One of the best ways to market your books, especially when starting out, is through stellar email writing.
Email writing? you might be wondering. How much of a difference can emails make?
Well, a lot.
Consider your inbox and the kinds of emails you receive daily. Do you even open most of them? How many do you delete after just one glance at the subject line?
Most people won’t open an email that doesn’t seem worth their time. Chances are you do it every day, and your target audience certainly will, too. That is, unless there’s something in the email to draw them in.
Here are some of the best practices when writing your email campaigns, including a welcome email sequence that will keep customers coming back. Find out how to get your customers to click “open,” rather than “delete.”
Welcome Emails Should Be, Well, Welcoming.
Start with a greeting to welcome your readers. Of course, you wouldn’t write a welcome email that was cold and distant. Still, it’s one thing to say your welcome emails should be warm and welcoming, and another to do that yourself. So, what does this look like in your emails?
In short, you make your customers feel welcome by having an in-depth understanding of who they are, and how they would like to be talked to. What’s your brand voice? What is your customer looking for from you?
A welcome email begins — like most emails — with a greeting. Here are some examples to give you an idea of how to approach that for your business.
- We’re happy to have you here.
- Welcome to the club!
- You made it!
- Thank you for joining our mission.
- Hey there, buddy!
Do you see the way that these greetings acknowledge that the reader is new? They’ve just made it to the party, so to speak. But despite them all having a similar effect, they all have a different voice. What’s the right voice for your specific customer?
Important stuff? Bring It to the Front.
Getting someone to open an email is an accomplishment in and of itself. But once the customer is in the door, what should you say?
Say exactly what you need to tell them — and don’t forget to do it fast. If you have coupons or discount codes, you might consider putting that information towards the beginning of your email, or even in the subject line if it’s big enough.
Everyone is working with limited time, and your audience doesn’t have the bandwidth to listen to all the tiny details of your day. Take this advice from a copywriting agency who writes hundreds of emails every month — your audience will appreciate you not wasting their time.
Another important piece of your welcome email is how you make the customer feel. They have a problem that you’re looking to solve, and you’re here to provide value to them. Make them feel special and like you’re in it for them, because at the end of the day, it IS about them.
If you’re struggling with how to center your audience, don’t overlook taking online copywriting courses to get your messaging right!
Include a Call-to-Action
Your audience has opened your email and they’re listening to what you have to say. You’ve come this far! There’s only one thing left to do to seal the deal.
A call-to-action (CTA) is one of the most important parts of any email campaign. It signals to the reader what they should do with the information they’ve just received and where to go next. Some examples include “Contact us,” “Shop now,” and “Schedule your consultation.”
The Ultimate Email Writing Script
Without further ado, here’s a script to get you started writing the ultimate welcome email. While this script is pretty great, if we do say so ourselves, you can’t go wrong with customizing it to your business and customers.
Think of it less as a script and more as an example or a jumping off point for your business goals. Happy writing!
Welcome Example
Welcome to the family! We’re so happy you’ve decided to join us.
Example #1
As part of our family, we know you care as much about the arts as we do. So what if your dollar could do more?. With each purchase, we’ll donate 15% to sustainable arts programs around the country.
To show our appreciation, you’ll also receive free shipping if you order today!
Example #2
Thanks for signing up to stay in touch. We have a lot of cool things in the works.
Head to our website at this link to view our news line of products. Want to know something awesome? You can see the materials and their origin points for each item that you view. We believe in a transparent shopping experience, and want you to feel good about your purchases.
Thanks for choosing a company that is moving us all towards a better world!
Call to action
Shop Now!
Get to Writing!
The perfect welcome email doesn’t exist, but you can get close. Use our scripts as guidance to write your own welcome email that highlights what you can do for the customer to provide value and make them feel special. You can do it!
Over the past decade, Liz Slyman has worked as a copywriter and digital marketing executive for a multitude of companies from startups to and mid-sized businesses to working as the VP of marketing for award-winning, platinum-selling artists. Leveraging an understanding of the nuance of language in marketing, Liz founded Amplihigher, a content marketing and copywriting agency, designed to connect consumers to companies in a way that results in next-level brand expansion.
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