TikTok For Beginners: Ultimate Guide To Market Your Brand In 2021

TikTok is currently one of the most popular video sharing applications in the social media world. It’s filled with lots of videos such as dancing, lip-syncing, duet, performing stunts, and comedy clips. 

Once you start to scroll TikTok videos on the For You page, you won’t want to stop. Because TikTok videos encourage users to watch videos again and again. Whether you’re relatively new to TikTok or already a member, the following tips will help you to go viral on the TikTok app. 

However, whether you’re just a viewer or planning to upload videos yourself, you have a clear idea about how to use TikTok to become a famous person in time. 

TikTok – Short Intro

TikTok is the combination of all social media content with short and long form videos from 15 to 60 seconds. It has an effective music library, comedy, dancing, and trending videos. You can find popular videos, follow people and explore hashtags on this platform. 

There are two main reasons that TikTok is really unique: 

• Type of content you post
• How posted content is reaching your audience

Set Up Your TikTok Account 

Before you get the TikTok For You page, you need to create a TikTok account. Here are the steps to create a TikTok account: 

• Go to the google play store/ App store. 
• Search the TikTok app in the search bar and download the app. 
• Once downloaded the app, sign up for your account by using Facebook, Twitter, or email. 
• Otherwise, use your email to create a new username and password. 
• Once logged in to your TikTok account, you’ll get a TikTok homepage to access videos.

Optimize Your TikTok Profile

Are you ready to edit your profile?

A profile is a place to show your identity across the world. You can add your unique profile image, username, short bio with clickable links, and attractive emojis. 

To edit your TikTok profile, 

• Tap the ‘Me’ profile icon in the bottom of the screen. 
• Click edit profile.
• Here, you can change your profile picture. TikTok allows you to choose either a static image or a video. 
• Next, you can add a unique username that easily remembers and identifies your audience. 
• Add a short bio to your profile, and it will appear at the forefront of your profile. 
• You can add your website link, Instagram, and YouTube profile links in the bio section. It will display at the bottom of your bio, so people can directly visit your website. 

Create And Upload Your TikTok Videos

TikTok is the best social media platform to create amazing videos and engage people to follow your profile. Here are few ideas to create your TikTok videos:

• Click the + icon at the bottom center.
• The camera will open, and you can start to film your videos. 
• But before starting to record videos on TikTok, you need to choose your song. 
• However, if you want to capture videos at the moment, you can skip the option and start filming videos without music. 
• Like Snapchat, TikTok provides AR filters and effects, which helps to change the look and color of videos. 
• Click the effects option on the left-hand side to find more features.
• The world tab includes options like environment and the effective background designs. 
• On the right side of the recording screen, you can see a beauty button to change the look of your face. 

TikTok allows you to create videos from 3 to 15 seconds, and you can also merge multiple clips together for up to 60 second videos. 

Once you start to post videos regularly, try duets, dance, and lip syncing features because these videos are more popular among the TikTok audiences and viewers. 

TikTok For Marketers

Nowadays, many applications have helped businesses to promote their products and services and reach target customers. TikTok is undoubtedly a fast moving platform to get maximum reach and reach your message to the viral audience. Marketers use different strategies for brand awareness and increasing sales growth. 

Here are some most effective strategies to brand a particular product or service on TikTok: 

1. Make a Trend 

TikTok is the best platform to find trendy content and hashtags. One of the best ways to increase brand awareness and drive traffic to your website is by making the most recent content and using a perfect hashtag to get your content in front of the exact audiences. 

2. Engage With TikTok Users

Engagement is a two-way process! Uploading engaging content for your TikTok followers is important. Additionally, spending some time to see your post comments and commenting back to the audience is also needed. You can also comment on other users while watching trending videos, which helps to create good conversation and build strong relationships. 

3. Promote Hashtag Challenges      

Hashtags are the most popular and inspired activity on every social media platform. It will help you to generate audiences and spread your message organically. Hashtags challenges are a non-sponsored method to reach potential customers. Even you can grow organic TikTok viewers by using trending hashtags that may help you achieve immense growth. 

4. Partner With TikTok Influencers

Like other social media platforms, TikTok’s influencer presence and growth are huge. Partnering with TikTok influencers to promote your brand is a great way to increase brand awareness and generate sales. 

In fact, people are more likely to trust a brand and buy products based on their influencer recommendations. That’s why influencer marketing helps to improve your marketing growth and establish your brand to loyal followers. 

Conclusion: 

TikTok provides endless opportunities for users to create TikTok accounts and become more popular among younger audiences. Incorporating TikTok into your marketing strategy is a long process. But, with a perfect guide, you’ll be able to create awesome content and attract many people to visit your TikTok profile. Therefore, don’t miss this amazing platform for your business success!

Alison Williams is a social media content writer who works at Flatfitty, she is an experienced social media analyst, and her passion is to contribute to engaging content for authority blogs and websites. You can also visit her online at Twitter.com!