Why You Should Try Email Marketing

Email marketing is a tried and true practice in the marketing space and has been for a long time. This practice is used to attract and generate a list of potential customers. While some think it is a dead practice, it is hard to ignore its relevance. It is a cost-effective strategy that can lay a framework for an entire campaign or business plan. 

Email marketing is an umbrella term for two main categories of emails. Cold emails are prospecting emails to help introduce your business and engage the reader. Warm Emails are Marketing emails designed to build relationships with contacts and increase website traffic and conversions. 

The use of marketing automation goes hand in hand with an effective email campaign. Understanding the benefits of using emails and using marketing automation in your campaigns will give you an edge against your competitors. 

What is marketing automation?

Marketing automation is an important part of digital marketing, especially when it comes to emails. Marketing automation is the use of software to automate repetitive tasks with email marketing campaigns. The process of marketing automation usually begins when the customer provides their contact information when purchasing a project or signing up for a newsletter/updates. 

The implementation of marketing automation can help capture new leads, turn leads into customers, and help potential clients develop an affinity for the brand. You can tailor which emails are sent to which clients based on if they put items in their cart, or if they continuously spend more time on one page than another. This personalization that can be created by marketing automation helps your potential customers through the buying process all autonomously. 

The Benefits of Using Email Marketing 

Email marketing campaigns can have a lot of valuable benefits for your business. They allow you to easily communicate with a large audience and make sure everyone on your list gets updated on your business. It also gives you the ability to personalize your emails with the individual names so they are more likely to open their emails. Like previously mentioned, when used with marketing automation you can tailor your emails based on what page they spend time on.  

Email marketing has a great ROI (return on investment). For every $1 you spend, email generates a $42 return on average. The ROI is one of email marketing’s biggest advantages, and that return is only growing as time goes on.   

The importance of quality

The source of the email campaign is the quality of the email you are sending. If you are sending an email that is poorly worded and does not have a strong call to action your campaign will yield negative results. You want to make sure that you are providing relevant content for the reader. Having a strong/compelling subject line with beneficial content only increases your chances of converting prospective clients or buyers. 

Working in content from your website into your emails is also a great way to keep your brand cohesive through your various networks. You can benefit from natural link growth and brand visibility from having a strong and consistent brand narrative in your email campaigns. 

Off to the Races  

Now that you have an idea of how email marketing campaigns work, it is time to go on and start your own! Using carefully crafted emails and a little bit of help from marketing automation you can create a very strong email campaign to get your name out there and convert prospects into sales.  

A true digital nomad, Emma Davis spends her time writing and traveling the globe in pursuit of her next great adventure. From travel guides to career advice, she hopes to help readers see the world as she experiences it—helping others craft a life where they can work hard and play often.