Many writers assume that the value of their article is the payment they receive for writing it. The opposite may be true.
If you’re trying to make a living as a freelance writer, you may be tempted to choose which articles you write based on the compensation you receive. Fiscal sense tells us to accept the articles that pay the most and reject the ones with little financial reward. While compensation can determine if we can pay our bills, there’s often a hidden value in every article that has little to do with financial compensation. It’s a prime piece of literary real estate called a bio.
Almost without exception, magazines, compilations, devotionals, and online publications include a writer’s bio—short for biography—at the end of each article. A bio is a few lines that tell the reader about the writer. If you craft your bio well, it can be more valuable in the long term than a check.
A well-written bio can:
1. Help convert one-time readers to followers. If your writing resonates with a reader, they’ll want to read more of your work. Be sure to include live links (if allowed) to your blog, book, or social media sites.
2. Establish your credibility. Whenever I write grandparenting articles, for example, I always say something about my four grandchildren in my bio. If you write for professional publications, mention your education or awards. If you contribute articles to Bikers Weekly, be sure to include a detail or two about your Honda Goldwing or your Harley.
3. Spark emotional connections. Years ago I read one of Lori Roeleveld’s articles on Crosswalk.com. Her message resonated with me and made me want to learn more about her. When I read in her bio she was from my home state of Rhode Island, I had to reach out. As we exchanged emails, we discovered a multitude of common interests and experiences. Her well-written bio sparked what is now a delightful friendship.
4. Open the door to other writing opportunities. When you write in your area of expertise and use your bio to share additional credentials, others in the field can find you. For years I wrote articles and devotions for homeschooling parents. One day a friend shared one of my articles on Facebook. It caught the eye of an editor seeking a writer with homeschool experience. When she read in my bio that I had homeschooled for 17 years, the editor invited me to write for their website.
As you craft your bio, make every word count. And don’t use the same bio every time. Customize it for each publication, including details relevant to that audience. Use humor or share quirky details as long as it furthers your purpose. Check with each publication for style preferences and word count.
If you found this article helpful, I hope you’ll read my bio below. If I’ve written it well, it might make you want to visit my blog, vouch for my credibility, be my friend, or invite me to write for you. I look forward to hearing from you soon!
Lori Hatcher is the editor of Reach Out, Columbia magazine and the author of three devotional books including Refresh Your Faith – Uncommon Devotions from Every Book of the Bible and Hungry for God … Starving for Time, Five-Minute Devotions for Busy Women, winner of the 2016 Christian Small Publisher Book of the Year award. A blogger, writing instructor, and inspirational speaker, her goal is to help busy women connect with God in the craziness of life. You’ll find her pondering the marvelous and the mundane on her blog, Hungry for God. . . Starving for Time . Connect with her on Facebook, Twitter (@LoriHatcher2), or Pinterest (Hungry for God).