you need a break.

Anything to add to this list? Please share in the comments!

Shareables:

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Helpful A3 links:

3 Ways a Virtual Assistant Can Help Your Writer Platform

3 Mistakes to Avoid With Your Social Media Strategy

4 Simple Rules For Guest Posting

Categories
Platform and Branding

3 Can’t-Miss Tips For Steady Platform Growth

Smart writers invest in workshops, courses, and conferences. Smart and savvy writers will also invest time in building their platforms. These three steps repeated weekly, monthly or quarterly will ensure your platform grows at a steady rate.

Review Your Strategies

Look back over your blog and social media analytics. What content performed best for you? What networks gave your best results? Build on those strengths while taking a critical look at what didn’t perform as well. Should you make tweaks and try to improve, or abandon a failing strategy?

Numbers don’t lie, especially analytics, and so you’ll discover which social media networks fit best in your platform. Where are your readers? Where and how are you getting the best engagement? If a network isn’t getting the engagement you expected, what tweaks do you need to make?

Set SMART goals

Peter Drucker’s SMART management tool works well when setting platform goals:

  • Specific – Determine how much and what you will write, how you will network, what skills you need to learn, etc.
  • Measurable – Set goals for word count, number of articles to submit, posts to publish, manuscript progress, etc.
  • Attainable – Decide what works for you and your schedule, being careful to strike a balance that’s ambitious but also realistic.
  • Relevant – Goals must be timely and meaningful, moving you toward an identified objective.
  • Time-bound – Give yourself deadlines: daily (if appropriate), weekly, monthly, quarterly.

Don’t Neglect Relationships

Writing requires a good bit of solitary confinement, and it can be easy to retreat into your writing shell and neglect relationships. I need a good balance of non-writing friends who I can relax with, but I also deliberately cultivate friendships with other writers who understand the struggles and challenges of writing.

Consider joining a writing group or getting a critique partner. Find writer friends who will understand your goals and hold you accountable. Connect regularly to check progress and encourage each other.

 

Steady platform growth

Building your platform requires an investment of time and energy, along with regular evaluations. Set goals, connect with others, and know where you want to go with your writing. If you aim at nothing, you’ll hit it every time.

Shareables:

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